Category: media | 媒體 | 미디어 | メディア

  • The Brand Vandals conversation

    Brand Vandals preamble Back in November 2012, my friend Wadds was researching and writing a book that would turn out to be Brand Vandals. I had a campaign going into mothers-and-babies screenings at cinemas and was in the final stages of preparing for a move to Hong Kong whilst launching an innovative facebook app for…

  • Humane AI pin + more things

    Humane AI pin The Humane AI pin has been hyped for a while. Now it’s been launched as a product with what seems to be a small initial batch based on a waiting list and drop type distribution model. I thought I would wait a bit to post on the Humane AI pin and let…

  • Open AI+ more things

    Open AI Is Open AI the equivalent of Sir Hiram Stevens Maxim? Maxim invented the Maxim gun. A belt fed machine gun that helped colonial powers grab territory in the scramble for Africa. It was reputedly used by one British official to help clear game from land that was soon to be put to farming…

  • MCN

    MCN stands for multi-channel network, these are companies, often based in the likes of China and Japan who actively develop popular influencer channels. They work with influencers to help them improve the quality of their content and then build their audience. In return the MCN gets a cut of the revenue from the influencers channel.…

  • Beauty masks + more things

    Beauty masks Beauty masks have been mainstreamed by the mainstreaming of Asian beauty culture norms. There isn’t the faff of having to make something up or smear something on. Instead, pop the mask on, leave it on for a specified time (usually 15 minutes) and peel off. If Switzerland is the home of fine watchmaking…

  • CX research + more things

    CX research IPSOS conducts CX research on an annual basis. They surveyed 1,000 CX (customer experience) specialists around the world about the current state of CX in their businesses. The IPSOS CX research painted a complex picture of organisations. Key take outs of the CX research: At the present time the majority of CX leaders…

  • October 2023 newsletter – 3rd time’s the charm

    October 2023 newsletter introduction As I write the October 2023 newsletter. it’s getting noticeably darker outside earlier, but the sunrises reward us with a wider variation of colours. And we all have Halloween to look forward to. This is the third issue and I am still finding my way writing these things. I hope that…

  • Clustomers

    Intuit Mailchimp are brave in terms of the the approach that they take to their marketing and Clustomers is a prime example of this. Clustomers is a great campaign that builds on the frustrations that marketers face about segmentation and personalisation of communications. It is fantastically single-minded in its execution, which is what you want…

  • A Diamond is Forever + more things

    A Diamond is Forever DeBeers have resurrected their tagline A Diamond is Forever. What’s interesting is that DeBeers is focusing the campaign only in China and the United States. Whilst the heritage of A Diamond is Forever may resonate with the American audience. I am less sure about how it might resonate for Chinese consumers.…