Training AI for fitness Japanese sportswear brand Asics (アシックス) have launched a campaign that’s training AI to create more inclusive and representative images of fitness as an activity beyond über fit athletes. Asics called these über fit representations exercise airbrushing. Generative AI is only as good as the source material that it gets to work […]
Apple and China Elliott Management wrote this opinion piece on Apple and China: Apple is a Chinese company | Financial Times – interesting assessment of risk exposure with a focus on the Apple share price. The Apple and China relationship started before China joined the WTO. Taiwanese contract manufacturers had built huge industrial sites in […]
Amazon have launched a new TV series to stream called Citadel. Citadel seems to be their spring tent pole TV series. The series is produced by the Russo Brothers. The Russo Brothers are responsible for four of the Marvel films up to Avengers Endgame. My favourite work by them is Welcome to Colinwood, a remake […]
Distrust in media Interesting talk on how distrust in media skews to more right wing voters in the US. Gallup have tracked distrust in the media over time amongst Americans. The Poynter Institute is a respected media research organisation and has done a lot of work on media bias which affects and partly explains distrust […]
McDonalds CSR McDonalds CSR activities came up a few times over the past day or so I thought I would visit it. CSR stands for corporate and social responsibility. A few American PR executives that I have come across used not to like the S in the middle, which sounded like socialism. The idea was […]