Ged Carroll

Category: meme | 模因 | 밈 | ミーム

We think of the meme now as the lowest form of culture of a standard trope that is used to explain a situation by shorthand, but the reality is more complex.

The text book definition of a meme would be an idea, behaviour, or style that spreads by means of imitation from person to person within a culture and often carries symbolic meaning representing a particular phenomenon or theme. Richard Dawkin coined the word meme in his book The Selfish Gene, I have also heard the concept articulated as an idea virus.

So that would bring in things in everyday life that you take for granted like the way we tie up shoelaces. People who have been in the military tend to use a ‘ladder approach’ versus going criss-cross.

Its what can bind tribal affiliations together. Many people support the same sports team as the people around them such as neighbours, peers or friends and family. The initial choice about the team to support is memetic in nature.

Memes have moved beyond being an analogy to being a badge of belonging and even the lingua franc itself. If one looks at 4Chan’s /b/ channel mostly consists of anonymous users bombarding memes at each other. Occasionally there will be a request to customise a meme image from a user and the community piles in.

Memetics became a formal field of academic study in the 1990s. The nucleus for it as a field of study was Dawkins books and a series of columns that started appearing in the Scientific American during the early 1980s by Douglas Hofstadter and Media Virus by Douglas Rushkoff.

  • Bullet time + more things

    Bullet Time – Logic Magazine – Bullet comments, or 弹幕 (“danmu”), are text-based user reactions superimposed onto online videos: a visual commentary track to which anyone can contribute. Started in Japan, but popularised massively in China. When a beloved character dies in a web series, a river of grieving kaomoji (╥﹏╥)—a kind of emoticon first popularized in Japan — washes over whatever happens next. The bullet time interface reminded me of the realtime information one would see in things like trading desks. Its an emotional barometer amongst your people for real time content.

    Mark Ritson: Binet and Field aren’t perfect but it doesn’t make them wrong | Marketing Week – well deserved defence of Les Binet and Peter Field by Mark Ritson. Models are never perfect

    Why Strangers Are AirDropping You Memes and Photos – The Atlantic – everything old is new again as Bluetooth sharing ‘Bluetoothing’ gets a refresh. Taylor Herring used this to share a job advert at the recent PR Week Awards

    Does the UK Benefit From Chinese Investment? – Carnegie Endowment for International Peace – short answer no – it’s actually harmed by it as investment is power projection and compromises the UK’s strategic capability

    Mark Read: CMOs have become too much like chief communications officers | PR Week – A lot of CMOs have become too much chief communications officers, not chief marketing officers,” Read said. “Our job is to help to put the ‘market’ back into the word ‘marketing’. “Communications has an important role, but it needs to be “the right element” within the wider marketing mix, according to Read: “Marketing means: what markets are we in? What products do we offer? What prices do we do? How do we understand and anticipate consumers?”

    Despite Fears, Aviation’s Future Will Be More Automated | Time – so why the move towards more automation in cars such a good idea based on what we know about airliners from this article?

    The Hottest Chat App for Teens Is Google Docs – The Atlantic – context specific

    WalktheChat | WeChat Live Streaming Case Study: 48% Sales Conversion Rate! – really interesting read. China’s mix of live-streaming and e-tailing is shopping TV for the 21st century

  • Peepy and Mother Lee + more things

    Peepy and Mother Lee take influence to the next level. These Thai influencers are on point with style that crosses gender boundaries and is atemporal in nature. I am surprised the Peepy and Mother Lee don’t get more publicity outside Thailand. I am also surprised that they haven’t become the muse of a prominent fashion house or two.

    They look like precisely the kind of people someone like Vivienne Westwood would embrace as a muse. More on luxury here.

    Yet another way of landing the same Burger King message: Burger King’s flame-grilled glasses are too hot to handle | Creativepool. Having worked on FMCG brand, I know how hard it is to continually land the same messages in different ways that won’t generate groans from the client base. These are brands that people have known for decades, it’s hard to say the same thing in different ways that don’t jade audiences.

    This Adobe marketing gimmick was going around a lot of the people that I know – Creative Types – the characters are nicely drawn, but I don’t know how accurate they are. I suspect something even less accurate than the MBTI. This was clever because people want to find out more about themselves, its an itch that they can’t help but scratch. In return Adobe builds their marketing email list.

    Great economic analysis on China from the DLD Conference earlier this year

    Tristan Harris is getting a lot of traction for his message in wonkish circles and I don’t see big technology firms having their ducks in a row to deal with the outcome. I suspect that some of the problem might be what I describe as a wilful autism. 20 years ago, Silicon Valley was a place with utopian outlook, the unforeseen outcomes happened when the internet reached a societal critical mass.

  • Hasan Minhaj and other things that caught my attention this week

    Supreme by Hasan Minhaj. I hadn’t watched much of Patriot Act mainly because there is more content that grabs my attention on Netflix. This clip is a great dive into hype culture by Hasan Minhaj – often the best humour is that with uncomfortable truths in it.

    Amazon playbook on Amazon Vine. Gartner L2 made this useful clip on the effective use of Amazon’s Vine programme.

    Key take-outs (my observations in italics):

    • Amazon don’t allow vendors any editorial controls over reviews and look to keep them honest and authentic
    • Vine seems to be really good in the process of accelerating product launches for vendors
    • Use Vine BEFORE Amazon’s sponsored products and sponsored brands advertising function; by the sounds of it pretty similar to the way you’d have previously used PR in a product launch marketing campaign
    • L2 recommends ensuring the efficacy of the product; but Vine COULD be used as the last gate in the innovation process before you go gangbusters. Lots of negative reviews could still save you on a massive production run and huge advertising spend

    Sophie Cope (Electronic Frontier Foundation) on digital privacy and the surveillance state. Great video on the World Affairs channel – interesting how this has become such a big issue amongst ‘wonkish’ audiences. More privacy related content here.

    Lynx (Axe for non UK audiences) have latched on to the ASMR meme that has been popular for a couple of years. It feels weird to watch, I am not sure what the strategic insight(s) were for this work beyond the fact that beards are sticking around for a good while yet.

    https://youtu.be/x9T7BJ-jf6o

    The last thing is the positive experience I had with American Express this week when I lost my card. I spoke to a real person on a decent phone line who quickly canceled my old card sent me out a new one that arrived in 48 hours.

  • K pop bandwagon & things that made last week

    Puma have got on the K pop bandwagon to sell sneakers to Indonesians. Historically Korean brands have been most adept at getting on the K pop bandwagon. It is as common as chips in Korea. They have started to extend these K pop bandwagon campaigns abroad. Foreign brands have started to get in on the act. For instance, Girls Generation partnered with Casio’s Baby G range of watches. More Indonesia related content here

    A vintage advert from Apple that was all about storytelling through its customers. What’s On Your PowerBook. What’s interesting is the storytelling and the ‘lone computer user’ narrative of the Apple PowerBook. It leaned into the otherness of Apple products in the Windows world and equated that otherness to being fashion forward. During the dark days Apple was a hold out in the creative industries from graphic design to fashion and novelists.

    What's On Your PowerBook?

    Nike have launched a more polished looking self lacing trainer fulfilling the promise of the future from the film Back To The Future 2. They also did a good video that discusses the design of the Nike BB Adapt sneaker. The interview gives you a good insight into the Nike innovation and design process.

    Pretty much everyone has shared their opinion on Gillette’s virtue signalling dog whistle advert on toxic masculinity – so I feel no reason why I should anything to the discussion. Instead, check out this Bosch ad that I got through my friend Ian. Where do you start with it? Its not nerd core as its trying to hard. I could think of a few reasons why the main protagonist lives alone with this smart home and smart car. I am sure that there would be a lot of raised eyebrows in Germany over it. Its very far away from where I would have thought that the Bosch brand would be.

  • Darude & other things

    Darude  – Sandstorm

    Vice are running a series on classic EDM (heart sinks) but the first is Darude – Sandstorm. Lets not even get into the music taxonomy Vice are using…

    Darude – Sandstorm is interesting because the catchy hook is straight out of the Stock Aitken and Waterman playbook, complete with a key change. It sounds timeless, it could have been from any time from the early 1980s onwards – since it fits in with records like Rofo’s Theme. It is also surprisingly simple which is why it became endlessly memeable.

    The back story of how Darude – Sandstorm took off is fascinating.

    VR in jail

    Re-entry into society is astonishingly difficult for criminals that have completed their prison sentence. Its not only that businesses are reluctant to employ convicted criminals, but that life has changed. Imagine going into jail before the internet and coming out today. You might know about the changes, but knowing isn’t the same as experiencing them.

    Secondly, interacting outside is different to jail. You don’t have opportunities to prepare for the transition. And that’s where the Colorado correctional facilities use of VR comes in. Convicts can experience scenarios and learn from the experience.

    Scott Galloway on 2017

    Scott Galloway summing up 2017 at hyper speed.

    [Bonus posting] Predictions for 2018 | The Daily | L2 – Scott Galloway and the team have some ballsy predictions

    How Rega makes turntables

    The team at The Vinyl Factory put together videos on how Rega make turntables…

    How McIntosh Labs make amplifiers

    How McIntosh Labs make amplifiers. McIntosh Labs have been producing amazing hi-fi for over seven decades, with a design language that hasn’t changed that much over the years. It is really impressive that McIntosh Labs have been competitors like Bob Carver come and go. It’s also impressive that McIntosh Labs still make their products in the US.

    Have a great start to 2018.