Category: meme | 模因 | 밈 | ミーム
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Generation X life experiences
There is a bigger argument to be made about generations versus life stages for marketers, but generation X does have some shared life experiences that define them. In much the same way that the baby boomers were defined by the Apollo programme, the Cultural Revolution and the Kennedy assassination. 50 ways that you know you…
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Documerica + more news
Documerica The U.S. National Archives collection of Documerica photos that were originally taken on behalf of the Environmental Protection Agency from 1971 – 1977. There is such a great selection of images in Documerica released under a creative commons license and I love using them in slideware. Documerica featured the work of between 70 and…
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Rituals and artefacts
I have been reflecting on rituals and artefacts. This line of thought started when I met up with Marc Sparrow and we talked about many things. The one that stuck out in my mind the most was that we were two tablet computer owners, but we both insisted on reading the Sunday newspaper in a…
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THEWORDBITCH
THEWORDBITCH origins Kanye West kicked off a discussion on Twitter on Sunday with a hashtag: THEWORDBITCH which hits on the use of language. It was probably designed as a way to push Lupe Fiasco’s great ‘Bitch Bad‘ track.</p> Lupe Fiasco – Bitch Bad from Gil Green on Vimeo. On the surface level, the debate is…
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Korean Oreo ad
Korean Oreo ad Looking at the Korean Oreo advert that seems to have caused a stir in the US, it seemed obvious to me that the advert was a case of throwing creative against the wall. It may have been used as a calling card, a way to spur debate or a mock-up for an…
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Goretex + more news
Goretex Gore-Tex Under Siege from Waterproof Fabric Newcomers | OutsideOnline.com – interesting how Goretex waterproof fabric stranglehold mirrors Microsoft’s position in the technology sector. Goretex was historically under threat from a number of systems that had varying degrees of impact. Hipora is a silicon coating structure invented by Korean firm Kolon, Schoeller’s C change which…
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Pinterest
Over the past few months new social services have got social / digital marketers excited about curation, notably Pinterest in Western Europe and North America. The idea of Pinterest is not new or particularly revolutionary; prior to its growth it would have been seen in conjunction of other start-ups that are broadly related to it:…
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Ten books that influenced my view of the world
I started thinking about what shaped me and came away with this list of ten books that influenced my view of the world. Even the nature of being able to read was a major mind opening experience. The world opened up from me from our neighbourhood and occasional visits to the family farm in Ireland.…
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Systeme D
According to Foreign Policy, the D in Systeme D comes from the French word débrouillard which is used to describe people who are ingenious or resourceful. In the Francophone companies being resourceful means operating outside of proscribed government regulation and bootstrap entrepreneurship hence, systeme D. Back in France, this might have been applied to people…