Ged Carroll

Category: oprah time | 書評 | 서평 : 文芸批評

Welcome! I guess the first question that you have is why oprah time? Well in my last year of college I used to sit in the house that I shared with my landlord and write my essays whilst watching cable TV.

There I would be sipping tea, writing away and referencing from text books spread around me on the couch and coffee table. One of the programmes on the in the background was Oprah Winfrey. A lot of the show was just background noise. But I was fascinated by Oprah’s book club.

She’d give her take on a book, maybe interview the author. And then it would be blasted up the New York Times bestsellers list. This list appears weekly in the New York Times Book Review. Oprah’s book club was later emulated by other talk show hosts, notably the UK’s Richard Madeley and Judy Finegan.

On the high end you had Melvyn Bragg‘s South Bank Show when they profiled an author of the moment.

When I came to writing my own review of books that I’d read, I was was brought back to that time working on a sofa. Apple laptop in hand. It made sense to go with Oprah time.

You might also notice a link called bookshelf. This is a list of non-fiction books that I have kept. And the reasons why I have kept them.

If you’ve gone through my reviews and think that you’d like to send me a book to review. Feel free to contact me. Click this link, prove that you’re human and you will have my email address.

  • Directorate S by Steve Coll

    Directorate S

    Directorate S author Coll is a veteran journalist and professor of journalism. He did time abroad working for an American newspaper covering South Asia. Later Coll wrote for The New Yorker on defence and intelligence.

    In 2004, Coll’s book Ghost Wars covered America’s involvement with Pakistan’s intelligence service. He focused on the Soviet invasion Afghanistan through to 2001.

    Directorate S is a natural successor to Ghost Wars picking up the story on September 11, 2001 to the end of 2016. Directorate S takes its name from part of the Pakistani intellgience service. It covers the perspectives from all the parties involved. Surprisingly it included more than I expected about clandestine operations in Pakistan.

    Coll knows his material and what unfolds is an in-depth scholarly blow-by-blow account. It doesn’t have the zip and excitement of say Mark Bowden’s Black Hawk Down. Coll’s story instead sits at the seat of power. Colls tells the story of:

    • Ambassadors
    • Policymakers
    • Generals and civil servants
    • Politicians

    When Coll dips into the operational reporting, it is used to illustrate a wider point.

    What comes out is not one story of a war, but a succession of parallel agendas and pivots. The CIA and special forces had very different objectives to their military colleagues. The planning and chain of command was fragmented. Directorate S takes a good deal of commitment to read, but it looks as if it will be as much of a go-to book as Ghost Wars. More book reviews here.

  • HBN & other things from last week

    Human by Nature or HBN are a relatively new streetwear brand. This HBN football shirt caught my eye; a logo that skirts perilously close to the wrath of New Balance. And the HBN geometric pattern looks like a blown up version of the adidas ‘leaf design’ 1990-92 Manchester United away shirt, but at the same scale as the ‘vee’ motif on the 1991-1993 Arsenal away shirt.

    human by nature

    In order to get into the Christmas season I have been listening to this Amerigo Gazaway seasonal mixtape

    I also love listening to this seasonal mix that used to be played in the much missed Hideout boutique throughout the holiday season

    I can recommend Lo and Behold: Reveries Of A Connected World by Werner Herzog who gives an iconoclastic history of the internet and where it is taking us. It is currently available on Netflix.

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    I am currently working my way through a few different books, including Steve Coll’s forthcoming book Directorate S. Coll is a former journalist and academic. He is has written a number of non-fiction books on central Asia and companies such as Exxon. His research is exhaustive which is why my galley copy is a bit of a door stop. More later on my thoughts.

    Directorate S

  • The One Device: The Secret History of the iPhone by Brian Merchant

    I bought The One Device when it came out in July and have gone back and forth reading it. I’d read books on Silicon Valley before; the Apple eulogy  Insanely Great by Steven Levy which told of the graft and hard work that went into the original Macintosh or Where Wizards Stay Up Late by Hafner & Lyon which discussed engineers working really long works. My favourite one is still Robert X Cringely’s Accidental Empires that portrays Gates as a coupon-clipping megalomaniac and Steve Jobs as a sociopath cut from the same cloth as Josef Stalin.

    Merchant’s The One Device is different. It doesn’t eulogise in the same way, but it also lacks immediacy as it feels detached from its subject matter. Unlike Levy’s work, Apple didn’t cooperate with Merchant at all. The book is broad in scope and sometimes loses its way, each one of the chapters could have been an interesting short book in their own right and this leaves it being faintly unsatisfactory.  I guess this is one of the reasons why it took me so long to read it.

    In the meantime the book stirred controversy over quotes attributed to Tony Fadell about then colleague Phil Schiller.  This made me cast a critical eye over some of Merchant’s adventures in the book. In particular inside the Foxconn industrial complex.

    On a more positive note, Merchant’s vision is grander than previous authors. One man’s mission to pull all the intellectual threads together on what made up the iPhone. The iPhone moves from becoming the child of an over-worked and under-appreciated Apple engineering team to being the totem of a global village.

    If you’ve read a quality newspaper you know what he’s going to say about the global supply chain. He also touches on the decades of software and technology development that led up to the iPhone.  How its multi-touch interface came out of a 1990s doctoral thesis. Ultimately the value of Merchant’s book many not be his writing, but instead becoming a new template for journalists writing on Silicon Valley to look beyond the David & Goliath mono-myth and instead dig into the tangled history of innovation. More book reviews here.

  • The Inevitable by Kevin Kelly

    I re-read Kevin Kelly’s What Technology Wants and then decided to revisit The Inevitable: Understanding the 12 Technological Forces That Will Shape Our Future. The books make sense as ideal companions for each other, despite some overlap in terms of proof points.

    On the face of it The Inevitable is a less ambitious book than What Technology Wants. And when I started reading the book I didn’t get the kind of electrifying feeling that a big idea can bring, like when I read What Technology Wants.

    The inevitable

    In the book Kevin Kelly touches on the kind of areas one would expect in  typical presentation given by an innovation team at an advertising agency. He is an unashamed techno-optimist, but the key difference in his thinking is two-fold:

    • Kelly pulls it together as a coherent idea rather than 12 slivers. He provides in-depth cogent arguments that bind the trends together
    • Kelly argues that transparency in governments will compensate for the erosion of privacy. While I understand where the idea has come from, I don’t agree with this particular viewpoint at least as it would manifest itself in the west. I certainly don’t think that would be the case in the East either. The Nazis use of IBM technology damn near destroyed the world as we know it. The level of trust between the government and the governed is in decline

    There is a clear line of progression in Kevin Kelly’s works from Out of Control written at the start of the modern internet age through to The Inevitable.  If you are interested in how technology is shaping our world buy What Technology Wants; if you are still hungry for more follow it up with The Inevitable: Understanding the 12 Technological Forces That Will Shape Our Future.

    More book reviews here.

  • Thinking Fast and Slow by Daniel Kahneman

    I took the opportunity in June to re-read Daniel Kahneman’s work Thinking Fast and Slow. Kahneman uses storytelling from key points in his career to take the audience on a journey through biases and better decision-making. From a book that is obviously aimed at a consumer audience it has an outsized impact on marketers.

    After Thinking Fast and Slow presentations now talk about behavioural economics. What this meant in practice was revisiting the interface of psychological cues and marketing communications to encourage a desired behavioural change – like a purchase. It brought a renewed focus on A/B testing of call to action copy and images based around known consumer biases. The concept of system 1 and system 2 thinking is a useful way of understanding our own decision-making processes.

    It also forces us to think about how we market to consumers. Political campaigns often deliberately look to short-circuit deliberative system 2 thinking and tap straight into the raw emotion in system 1 thinking. It is automatic and can be ugly.

    Thinking Fast & Slow

    This isn’t necessarily a marketing handbook however, it is designed to make the average person more aware of their decision making process. It reminded me of Dan Ariel’s Predictably Irrational.

    The key difference is that Kahneman’s work provides more of a learning structure in the book. Ariel is closer to the ‘ain’t it cool’ style of Malcolm Gladwell (though more rigorously researched).

    I’d recommend that marketers start on Thinking Fast and Slow at the back. There is  summary of the book and then some supporting white papers. Once you have them read then go to the front and work your way through. The reason why I suggest this approach is that marketers use case is different to that of the man in the street (who buys his books from the non-fiction section of the New York Times bestseller list). More book reviews here.

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