Ged Carroll

The Inevitable by Kevin Kelly

Published: (Updated: ) in business | 商業 | 상업 | ビジネス, ideas | 想法 | 생각 | 考える, innovation | 革新 | 독창성 | 改変, oprah time | 書評 | 서평 : 文芸批評, technology | 技術 | 기술 | テクノロジー by .

Reading Time: 2 minutes

I re-read Kevin Kelly’s What Technology Wants and then decided to revisit The Inevitable: Understanding the 12 Technological Forces That Will Shape Our Future. The books make sense as ideal companions for each other, despite some overlap in terms of proof points.

On the face of it The Inevitable is a less ambitious book than What Technology Wants. And when I started reading the book I didn’t get the kind of electrifying feeling that a big idea can bring, like when I read What Technology Wants.

The inevitable

In the book Kevin Kelly touches on the kind of areas one would expect in  typical presentation given by an innovation team at an advertising agency. He is an unashamed techno-optimist, but the key difference in his thinking is two-fold:

There is a clear line of progression in Kevin Kelly’s works from Out of Control written at the start of the modern internet age through to The Inevitable.  If you are interested in how technology is shaping our world buy What Technology Wants; if you are still hungry for more follow it up with The Inevitable: Understanding the 12 Technological Forces That Will Shape Our Future.

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