Ged Carroll

Category: oprah time | 書評 | 서평 : 文芸批評

Welcome! I guess the first question that you have is why oprah time? Well in my last year of college I used to sit in the house that I shared with my landlord and write my essays whilst watching cable TV.

There I would be sipping tea, writing away and referencing from text books spread around me on the couch and coffee table. One of the programmes on the in the background was Oprah Winfrey. A lot of the show was just background noise. But I was fascinated by Oprah’s book club.

She’d give her take on a book, maybe interview the author. And then it would be blasted up the New York Times bestsellers list. This list appears weekly in the New York Times Book Review. Oprah’s book club was later emulated by other talk show hosts, notably the UK’s Richard Madeley and Judy Finegan.

On the high end you had Melvyn Bragg‘s South Bank Show when they profiled an author of the moment.

When I came to writing my own review of books that I’d read, I was was brought back to that time working on a sofa. Apple laptop in hand. It made sense to go with Oprah time.

You might also notice a link called bookshelf. This is a list of non-fiction books that I have kept. And the reasons why I have kept them.

If you’ve gone through my reviews and think that you’d like to send me a book to review. Feel free to contact me. Click this link, prove that you’re human and you will have my email address.

  • 8vo On the outside

    8vo On the outside

    Over my lifetime I have had a number of moments when I felt like I saw things with crystalline clarity: one time was when I was in the library doing a job search in the papers (this is pre-Monster.com kids).I suddenly came to the conclusion that even if I got a job that I would be in the same cycle soon again and I needed to get out of the blue-collar roles, even if it meant leaving vast tracts of my life behind.

    The next one was in April 2000, the internet business had gone mental, the PR agency I was employed in was in mid-flow of the dot.com boom and all the mini-bubbles that went alongside it like the Java boom, the Linux boom, the broadband boom, the web business marketplace boom, the mobile web boom and rise of the PDA.

    In fact, about the only thing that we didn’t promote was micro-scooters, though we did employ a German freelancer who commuted in from Brighton and rode one everywhere he had to go around London.

    Anyway, things got so busy that we had to interview clients and decide whether we wanted to work for them. I met a gentleman from an incubator fund and quickly decided that they were start-up roadkill, but I couldn’t work out why this man who was obviously a lot more clever than me was involved in the enterprise.I asked him what made his companies offering different, to which replied “Ged, I am surprised that you asked that, we are trying to move at internet-speed, so aren’t thinking about things like that.” I had a sudden jolt of crystalline vision and saw how horribly it was all going to end and that my pension fund wasn’t worth squat. The elemental truth in this moment is that common sense trumps eloquent words and intellect every time.

    Which brings me on to 8vo On the outside by Mark Holt and Hamish Muir. Steve bought this for me as a Christmas present and up until my move from Yahoo! and move back to agency life I hadn’t really had a chance to read the book in full.

    The book charts the rise and fall of the design agency 8vo, their work and puts into context their pivotal role in modern UK graphic design.

    The book is a collaborative work written by 8vo, former employees, former clients and industry observers. It is part history lesson focusing on design and the business of design, part a tale of technological change and part catalogue.

    The way the book is written it is almost as if it is therapy for Hamish Muir and Mark Holt, I found it in turns fascinating and uncomfortable as they progressed through their work and found some elemental truths in their approach to design.

    Much of their style of work has been co-opted by their modern day peers, so it is no longer remarkable, however what their peers lack is a good understanding of their approach to work. More book reviews here.

    Iain Tait over at Crackunit had a link to an interesting interview with Eric Reiss who learned the same elemental truths as 8vo, but via a different road: in his case Vinterberg and Von Tier’s Dogme 95 rules for film making.

    • Anything that exists only to satisfy the internal politics of the site owner must be eliminated.
    • Anything that exists only to satisfy the ego of the designer must be eliminated.
    • Anything that is irrelevant within the context of the page must be eliminated.
    • Any feature or technique that reduces the visitor’s ability to navigate freely must be reworked or eliminated.
    • Any interactive object that forces the visitor to guess its meaning must be reworked or eliminated.
    • No software, apart from the browser itself, must be required to get the site to work correctly.
    • Content must be readable first, printable second, downloadable third.
    • Usability must never be sacrificed for the sake of a style guide.
    • No visitor must be forced to register or surrender personal data unless the site owner is unable to provide a service or complete a transaction without it.
    • Break any of these rules sooner than do anything outright barbarous.


    Oh one completely useless piece of information that I found out today, the ZIP in ZIP code stands for Zone Improvement Program.

  • Pop Truth and Power at the Coca-Cola Company by Constance Hays

    The journey back north gave me time to read Constance Hays expose of the accidental success that is the Coca-Cola company Pop Truth and Power at the Coca-Cola Company.

    The book was a bit repetitive in parts and could have been reined in with some proper direction and editing, but that’s a problem of the editor rather than the author per se. Despite these flaws it provided an interesting insight into how a company had become such a colossal success in spite of itself and a parable on what happens when you try and shaft distribution channel partners.

    The Coca-Cola Company used interesting accounting arrangements and stuffed its distribution channel in order to deliver results. But this just moved revenue allowed them to book revenue early rather than creating business growth. In this respect is similar to the way IBM started selling rather than leasing mainframes to book sales early whilst personal computing ate into its business market. It used an off-balance sheet transaction to set up a separate distribution company and then buy up its partners bottling operations. Eventually this arrangement together with product disasters like New Coke and Dasani caught up with them

    Unlike Enron these weren’t bad people, they were just trying to keep Coke enjoying the kind of success it had always been in a changing world. The changing world increasing dominated by savvy consumers and operators like Wal Mart that have a touch of the night about them. Where it gets interesting is how someone like Warren Buffett could get taken for the ride by the Coca-Cola Company.

    It is full of high-drama like directors being called to meetings in distant aircraft hangars, being fired by key shareholders and then all of them going home in their own Gulfstream jets – quality, you couldn’t make Pop Truth and Power up, even if you wanted to.

  • Ireland by Frank Delaney

    Frank Delaney’s Ireland was one of the most enjoyable books that I have read in a long time. The book has been compared to James Michener‘s books and Alex Haley’s Roots – fiction based on history with more elemental truths in it than most non-fiction.

    The book is complex and multi-layered, but easy-to-read. The story focuses on a young boy in a middle class household in rural Ireland during the 1950s and how his imagination and interest in the country’s myth and history is fired by a traditional storyteller. His search for the storyteller unravels some of the elements of his own family story which people have sheltered from him.

    The book accurately reflects the social environment of my parents Ireland. A rural-based community bound by morality, coming to terms with its fractured identity post-independence and oppressed by its own family secrets. It highlights the reasons why I used to get chastised as a child when I was willful or bold (and I wasn’t actually that bad) with ‘you’ll disgrace us’ or ‘you’ll disgrace the family name’.

    The clash with modernity lived on in the small farms that I grew up on for much of my childhood. Electricity made it to my uncle’s farm when I was a toddler and I can remember helping to foot the turf, drinking stewed tea and red lemonade along with a packed lunch as we worked in the bog, filling the high sided cart with sods of turf to be dragged home by a donkey and stored in a shed down the yard.

    I was in primary school before they moved away the traditional cocks of hay to bales and sudden bounty of shiny nylon twine that tied the bales was a wonder material that held fittings, extended electric fences and acted as a temporary way of securing a gate to a post. The excitement of making silage with all the heavy machinery running around the place compensated for the eventual reduction in the nylon twine supply.

    My only criticism is that the book portrays this rural life in a rosy way like the Famous Five books of Enid Blyton and her ‘scones and lashings and lashings of ginger beer’. Whilst the upside of a closely knit community would have been more a sociable people that cars, a faster pace of life and commuting no longer facilitate. Life is hard and it requires commitment to get up and ‘fodder’ animals in the early hours of a winters morning, clear out stables, dig out potatoes out of a storage heap that’s frozen over, pull in hay in the baking sun, dig a turf bank or repair ditches.<

    The Raleigh bicycle with one gear and a heavy frame that you could get in any colour so long as it was black was the standard mode of transport. They lasted forever, it would be common to see these rust covered scrap heaps parked up and then the owners come along jump and go. This was also the only way to get your shopping (or messages as it would be called). It had levers rather than brake cables with thick chromed steel rods and linkages running to both the front and the rear brake pads. That may mean a round trip of 14 – 20 miles with your shopping on a bike.

    The only concession to modernity would be a seat protector – there would be a plastic fitted shower cap put on over the leather coil sprung seat so that when the owner came out to ride the bicycle away he would not have the discomfort of a wet bum. More book reviews can be found here.

  • How We Got Here

    Over at R/C Towers we have been a bit quiet being all bookish, reading Al Qaeda by Jason Burke, When Genius Failed by Roger Lowenstein and a preview PDF of Andy Kessler’s forthcoming book How We Got Here.

    Through a former work colleague of mine, I managed to get an invitation to a lecture run by The Policy Exchange, a UK think-tank. The lecture was given by Jason Burke on the subject of Islamic terrorism. I found the lecture enlightening as it highlighted the fragmented, loosely connected, fluid nature of Islamic extremism. The credibility of Mr Burke’s lecture was heightened by the amount of ‘FCO and Home Office’ staffers in attendance. Burke’s book expands on the themes of his lecture and goes into much more detail. He writes in a clear and concise style that gets a lot of information over very quickly. One of the big takeouts is the long term difficulty in achieving victory in the war on terror by hard measures alone.

    The collapse of Long-Term Capital Management was something I was only vaguely aware of, as I was too focused on keeping up with the latest technology news starting my PR career representing TMT clients. When Genius Failed documents how arrogance, dogma and market conditions almost tore apart the world’s stock markets. It is a very easy read and tells the story of the hard and soft issues behind the collapse. The collapse affected some of the biggest names in Wall Street economics including Robert Merton and Myron Scholes, both of whom were responsible for the Black-Scholes model used by investors to calculate the ‘true value’ of a share or other financial instrument.

    (In a six-degrees of separation sort of way, one of my friends had met Myron Scholes when they went for an interview at Salomon Bros many years ago. The meeting went badly, Scholes was described to me as very arrogant and opinionated. Though in When Genius Fails he comes across as one of the more human characters.)

    Finally, How We Got Here tells the story of how the technology sector and the market economy got were it went today. Written by financier, perfect-market advocate and writer Andy Kessler, he traces the technology sector from the steam engine, patents from when they were awarded by royal warrant and stocks and shares from the privateering ways of Sir Francis Drake. Whilst you may not agree with Kessler’s views on economics (he famously riled Wired magazines readership with an op-ed advocating getting rid of the US Postal Service), he writes in an intelligent, accessible and humorous fashion. I would go as far as to put his forthcoming book as essential reading for anybody looking to work with modern technology companies alongside Accidental Empires by Robert X Cringely and Steven Levy’s Hackers.

  • America’s Secret War

    I recently finished reading America’s Secret War: inside the hidden worldwide struggle between the United States and its enemies, George Friedman’s book on the war on terror as George Bush calls the fight against Al Qaeda. America’s Secret War is interesting for a number of reasons. It discusses the war in a dispassionate manner, it slices rather more neatly than the media has ever been able to splitting the facts and propaganda from each other. Most importantly, in my mind it highlights a war that was not about oil or weapons of mass destruction, but a very expensive ‘Kirby Cleaner’ pitch. Years ago in an effort to make money, I considered selling these overpriced vacuum cleaners (even more overpriced than a Dyson). Anyway a key part of the sales person from Kirby is when they do a demonstration with a machine and show you what it is capable of (think HSN or QVC-type demos in your own living room).

    According to Friedman, the invasion of Iraq was part of an effort by the Americans to persuade the Saudi’s to get serious on terrorism. A demonstration of regime change through ‘shock and awe’ to show what happens to rogue regimes.

    George Friedman is a respected and very credible geopolitical pundit and heads up Stratfor.

    Who is Stratfor?

    Stratfor is an organisation which provides analysis of global and regional political and socio-economic issues to companies, organisations and government agencies. It has a client base made up of a wide range of blue-chip companies including the usual suspects in the energy sector, defence contractors, management consultancies and the media.