Category: oprah time | 書評 | 서평 : 文芸批評
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The rise & fall of American growth
The rise and fall of American growth It has been five years since The rise and fall of American growth was written by Robert J Gordon. When it was first published it was a New York Times bestseller and won awards from the FT and McKinsey. I felt that it was particularly interesting to go…
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Get Tough by William E Fairbairn
What is Get Tough? Get Tough is a book on hand-to-hand fighting originally published in 1942. It is important for what it represents as much as it is with regards its content. Fairbairn as an author By the time Get Tough was written in 1942; Fairbairn was an experienced published author. In 1926, Fairbairn wrote…
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Measure What Matters by John Doerr
I was recommended Measure What Matters by my friend and fellow ex-Yahoo Cathy Ma. Cathy found the book useful in her way through managing teams. In Measure What Matters, John Doerr explains the idea of objectives and key results or OKRs. About John Doerr If you’ve worked in or around the Silicon Valley technology space…
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The Exponential Era by Espindola & Wright
The Exponential Era is a business strategy book published by the IEEE Press as part of its series on technology, innovation and leadership. David Espindola and Michael Wright work at Intercepting Horizons and advise at the University of Minnesota. The book is a concise 182 pages including its index. It has a satisfying hard cover…
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Type Matters by Jim Williams
Why would I care about a book like Type Matters? Back at the beginning of the PC era; Apple sought to differentiate itself through its understanding of design. Steve Jobs had the Macintosh team apply the knowledge he’d gained dropping into a college course on typography. Fonts and kerning became important. Jobs also drove his…
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The Bhutto Dynasty – The Struggle for Power in Pakistan by Owen Bennett-Jones
Before reading The Bhutto Dynasty I knew very little about Pakistan. The story of the Bhutto family is a story of fierce ambition with bursts of hubris. But it is also the tale of the moghul empire of pre-Raj India, British rule and post-colonial Pakistan. The Bhuttos have been at the centre of Pakistan government.…
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Consumerology by Philip Graves
Consumerology taps into Phil Graves experience as a consultant on consumer behaviour. In the book, he draws on experience in retail marketing and classic marketing case studies such as New Coke. These examples show the numerous ways in which marketing fails to understand consumers. Much of the tried and true testing methods used make consumer…
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Persuasive Technology by B.J. Fogg
Persuasive Technology was published in 2003. It is still the bible for captology ( from Computers as Persuasive Techologies). Back when I was working inhouse at Yahoo!; copies of the book could be found on the desks of some product managers and designers. It has since gained a certain amount of notoriety. Questions are asked…
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The Fifth Risk by Michael Lewis
Michael Lewis’ The Fifth Risk is marketed as a Trump presidency book. The Donald The Fifth Risk starts off by telling the story of Chris Christie. How he helped the future Trump administration organise a government in waiting. Christie and the team are let go. Trump was worried about spending money. Given the revelations about…