Ged Carroll

Category: retailing | 零售 | 소매업 | 小売業

Looking back to when I started this blog, it would have been reasonable to expect an inevitable march of retailing from offline to online. Amazon was on a tear and search advertising volumes were increasing year on year. By the time I was at Yahoo! search advertising (focused on online retailing) counted for about half of all revenue for the company.

At that time Yahoo! had a Spotify-like subscription streaming music service that was viewed as a threat to Apple’s iTunes download only offering. When I worked there Yahoo Music was the number one online music site in terms of audience reach and total time spent by consumers on the site. Also display advertising was much bigger for brands than it is today and Yahoo! was guaranteed a good share of the online marketing spend from any movie launch at the time.

The reality of online retailing, was slower than our expectations. While COVID drove an increase in online retailing there has also been corresponding innovations in retailing as well.

Amongst the pioneers in this change have been luxury brands like Burberry and Nike, who brought digital into their stores to provide a superior customer experience.

Adidas brought manufacturing into its stores with its speedfactory experiment, allowing for fast time to market and customisation.

Supreme changed the cadence of retailing with the Thursday morning ‘drop’  which saw queues outside stores. Every Thursday became a launch day as far as their customers where concerned. The queue has moved from Apple’s annual cadence, to every week.

  • Fopp vinyl update

    Further to my posting regarding Fopp and its vinyl section. As you can see from the mail below they will still be keeping their LPs, it is only 12″ singles that they are no longer selling.

    Hi

    just so you know it’s just the 12″ singles that were are losing not the LP’s

    Hopefully, you’ll still shop at Fopp.

    Cheers

    Fopp
    1 Earlham Street
    Covent Garden
    London
    WC2H 9LL
    T: 020 7379 0883
    F: 020 7240 8355
    E: earlham.street at fopp.co.uk
    W: www.fopp.co.uk

    THIS E-MAIL AND ANY ATTACHED FILES ARE CONFIDENTIAL, PROTECTED BY COPYRIGHT AND MAY BE LEGALLY PRIVILEGED. If you are not the intended addressee or have received the e-mail in error,
    any use of this e-mail or any copying, distribution or other dissemination of it is strictly prohibited.
    If you have received this transmission in error, please notify the sender immediately and then delete the e-mail.
    E-mail cannot be guaranteed to be secure, error free or free from viruses. Neither the sending company nor its employees accepts any liability whatsoever for any loss or damage which may be caused as a result of the transmission of this message by e-mail. If verification is required, please request a hard copy version.

    —– Original Message —–
    From:
    To:
    Sent: Saturday, March 27, 2004 11:01 PM
    Subject: store_londoncoventgarden – Posted : 22:01:51 27/03/2004

    =================================================
    store_londoncoventgarden – Posted : 22:01:51 27/03/2004
    =================================================
    First Name : Rorsharch
    Email address : rorsharch at rorsharch.com
    =================================================
    Enquiries
    =================================================
    Enquiry CD :
    Enquiry Vinyl :
    Enquiry DVD
    Enquiry Book :
    General Enquiry :
    Hi, I was very disappointed to hear today that you will be getting rid of
    the vinyl section. You have gone to the trouble of building it up and having
    a top quality team to run it alongside a really good selection, not a pile
    of crap like many stores. I go to Fopp because I can buy my DVDs, vinyl and
    books under one roof. SAVE THE VINYL or I’ll shop elsewhere. Who do I need
    to take it up with at your head office?
    =================================================

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