Some handy slide fodder from Burson-Marsteller. It was interesting that Asian companies have gone to micro-blogs and social networks. I am not surprised as a blog needs nurturing, also you can do a lot more in 140 Chinese characters than you can do in the English language. Unsurprisingly South Korea led the pack, partly due [...]
Singapore blogger Pat Law and her social influence agency Goodstuph mailed me an iron-on patch of their logo and some letter press cards to say thank you to other people.
The Foreign and Commonwealth Office of the British Government has always had the best online presence of all the different government departments, but I still find it interesting that it is they rather than the department of media and culture who are looking to lead a discussion on the future of the web and associated [...]
My client Experian have put out research on Facebook usage out this morning. The research had two tables. The first table looked at the average time spend on Facebook Market Average time spent on Facebook in August 2011 per session Singapore 38 mins 46 sec New Zealand 30 mins 31 sec Australia 26 mins 27 [...]
On leaving office, Gordon Brown immediately spent a lot of time hammering out a book Beyond The Crash. Unlike Peter Mandelson this wasn’t the Westminster equivalent of a sordid kiss-and-tell exposé or a Tony Blair-esque sales brochure to secure speaking engagements. Instead Brown set out to do what he does best, putting on page deep [...]
Interesting presentation by Ogilvy on f-commerce. It has some great data about the market opportunity for e-commerce in Asia. Ogilvy on Facebook Commerce A couple of thoughts on the presentation. Firstly, you may not realise it by looking at the slides but commerce was happening on Japanese social network Mixi and Korean network Cyworld before [...]
Standard Chartered Bank wanted to get the Singaporean public to capture some of the excitement of the iPhone and put it around its brand and decided to use a new mobile banking application called Breeze as the vehicle to do this. So they came up with this viral film which was shot during the launch [...]
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