Search results for: “"Adam Curtis"”
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Golden bull & things that caught my eye this week
Digital golden bull at Pavilion, Kuala Lumpur & Chinese new year The golden bull in question is on the digital screens of Pavilion, Kuala Lumpur, Malaysia. Pavilion is an upscale shopping area and the animation was designed to tie into the year of the ox in the Chinese lunar calendar. The golden bull is supposed…
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BMW brand crisis + more things
BMW brand and business crisis I haven’t driven a BMW in well over 20 years, so Doug DeMuro’ update on the BMW brand was fascinating. The BMW brand issue hadn’t been on my radar until Doug DeMuro talked about it. A number of things seem to be happening with BMW. The company’s customer base is…
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#washtocare & things that caught my eye this week
Dove #washtocare advert focusing on cleansing. We’re so used to seeing Dove and have a strong beauty and softness association. But it is challenged in landing a cleanliness message. At least in comparison to other bar soaps. The coronavirus offered an opportunity for them to re-emphasise the cleaning aspect of the product with #washtocare. One…
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Brand storytelling: a bitter pill to swallow?
I have been thinking about brand storytelling after watching Adam Curtis’ Bitter Lake over the weekend which is ostensibly trying to tell the story of Afghanistan from then end of the second world war to today. But it is also a parable on how the simplicity of storytelling used by the political classes to get…