Search results for: “NSO”
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Campaign a-list questions
Campaign recently published their a-list questions, go and check them out. Campaign is the default trade journal of the advertising industry, though you would be surprised how many agencies don’t have a subscription. I featured in a number these kind of features earlier in my career in Campaign sister publications and rivals. I was often…
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Trends and fads
Why trends and fads? Why trends and fads came about as a post, was that I was scrolling on my LinkedIn notifications on a Saturday (I know, I know I should keep my life free of this crap on the weekends.) Creative Review were talking about how trend forecasting had become rusty, but that got…
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CMOs
Premature obituaries of CMOs Almost 11 years ago business academic Dominique Turpin wrote an article describing CMOs as ‘dead’. Turpin worked at the IMD business school in Switzerland and the article was a classic bid for thought leadership. It’s just the kind of thumb-stopping headline that drives readership of LinkedIn content where it was published.…
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Brand clichés
Brand clichés have been in the background of my career in agencies, all the way through. I am sure that brand clichés will continue long after my career is over. I started off writing copy for technology clients. Short pithy marketing copy and longer thought leadership pieces, opinion editorials and white papers. Back when I…
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A Hackers Mind by Bruce Schneier
I eagerly anticipated reading A Hackers Mind, being a long-time follower of Bruce Schneier’s blog. A Hackers Mind caters to the well-informed individual. Schneier commences by defining what constitutes a hacker, delving into the essence of hacking and its widespread prevalence. Subsequently, Schneier takes us on a journey into a hackers mind, guiding us through…
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Six hundred pairs + more stuff
Six hundred pairs of Nikes in a custom-built house The six hundred pairs of Nikes are owned by a Japanese lady who now is head of marketing for Ugg in Japan. Previously she’d spent over 20 years in sales and marketing for Nike. Her house was designed around her shoe collection and the double height…
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Razors for strategists
What are razors? Razors are one of a series of tools that I use for problem solving. They sit alongside the idea of ‘chunking’ that is breaking a problem down into more manageable and solvable constituent parts. Razors aid in decision-making and analysis. Razors are rules that guide your way through a problem, or ‘cut’…