Search results for: “brandwatch”
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Dark social + more news
How to Use Brand Jedi to Harness ‘Dark Social’ | DigitalNext – AdAge – so basically this is being attributed to influencer engagement and as the driver of ‘unattributable’ site traffic / conversions aka dark social (paywall) Apps to watch at SXSW 2016 — Medium – nothing really stood out to me from this list. Tribe and…
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Habbo + more things
Growing up Habbo: My so-called life in the first social network for teens | The Kernel – gen-y journeys in computing. Memories of Habbo Hotel as an online experience and social network. Habbo Hotel gets forgotten in its role as a social network. Chinese luxury shoppers increasingly turning online: KPMG | Shanghai Daily – interesting move to…
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Nielsen TV data + more things
Facebook and Google, Two Giants in Digital Ads, Seek More – The New York Times – Facebook combining Nielsen TV data, treating its ads like TV. and Google plays catch-up with targeting by email address. I think that this doesn’t make a lot of sense from a data perspective. But I can understand why Nielsen TV…
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Agencies in US + more things
U.K. Marketers Will Use Fewer Agencies by 2020, Report Says | Advertising Age – focused on doing prospecting and CRM in-house. Agencies will shrink because its not that hard to media plan if you’ve decided on Google and Facebook. (Not the smartest play, but one that inhouse marketers are increasingly adopting). More marketing content here. Apple…
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Google Hangouts + more news
Google Hangouts Google Hangouts breaks out on its own site | TechRadar – dismantling Google+ piece-by-piece literally with the Google Hangouts service. Google+ has been a failure for user adoption; even if they did benefit from the enrichment of search data. Whether Google Hangouts will remain, who knows? Consumer behaviour China is two-speed consumer market |…
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Luxury assets + other news
Luxury assets Super rich get to cash in on luxury assets | CityAM – interesting move putting luxury assets as a financial instrument basically. The luxury assets mirror similar secondary markets in street wear. Some luxury assets make sense like rare watches or fine art. It also probably says something about the values of stocks,…
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Influence singularity
This post on what I am calling influence singularity (and some other trends) came from discussions whilst travelling. I have been on the road a fair bit and have speaking to a number of people coming from all aspects of communications and marketing. Speaking to these different people has covered a lot of areas but…