Ged Carroll

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  • Vaping

    What in the world has China ever done for us? Vaping – a China invention designed originally to help smokers reduce risks from tobacco. My exposure to electronic cigarettes (or vapes) was with seasoned smokers looking for a healthier opportunity, or a path to help wean themselves off nicotine all together. I had seen some research that suggested teen trial of vaping was growing – this was from E-Cigarettes: Youth and Trends in Vaping – Journal of Pediatric Health Care, volume 29, issue 6, pages 555 – 557 (November – December 2015)

    Among youth in the United States, e-cigarette use rose from 3.3% in 2011 to 6.8% in 2012 (Grana, Benowitz, & Glantz., 2014). This increase resulted in an estimated 1.78 million middle and high school students having used e-cigarettes (CDC, 2013). The trial and use of e-cigarettes have been higher among youth in Europe and Asia. A recent study on Korean youth found the trial use of e-cigarettes rose from 0.5% in 2008 to 9.4% in 2011 (Lee, Grana, & Glantz., 2014), and among youth 10 to 15 years of age in Poland the rate of those who had ever used e-cigarettes was 62% in 2014 (Hanewinkel & Isensee, 2015).

    Now what I don’t know is how good the research quoted actually was, or the factors in ‘trialling’.

    You also have to remember that there is a big health research grant eco-system that depends on tobacco control which has sprung up over the past 40 years which will affect the framing of the data.

    I am not saying tobacco isn’t harmful, but it is useful to understand the likely factors framing the presentation of information.

    I was surprised by this video from the Shanghai Vap Expo in China. It was more like going to a skateboarding convention back in the day:

    • Lots of independent resellers from around the world for vaping liquid – mirroring the variety of skateboard parts makers. Many of the formulations on sale had no tobacco
    • Vaping tricks and demonstrations
    • Clear tying of vaping to sub-cultures: hip-hop, race-girl type outfits. Pretty much any ancillary activity would expect around a Red Bull event or the X-Games

    Vaping is clearly being positioned as a central part of a youth sub-culture in China. But it hasn’t stopped Chinese courts shutting US provider Jul out of the Chinese market. This is stark contrast to the US where the government views vapes as an ascendant health threat. And in the videos vaping didn’t involve nicotine, again an interesting development. More related posts here.

  • Christina Xu on Chinese UX

    About Christina Xu

    I’ve been a big fan of work by Christina Xu for a while now and this presentation is a great example of her research. She has worked as an ethnographer for a range of clients including Daimler Benz, VF Corporation (the people who who own Timberland, North Face and Supreme) and Spotify. This presentation on Chinese UX in action is well worth bookmarking to watch it if you don’t have time now. Save it and watch it during your lunch break.

    Key takeouts

    • Etiquette about the order of proffering versus scanning a QRcode to exchange (WeChat) contact information
    • Digitisation of red envelopes drove take up in mobile payments
    • Great examples of online to offline (O2O) interaction in processes and services that are continually expanding.  
    • Driven by ubiquity of mobile phones 95.5 phones per 100 people with a number of people using two phones
    • Users across ages and demographics
    • Mobile adoption is coming on top of a rapid industrialisation. People are getting used to a whole much of stuff at once. Interesting points about the lack of social norms or boundaries on the usage of online / mobile service in the real world. I’ve seen people live their online life in the cinema there are NO boundaries as Christina says.
    • Mobile payments came up the same time as credit card payments
    • Population density on the eastern seaboard of China. Density has helped delivery services and high speed public transport
    • DidiChuxing allows for tailored surge benefits for drivers rather than search-and-forget version on Uber
    • WeChat commerce doesn’t facilitate international shipping
    • Westerners build messenger experiences for scale with automation, Chinese look for bespoke customisable ‘squishy’ experiences down to western interpretation of convenience. Chinese convenience is an absence of ‘nuisance experiences’ – real world interactions help prevent friction. Or is it culturally sanctioned ‘nuisance experiences’ that deals with differing experiences

    More related content here.

  • Mick Jagger + more things

    It’s quite rare for someone who has had as as long a career as Mick Jagger to still do relevant material. His double A side single featuring England’s Lost is an exceptionally political track featuring Skepta. The last track from similar artist would likely be Pink Floyd’s The Wall. This Mick Jagger song wouldn’t sound out of step with The Stone Roses or The Charlatans and the video with Luke Evans performance is amazing.

    Omega seem to have spent most of the summer dwelling on the NASA Apollo programme heritage of the Omega Speedmaster with launches happening around the world including PR people in faux spacesuits for photo shoots and socialite cocktail parties.  The excuse is the 60th anniversary of the Omega Speedmaster’s launch in 1957. They’ve supported it with a scripted film using brand spokesperson George Clooney talking with Buzz Aldrin. Aldrin as ever is awesome.

    60 years of production makes the Speedmaster a design classic. At the time of the Speedmaster’s launch Omega would have been a more bankable name than Rolex. That seems surprising now given Omega’s move more towards the fashion end of the market. There is a great interview at The Peak Magazine; with Peter Chow the recently retired veteran salesman at The Hour Glass in Singapore. The Hour Glass is a famous watch retailer that has attracted the world’s richest customers.

    “You could buy a manual mechanical watch with a fine Swiss movement for S$20 plus,” Mr Chong says. The well-known brands then were Titoni, Titus, Movado and Cyma. “Omega was the best, not Rolex.” Mr Chong quit his job in 1959 and with S$6000 from savings and loans, opened a shop in Bukit Panjang. But within three years, poor sales drove him out of business.

    Omega was the best was something I heard from my parents, though I had partly put this down to both of them having had Omegas – which they bought for each other when they got married. This piece of wisdom had been passed down to my Mum from my Grandad who owned neither brand. In fact I don’t think he owned any kind of watch at all.

    Northampton’s most famous son, author Alan Moore Interviewed by Greg Wilson and Kermit – real name Paul Leveridge from the Ruthless Rap Assassins and Black Grape. Interesting dissection of modern counterculture and the general sense of ennui.

    I am addicted to videos about mesmerising manufacturing processes and vinyl records. This video combines both of them. The hipster movement has done more than drive up the cost of avocados and gentrification. We’ve seen vinyl manufacturing plants revived and thrive. Over time the machinery has needed to be modernised, this has meant modern manufacturing techniques (like SCADA controllers) have been melted to post-war industrial technology. Anyway enough of my blathering check it out.

    My week was soundtracked by this epic mix of Herbie Hancock tracks.

  • LINE tries to crack US + more things

    LINE Tries to Crack US Messaging… With a Times Square Store for Plush Toys? – this isn’t about LINE trying to crack the US market its about reaching an international audience for Brown and Co. Think of LINE as a ‘Sanrio’ analogue with a technology company attached when it comes to markets like the US. LINE is unique in this regard, combining both media assets and technology and that why LINE tries to crack US isn’t as crazy  Think about the amount of Asian tourist footfall…

    China’s newest trend: mini karaoke booths at shopping malls | South China Morning Post – Li said that at traditional karaoke bars, users have to reserve rooms in advance and there were usually extra charges such as service charge and for beverages and fruit served. – interesting because it moves KTV into a more family orientated area with no room for the ‘added services’ including drink and company at the shadier end of the sector

    Ad Tech Firm Criteo to Launch Data Cooperative to Help Retailers Take On Amazon – WSJ – a combination of actors here. Criteo’s business is threatened by the all encompassing ad tech stacks of Google and Facebook – who between account for 85% of online advertising growth. The main insurgent online adverting provider is Amazon… E-tailers in many product categories are now dealing with Amazon as the number one product search engine and e-tailer. This won’t address the challenge of breaking consumer habit of ‘let’s hit Amazon and eBay first to see if I can get it’

    Under Armour’s sneaker business has cratered | Quartz – not terribly surprised – when you think about how their basketball business relied on Curry, their football boots have entered a hyper competitive market and the brands historic relationships with college sports

    WeChat Vs. LINE Battle Of the Merchadise Stores | China Channel – really interesting battle LINE sometimes looks as much like Sanrio as a technology firm, its character Brown is popular merchandise

    The UK home secretary is wrong: ‘real people’ need end-to-end encryption | TheNextWeb – probably won’t help digital start-ups either

    UK home secretary Amber Rudd says ‘real people’ don’t need end-to-end encryption | BusinessInsider – what would Amber Rudd know about ‘real’ people

    Shanghai to build ‘brand economy’ | Shanghai Daily – really interesting. In general China isn’t the most marketing orientated business culture so having them talk about brand rejuvenation and brand building is a step change. Shanghai makes the most sense as historically it was the commercial centre of China. In the longer term this is a big move against global brands currently there. There has already been a move towards local FMCG despite past security scares, this seems to consolidate that move further

    Fox Will Bring 6-Second Ads To TV During Teen Choice Awards | Media – AdAge – it will be interesting to see the efficacy of these ads as will have implications for online brand advertising moving forwards (paywall)

    Google’s Push for Dominance Brings Big Change to YouTube | Digital – AdAge – working on media partnerships (paywall)

    Tesla Model 3 Buzz Belies Tiny Electric Vehicle Market | CMO Strategy – AdAge – (paywall)

    Fendi taps Hong Kong millennial consumers by featuring Taeyang and Asian hip-hop acts | Style Magazine | South China Morning Post – interesting that Fendi is further blurring the lines between streetwear and luxury

    LVMH Tests the Notion That Brand Trumps Traffic in China – Bloomberg – going it alone in e-commerce in China rather than being on Jd.com or Alibaba

  • BBC Reith font, Johnston & San Francisco

    Whilst looking for the new BBC ‘Reith’ font – which they’ve done in-house to update Gills Sans and not pay licence fees, I came across this interesting specification on global web page design by the BBC.

    Mark Ovenden talks about the new font as part of a wider appreciation of Gill Sans and Johnston (the London Underground font) in a BBC 4 documentary. It was interesting to hear how Neville Brody used it in City Limits magazine and the challenges these fonts faced in the move to digital – first of all for graphic design and then for online consumption.

    Finally, from a font perspective, I found this video from Apple WWDC 2015 that Apple used to introduce its San Francisco family of typefaces as its system font (they also use it as their corporate font now). This was the first font designed in-house at Apple in 20 years. Apple keeps it tightly controlled and restricts access to it.

    I looked back on Apple’s website from 10 years ago following the launch of the iPhone I realised how fad driven web design could be.

    Apple's website circa 2007

    In particular notice the reflection was very now at the time. Javascript had taken off with web 2.0 and someone came up with a block of code that did reflections on images a la the image effect you can get in PowerPoint. This then drove a wider trend to do this in code or in InDesign. You can blame the font gradient on a similar ‘cool Javascript hack’ to design trend meme as well.

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