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Reading Time: 8 minutes Wonks clearly saw parallels. Hence the short form ‘Facebook pivots to WeChat’. The first thing I’d advise you to do is read Mark Zuckerberg’s notes on how he is planning to move Facebook as a business. There’s a link at the bottom of this post to it, I’ll still be here when you come back. […]
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Reading Time: 2 minutes Facebook eroding Wow. Facebook eroding much faster than anyone expected. Pivotal’s analysis of Nielsen data shows core app dropped 11% in time spent per person in November. Without Instagram/WhatsApp, a complete cliff dive in share of time. pic.twitter.com/tEd5UclZ3p — Jason Kint (@jason_kint) February 20, 2018 The tweet about Facebook eroding is part of a greater […]
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Reading Time: 3 minutes Facebook marketer tools – Digital media has been historically very focused on performance marketing tools. The new generation of Facebook marketer tools are an attempt to shake things up from a brand marketing perspective. A lot of inspirational work coming out of Brazil (non-olympic related). Don’t think of it as hyper-targeted advertising, think of it […]