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  • Cinema in China + more news

    Cinema in China

    China’s total number of cinema screens now exceeds the US | Marketing Interactive – why Hollywood makes odd casting and big spectacle films. That also doesn’t mean that Hollywood is making the same revenue per screen either. Anecdotally, I heard of cinemas in China, running a ticket up as a local film and then crossing the cinema screen number off and changing it for a Marvel film. The customer gets to see the film that they want and the revenue goes to the local film instead. Hollywood already has a very limited access to the Chinese cinema market. The Communist Party of China is looking to grow domestic soft power, that means further limiting Hollywood’s access to cinema in China

    Business

    Macron wants limits on Chinese investments, takeovers in Europe’s strategic industries – smart move, there is a strong case for a ‘China reciprocity law’ forcing technology transfer to the EU and restricting investment in strategic industries

    It’s business, and it’s personal: How Amazon Web Services decides to enforce non-compete contracts – GeekWire – sounds like most non-compete clauses

    China

    China’s Biggest Gaming ‘Whales’ Are Werewolves — The Information – I was introduced to Werewolf in the early noughties by some of my geekier friends

    Consumer behaviour

    Americans won’t wait more than four minutes for a slightly less disgusting hamburger | Quartz – which funnily enough was the time that the McDonald’s restaurant I worked in for six weeks at the start of my working career aimed to surpass

    Design

    Owl Labs Meeting Owl – cute product design for… – I am reminded of the wood cut faces on the beneath the facias of old Nokia 5110 handsets

    Design in the Era of the Algorithm | Big Medium

    Economics

    The Political Kindling of the Grenfell Fire – The Atlantic – Britain has slipped to sixth in the economic rankings. Yet either position, fifth or sixth, is misleading: Broadly speaking, Britain is an economically average country, with one exceptionally rich region—London, which is reportedly home to more multimillionaires and billionaires than any other city in the world, and serves as the country’s economic engine. Of the EU’s 15 strongest economies, none rely as heavily on one area as the U.K. does: London’s per capita GDP is almost two and a half times Britain’s national average. But London’s enviable self-confidence, its robust financial services sector, and glittering facade, obscure the devastating inequality that plagues the U.K. While the city is Britain’s lone representative among the 10 richest regions in northern Europe, the country also includes a stunning nine of northern Europe’s 10 poorest regions. – One paragraph deflation of British hubris that underpins the likes of the Leave campaign and a great argument for London becoming a city state.

    The Car Was Repossessed, but the Debt Remains – The New York Times – For low-income Americans, the fallout could, in some ways, be worse than the mortgage crisis. With mortgages, people could turn in the keys to their house and walk away. But with auto debt, there is increasingly no exit. Repossession, rather than being the end, is just the beginning. “Low-income earners are shackled to this debt,” said Shanna Tallarico, a consumer lawyer with the New York Legal Assistance Group

    Finance

    Investors step in to play risky role of lender | WSJ City – at what point does this become similar to China’s shadow banking practices?

    FMCG

    Unstoppable at home, Ramdev’s Patanjali gets a reality check in Nepal | Quartz – Ramdev’s products have given the likes of Unilever a scare in India, interesting to see his brand has limits

    Ideas

    Targeting and the F3EAD Process | Havok Journal – interesting perspective with key focus of reducing time to insight and action

    Japan

    WATANABE KATSUMI: “GANGS OF KABUKICHO” | #ASX – amazing portrait images

    Why is Japanese customer service so amazing? Because in Japan it’s one strike and you’re out | SoraNews24

    Luxury

    Brands are learning millennials’ language for luxury: “organic,” “sustainable,” “ethical” — Quartz – oh god sounds awful. More related posts here

    Cathay Pacific still ranks among top five airlines in the world, with other Hong Kong carriers also taking home accolades | South China Morning Post – despite all the problems

    Marketing

    Harbin beer and Starcom join hands to push China’s e-Sports | Marketing Interactive

    P&G Malaysia goes on LINE to grow online following | Marketing Interactive – probably very big in Thailand for this as well

    Media

    WPP folds Neo@Ogilvy into Mindshare | Campaign Asia – interesting move to bring all paid media inside GroupM

    Group M downgrades UK ad growth forecast in part due to brand safety fears | Campaign LiveAdvertisers are increasingly taking a more measured view toward digital as they grapple with developing data strategies; setting more coherent objectives; attribution considerations; increased brand safety and accountability expectations and the appreciating trade-off between risk, price and performance

    Security

    Tim Cook was right to fight the FBI | TheNextWeb

    Software

    Inside Microsoft’s Artificial Intelligence Comeback | WIRED – interesting article on two levels. Firstly, Microsoft’s approach and direction on AI, secondly the classic approach to storytelling from a PR perspective. Not surprisingly they are focused on Facebook and Google

    Minecraft’s New 4K Textures Don’t Even Look Like Minecraft | Extreme Tech

    Technology

    Apple Culture After Ten Years of iPhone – Monday Note – The First Trillion Dollars is Always the Hardest

    Robots are doing the work of $326,000-a-year Goldman Sachs employees – Axios

    Wireless

    Roam like at home? Not so fast – POLITICO – interesting exceptions

    Sunrise preps 2G switch-off | total telecom – interesting move by the Swiss carrier. Greater focus on in-building and long distance performance of LTE

  • Global activation, local amplification

    “Global activation local amplification” – four words that make a process sound easy.  Yet it is amazing how many established successful multi-nationals struggle with this process.

    I was talking to  friend the other week who talked about a project that they were asked to pitch for. A global multinational asked them to come and workshop the company’s digital global activation strategy for local teams – so that they could then work out how to localise it.

    The implication was that a global activation strategy had been decided upon that didn’t take into account who it could be scaled for markets with low budgets (small countries) or atypical digital usage.

    Global activation, local amplification

    I’ve used the words atypical here for good reason. These markets may not have gone through widespread desktop online usages. They may be transitioning between feature phones and SMS to low specification smartphones on lean data plans. However, in the likes of Kenya, their use of mobile payments with services like mPesa are far ahead of the west.

    You also can’t assume that usage is one phone, one person. In the likes of rural India the phone may be used by other family members with SIMs being the individual’s own.

    How much of their media consumption is side loaded on to mobile devices?

    A global activation approach requires extensive discussions with local company stakeholders BEFORE it’s sufficiently baked. I worked on web properties at Unilever and we thought about how could graphical assets be leveraged, a common social publishing platform (Percolate) and common measurement (Adobe Analytics) as a primary focus. We recognised that markets may want to build leaner, smaller websites or roll out changes when they had marketing budget.

    Bringing key stakeholders gives them ownership of the strategy, so they are much more likely to give a decent effort in local amplification. More related content here.

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  • Interface design

    Interface design

    This reflection on interface design has taken a while to write. When I started we were on the cusp of Apple’s Worldwide Developer Conference. If you’re interested in technology, but aren’t an Apple fan it still matters as it sets the agenda. Apple’s moves affect wearables, smartphones, tablets and OTT (over the top) TV services.
    The New York Times published an interesting article Apple Piles On the Apps, and Users Say, ‘Enough!’.
    Ignore the title of the article itself, which is a function of clickbait rather than content. Instead, it provides an good critique of interface design across platforms. It highlights:
    • The difficulty in finding and installing other apps inside Messages. Many users aren’t aware of the functionality. This is different to the ‘interface as oldster barrier’ that SnapChat had. DoorDash – a Deliveroo analogue dropped a support after a few months due to a lack of users. Apple took a second run at this with iOS 11 trying to improve discoverability
    • Apple 3D touch isn’t used to drive contextual features by app developers
    • The Apple Watch’s mix of crown, button and small touch screen made ‘lean in’ interactive apps hard. The Apple Watch interface isn’t learned by ‘playing’ in the same way that you can with a Mac or an iPhone. Apple’s forthcoming watchOS update looks to have Siri ‘guess’ what you want. It wants to provide contextual information to users (and reduce interactions)
    If you ignore 3D touch for a moment, these problems are cross platform in nature. (Some vendors like Huawei have attempted a similar 3D touch feature in their own apps. They did not try to get developer adoption.)
    Thinking about Messenger app developers struggle to integrate disparate features into the interface. The exceptions are:
    • LINE
    • WeChat – the take up of mini-apps in WeChat have been disappointing performers. Is this indicating a possible ceiling for functionality?
    Wearables as a category looks thin, with Apple being one of the largest players. Pebble got acquired by Fitbit. Jawbone seems to be a dead company walking. Their blog was last updated in October 2016, Twitter in February. It’s ironic: their original BlueTooth headset business would now be a great opportunity.
    I’ve tried Casio’s BlueTooth enabled G-Shock, four Nike Fuelbands and a Polar wearable. I am on my second Apple Watch and I still don’t know what the real compelling use case is for these devices.
    So how does this stuff come about? I think its down to the process of creation, which affects analysis and critical analysis of the product. Creation in this case is essentially throwing stuff up against the wall until it sticks and then the process becomes reductive. As a case in point, look how smartphones have evolved to the slab form factor. 
    Throwing stuff against the wall
    I’ve worked enough times on digital products to understand the functionality is king. It’s the single most important thing. I’ve worked on products that wonderful functions but:
    • Consumers didn’t know they had a need, its hard to get consumers to build new habits. Forming habits can be hard
    • They were a bitch to sign up with. Yahoo!’s sign-up process killed products. It’s a fact. We’d get consumers hyped up, we’d deliver them to the relevant page and they wouldn’t convert. I didn’t blame them, if I wasn’t an employee or digital marketer I’d have done the same
    That’s how products are now built. The focus is on speed of execution of the idea. It isn’t about thinking through the complete experience. Agile methodologies with their short sprints puts emphasis on function. Away from data to feed into big picture optimisation. A function focus means that you end up with ‘lean in’ interaction designs as default.
    There aren’t many organisations that get it right. I’d argue that the early Flickr team and Slack ‘got it’. Though there are common factors:
    • Both Flickr and Slack had common key team members
    • Both products fell out of failure. Flickr came out of tools for Game Neverending. Slack began as a tool in the development of Glitch
    Where are the ergonomists and futurists?
    There are people who can provide the rigorous critique.
     
    Back in the day organisations with large R&D functions like NASA and BT employed writers to envisage the future. Staring into the future became a career. People like Syd Mead provided a visual map of the future. Mead and others did a lot of work thinking about the context of technology to users. At the present time lots of criticism levelled at VR glasses is it being anti-social. This comes as no surprise to anyone who has read William Gibson’s Neuromancer. Social interaction is more likely to come glasses wearer to glasses wearer. It will happen in a virtual third space. Neal Stephenson explored this third space in Snow Crash. The Black Sun was a virtual night club.

    Bill Moggridge, designer of the GRiD Compass computer – the world’s first laptop thought a lot about ergonomics. The laptop had a 11 degree slope from pop-out leg to the keypad. This is something that your MacBook Pro or Surface doesn’t have. There is a lack of depth in technology design compared to what Moggridge had. He brought in psychologists and studied human computer interaction. He eventually co-founded IDEO.

    Whilst the elements that Moggridge looked at were well known the thinking doesn’t seep into product categories. We are very good at asking can a product be made. We are poor at asking what does the product really mean. Apple’s viewpoint on the tablet segment is a case in point.

    The vast majority of tablets are used for lean back media consumption from watching films and reading books to reviewing emails. It can work as a productivity device in specific circumstances with custom built apps – say field sales or replacing a pilot’s flight paperwork. The keyboard and power of modern Macs (and PCs) provide a better tool for content creators; whether its analysing a spreadsheet or writing this blog post. 

    Yet, since its launch by Steve Jobs, Apple has viewed the iPad as a new PC. The iPad Pro has been designed to try and catch up in features with the Mac. It is ironic that Microsoft has moved a slim ‘MacBook clamshell design’ analogue into its latest Surface range.  

    Shanzhai

    It is very different to the pragmatic design ethos of China’s ‘shanzhai‘ gadget markers who came up with both laughable and exceptionally smart solutions. Everything from the dual SIM phone to the phone / electric razor hybrid. Successes bloomed, educated a collective knowledge of makers and a manufacturing ecosystem of facilitators, while the oddities slipped into the night.

    The manufacturing ecosystem played a crucial role in upping smartphone quality. Metal phone enclosures started to trickle down to other manufacturers once Apple had grown the capability of CNC manufacturers with orders for thousands of machines in Foxconn factories. This also fed expertise in how to use these machines in mass manufacturing. Which shows how physical interface design can be influenced almost as fast as software interface design in terms of commercial rivals.

  • Tumblr + more news

    Tumblr

    ‘Nobody at Yahoo understood Tumblr’: Why Marissa Mayer’s big bet on Tumblr never panned out – this all sounded eerily familiar. I was at Yahoo! when it put together really interesting pieces of web 2.0 and social services. The piece on Tumblr was so reminiscent of Flickr, del.icio.us experience in many respects. Flickr was breaking even by the time it went to Yahoo!. Del.icio.us was a service that was run out of home server room in Joshua Schacter’s apartment that was really his coat cupboard. Like Tumblr, both had their finger on something. Yahoo! did early work on mobile; and the fumbled opportunity again looked like Tumblr. In all of these cases, the problem at Yahoo! seems to be process and senior management mindset rather than technology. Tumblr was just on a bigger scale in terms of cost; if not opportunity cost. – Despite Yahoo! growing through strategic acquisitions, it surfed a lot of waves a little too early; yet had a very late wave mentality (boring heavily from an analogy in Bob Cringely’s Accidental Empires). I hope that there is a better future for Tumblr. More related content here.

    Business

    Common Sense: Did the Jack Welch Model Sow Seeds of G.E.’s Decline? | New York Times – interesting read, I wonder whether this will discredit other parts of ‘Neutron’ Jack’s legacy

    How to prevent the UK’s self-destruction | HKEJ Insights – Jim O’Neill on the state of Britain

    In Pakistan, China presses built-in advantage for ‘Silk Road’ contracts – Reuters – China’s advantage isn’t IP, price or product but willingness to deploy cheap capital fast. Huawei isn’t bought because its better, but because its cheaper. A lot of the discount comes down to negative interest vendor loans provided by Chinese state banks to mobile networks rolling out Huawei equipment and services

    FMCG

    Nestle mulling sale of its nearly US$1 bn confectionary business in the US | SCMP – really interesting move that shows Nestle following a trend that PepsiCo tried to go down a number of years ago

    Aldi fires $3.4 billion shot in US supermarket wars | RTE – really interesting move with huge potential impact for FMCG brands

    Gadget

    Tech Fix: New iPad Pro Inches Toward Replacing PC, but Falls Short | New York Times – I still think of the iPad as predominantly a content consumption device. Whilst it can be great with apps for specific work, it isn’t a general purpose device like a Mac

    Luxury

    Women have no idea what to wear to work today — Quartz – ironically they are too illiberal for men’s clothing

    Media

    Dentsu Aegis Second Big Shop To Downgrade 2017 Ad Expansion | Mediapost

    Security

    Busting Thieves One Dyetonator At A Time | ogilvy.com

    London Bridge attack: how a crippling shortage of analysts let the London attackers through | UK news | The Guardian

    US intelligence agencies are beginning to build AI spies | Quartz – not surprising they would want to hand off first line analysis on data to machines. Machine learning works really well on things like counting the number of cats in a photo, so it would work really well for agencies like the NRA – national reconnaissance office

    Software

    The blockchain paradox: Why distributed ledger technologies may do little to transform the economy — Oxford Internet Institute

    WWDC 2017 — Some Thoughts – Learning By Shipping – interesting analysis – Steven Sinofsky was a senior executive at Microsoft

    Telecoms

    Nokia Touts NPU for Internet’s Next Chapter | EE Times

    Web of no web

    Indoor GPS could stop us getting lost – and make us spend more money | CityMetric – indoor navigation still feels clunky

    Wireless

    7 of the top 10 smartphone suppliers headquartered in China | Electroniq

    Q&A with Connie Chan | Techinasia – Connie works at A16z and really gets the Chinese eco-system better than anyone else on Sandhill Road

  • Louis Vuitton personalisation + more things

    Louis Vuitton Personalisation

    Louis Vuitton personalisation feature is really interesting. It brings NikeID magic to their retail experience. Customisation makes even more sense in a luxury context like the Louis Vuitton personalisation feature. I think that it will also impact secondhand sales – flair is much more of a personal decision, which will impact secondhand sales.

    If the Louis Vuitton personalisation could be done as an after-market, then that gives Louis Vuitton additional incremental retail revenue.

    Digital catnip

    Scott Galloway manages to get his academic colleague Adam Alter to highlight some of the techniques used to make apps as digital catnip. B.J. Fogg pretty much wrote the book on captology literally: Persuasive Technology: Using Computers to Change What We Think and Do.

    Nir Eyal took Fogg’s work and simplified it even further in his book Hooked. Adam Alter and Scott Galloway provide a good primer to the principles involved and the likely outcomes.

    Jennifer Cardini

    The soundtrack of my week has been this mix by Jennifer Cardini of Correspondent Records. Cardini has a background in DJing, music and sound design which explains some of the atmospheres.

    Instagram lead generation

    This is probably old news, but it was the first time that I noticed it in my feed. Instagram has an email collection facility that reminded me of Twitter cards. Its a great idea that can help tie Instagram engagement closer to e-commerce sales

    Untitled

    Flickr search

    Flickr has been tweaking its design and has improved its search. These changes have largely happened under the radar. In my experience, the biggest move was that the ‘camera roll’ has been depreciated in menu positions so that you no longer click on it by accident. It’s good to see the continual improvements in a time of substantial change at Yahoo! / Oath or whatever Verizon calls it. Flickr talked about the changes it made to the user’s profile page on its blog.

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