Bloglines RIP to a well loved friend. On September 10, 2010 Ask announced that it was closing down Bloglines on October 1. On September 11, I removed my ‘subscribe to Bloglines‘ bookmarklet from the toolbar of my Firefox browser and closed my account for the last time after about six years of use – it had been a part of my daily routine and it feels really strange not logging in.
Today is Bloglines last day – and the farewell is a bit emotional. Bloglines was part of my work flow. It allowed me to stay up to date with the latest news and developments. Bloglines also worked well on my mobile devices, allowing me to dip in and out of the latest news. It wasn’t part of It made me smarter.
Instead I am now logging on to Fastladder. Fastladder is an English language version of a Japanese RSS aggregator Livedoor Reader. It’s mobile experience isn’t as good as Bloglines, but I found that I have started using my laptop on a 3G dongle and my mobile less since I moved to the iPhone from a Nokia E90. I considered, trialed and rejected Google Reader for a number of reasons.
I go to China a fair bit and Google Reader is blocked
Google Reader has some user experience issues, in particular the subscription process for a new feed it clunky compared to Fastladder or Bloglines. It is surprisingly un-Googly, Google is obsessed with imbuing products with social and has forgotten about the user experience
I think that its bad to have all your eggs in one basket. What if Google decided that Google Reader just wasn’t a big enough business for them, as they have done with other services?
My friend David asked me what I thought of the BlackBerry Playbook. I wanted to give my ideas time to percolate before jotting them down:
Sack the marketers – what does ‘professional-grade’ mean in with regards to a BlackBerry Playbook tablet? It’s the kind of weak nebulous marketing speak like ‘leading’, ‘best-of-breed’ and ‘solutions provider’. I thought that we’d left all that back in the 20th century? Obviously the memo got dropped somewhere outside Waterloo, Ontario. Whilst we are on about flaunting its professional-grade awesomeness, why was there no idea of what the BlackBerry Playbook battery life would be? There wasn’t even the usual over-optimistic numbers that manufacturers try and spin – this looks shady
The name – I know that business people like to use sporting analogies to try and imbue themselves with the kind of sporting prowess they have in fact lost as a desk jockey more used to putting away expense-paid lunches than points on the scoreboard; but BlackBerry PlayBook smacks more of of a kindergarden or Friday Night Lights, lineament, jock straps and sweaty changing rooms than the board room
Sack the industrial designer – Whilst Darth Vader black may be hip in the losers end of the college dorm, maglite black might be hip for the career shopping mall security guard or 80s black may be an ironic design nod to black ash flat pack furniture; the packaging of the BlackBerry PlayBook didn’t impress me at all. Colour ironically could have been a great way to differentiate the design from the Apple iPad. How about differentiation through the tactile experience of the device? It would be nice to have a tablet that didn’t feel as slippery as a bar of soap in the shower
Memories of the Palm Foleo – One of the most interesting aspects of the BlackBerry PlayBook was the tethering relationship with its older BlackBerry messaging device siblings. There seems to be a degree of integration BlackBerry applications as well, this reminded me of the Palm Foleo project that Ed Corrigan killed off some three years ago. I will be curious to know whether RIM would also allow carriers to pair the device with a 4G modem like Sprint have done for the iPad in the US, or if the PlayBook is a giant BlackBerry messaging device accessory? This subtle differentiation is key as on its own, positioning-wise, the PlayBook reminds me of a slightly larger version of Nokia’s N900 but with no keyboard or mobile connectivity – its a clumsy communicator device
Finally an upgrade for my 3Com Audrey – back in 2000, I worked agencyside on the Palm account and some of my colleagues were working on 3Com. I was bricking myself because 3Com had their smarts together and partnered with a software company called QNX to create a hot new internet device. In comparison, Palm had some products that were ok electronic address books and a technology roadmap that you could have flossed your teeth with. Fortunately the 3Com industrial design team went for a kitchen appliance versus the Jetsons look and the 3Com Audrey became probably the most under-appreciated device in tech history. Move forward ten years and RIM has managed to capture the software goodness of QNX (with a polished front end) into a mobile device at last. Whilst the industrial design sucks, the underpinnings of QNX’ real-time OS is a geek wonder to behold. More gadget related content here.
For Arms Sales Suspect, Secrets Are Bargaining Chips – NYTimes.com – continuing story of Viktor Bout. Viktor Bout was a Russian arms dealer. Viktor Bout graduated from the Military Institute of Foreign Languages in the Soviet Union. Viktor Bout first appeared in Angola supporting Soviet proxy the MPLA. After the dissolution of the Soviet Union Viktor Bout set up an air freight business based in Angola. As well as legitimate cargo Viktor Bout built up a reputation breaking UN arms embargoes across sub Saharan Africa, the Middle East and the former Yugoslavia.
Tokyo Girls Collection 2010 A/W – JAPAN Style – Japan Style reports on the autumn | winter show of the Tokyo Girls Collection. Over 30,000 women in a stadium where models (just like them) show wares that they can order using their mobile phone in real-time. Those that can’t make it, watch the show online and can order via the website. . A bit of entertainment and show business is thrown in as well. It cirumvents the complex retail distribution channels that are prevalent in Japan. TGC will be run in Beijing next year as well. Here is a post that I wrote in more depth about the TGC phenomenon and two moreposts about brand extensions to the TGC formula
Online
Yahoo Revamps Mail Service – WSJ.com – just waiting for when Carol Bartz comes out and says that Yahoo! was never an email company… What has surprised me on this was that Yahoo! has been steadlly been losing share to Google. Yahoo! slew the 1GB mail box size issue years ago with some fancy work which meant consumers got unlimited storage but had to load up through normal use rather than dumping stuff in. The Oddpost derived interface is up to scratch as well. So this seems to be more about the perception of the Yahoo! domain and associated services?
Retailing
Evolving convenience stores | The Japan Times Online – I couldn’t imagine APAC without 7-Eleven and Lawson yet they have only been in Asia for just over 25 years and come to be a key player. Yah! for slush puppies
Weekend Essay by Jonah Lehrer: How Power Affects Us – WSJ.com – “… the paradox of power. The very traits that helped leaders accumulate control in the first place all but disappear once they rise to power. Instead of being polite, honest and outgoing, they become impulsive, reckless and rude. In some cases, these new habits can help a leader be more decisive and single-minded, or more likely to make choices that will be profitable regardless of their popularity. One recent study found that overconfident CEOs were more likely to pursue innovation and take their companies in new technological directions. Unchecked, however, these instincts can lead to a big fall.” – in this reading essay about power, I was reminded about Roman history and the role of Auriga. The Auriga was a slave who drove the two horse chariots and stood behind Ceasar holding his laurel crown above his head during triumphal parades called ‘Roman Triumphs’. The Roman Triumphs celebrated and sanctified Roman victories and were demonstrations of power. But the Auriga would be continually whispering in the leaders ear ‘momento more’ remember you are mortal. Where are the Aurigas for our leaders across the seats of power in the government, business and the media?
The Web’s New Gold Mine: Your Secrets – WSJ.com – I have said for a while, but I think society needs to work out what is acceptable practice online from both individuals and corporates. Stories like this whilst nothing new in terms of content make me feel that that reckoning is coming closer
Nokia Declines to Go All In on Chips – Bits Blog – NYTimes.com – interesting misunderstanding about Apple’s approach on silicon. I don’t disagree with Tirri’s point on the pendulum between specialist and general purpose silicon. Where I disagree is in terms of it all being about power, rather than space and power consumption. Apple optimises existing chip designs rather doing its own
The new Chevrolet Corvette marketing campaign has had a lot of positive vibes out in adland so I thought I would share it with you along with some thoughts.
The video
The idea
The two-and-a-half minute video is designed to promote a Corvette experience: for an extra 5,800 USD you can help build the power-plant which is fitted into your new Corvette.
Here is in Europe a number of sports car companies used to allow to to visit the factory (it was part of the experience of buying a TVR for instance) and in the case of continental companies drive it back home. This way you could see the craftsmanship that went into your vehicle and meet some of the people responsible for it. In the same way that the lord of the manor may meet some of the landscape gardeners who were remodeling the maze or the alpine rockery.
Being able to participate in building the engine, struck me as something different. If you think about the ‘golden days of the 1960s and 70s’ real men were renaissance creatures regardless of their profession they could also throw themselves into DIY and major mechanical work on the car. It was supposed to be a major bonding opportunity between father and son, working on the car together like Yoda and Luke Skywalker.
My Dad has a garage full of tools that he accumulated over time, some of them handed on to him by friends or given to keep at the end of a job. I used to help him working on our car, though not much of it made sense to me. I haven’t inherited his practical gene, but it did give me a good worth ethic.
It was also a time of family breakdown as divorce and womens long-deserved independence finally came into its own.
It used to be that clocks and sewing machines were the only non-user serviceable items on a household; but as time moved on globalisation and technology meant that cars like most household appliances and consumer electronics needed an expert. Not just the handyman with a garage and a service pit around the corner, but the correct software to understand the different diagnostic outputs on the car.
Manufacturers have taken advantage of this development to shore up their total lifetime revenue funneling these customers into dealer service centres, requiring special fitting tools and clamping down on third-party parts in a similar way to HP’s chipped toner and inkjet cartridges.
Instead real men are now likely to be slightly buffoon-ish a la Jeremy Clarkson, Richard Hammond and James May in Top Gear.
So is the building the engine experience less about demonstrating the handmade craftsmanship of your sports car and more about selling you the mythical father-son bonding experience that the car’s owner may not have had as a child?
The soundtrack
So I was thinking about this Corvette ‘auto-worker as father-figure’ concept when I thought about the soundtrack to the video. According the video titling the Corvette is all about the roar, yet there is no engine noises in the soundtrack at all. Don’t get me wrong I quite like the soundtrack, it’s the kind of sound you’d expect if the Chemical Brothers drafted in Keith LeBlanc, Skip McDonald and Doug Wimbish from Tack>>Head as collaborators to come up with an appropriate soundtrack. It would fit right in with the first Matrix film soundtrack – again planting this very firmly in generation-x territory.
But there is no engine noise, making the statement that its the roar seem dubious. Have a look at the Audi R8 microsite whilst it has brooding electronica pretending to be a Wagnerian mood music, the engine noise does feature in the video clips as you explore the site. The new Lexus LFA website makes no bones about the cars sound even allowing you to download it as a ring-tone (though I imagine that it would grate on the nerves after a bit).
So I don’t think that its about the Corvette ‘roar’ at all, instead I think its about a mythical father-figure | son experience – a blue-collar bromance: it is the Brokeback Mountain of car adverts.
It’s a smart offering and campaign which I imagine was probably based on some sort of clever consumer insights programme. And it breaks away from the usual ‘our car is an incrementally better phallic compensator than X, Y or Z’ personified by recent Nissan Z-series marketing efforts. More marketing related content can be found here.
