Search results for: “apple”
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Omakase and luxury futures
Omakase and luxury seem made for each other. Think about the core elements of omakase: As a trend omakase has expanded geographically with Japanese cuisine. But it has also expanded in terms of categories covered. Koreans have taken omakase and pushed it into other areas: So how can omakase and luxury come together in the…
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Very Ralph and other things
Very Ralph Very Ralph is a documentary that celebrates the career of Ralph Lauren. What’s interesting is Lauren’s lack of expertise in fashion and design. Instead Very Ralph captures Lauren’s childhood ability as a stylist and art director to eventually create a Ralph Lauren world. Very Ralph became a descriptor of a style and a…
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Campaign a-list questions
Campaign recently published their a-list questions, go and check them out. Campaign is the default trade journal of the advertising industry, though you would be surprised how many agencies don’t have a subscription. I featured in a number these kind of features earlier in my career in Campaign sister publications and rivals. I was often…
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Trends and fads
Why trends and fads? Why trends and fads came about as a post, was that I was scrolling on my LinkedIn notifications on a Saturday (I know, I know I should keep my life free of this crap on the weekends.) Creative Review were talking about how trend forecasting had become rusty, but that got…
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AI two-step
The phrase AI two-step is something I first heard from my friend Antony Mayfield. He used it to talk about how companies were adopting the latest developments in AI for business processes. And then reduce headcount to reflect the newly AI derived tasks instead. The AI two-step isn’t necessarily a new concept, companies like Pegasystems…
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CMOs
Premature obituaries of CMOs Almost 11 years ago business academic Dominique Turpin wrote an article describing CMOs as ‘dead’. Turpin worked at the IMD business school in Switzerland and the article was a classic bid for thought leadership. It’s just the kind of thumb-stopping headline that drives readership of LinkedIn content where it was published.…
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Six hundred pairs + more stuff
Six hundred pairs of Nikes in a custom-built house The six hundred pairs of Nikes are owned by a Japanese lady who now is head of marketing for Ugg in Japan. Previously she’d spent over 20 years in sales and marketing for Nike. Her house was designed around her shoe collection and the double height…
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Y2K
Early last year, fashion started to pillage the late 1990s and early 2000s for fashion inspiration, which became a Y2K trend on social platforms and in the fashion media. But this divorced Y2K from its original meaning. Y2K was technologist short hand for a calendar problem in a lot of legacy systems that were designed…