Ged Carroll

Search results for: “middle class”

  • North Face + more things

    From Supreme to Gucci: How North Face uses big-name collaborations to drive ‘brand heat’ – Glossy – Tim Hamilton, North Face’s head of global creative, said it typically does two collaborations per year, at most. In addition to its upcoming collab with Gucci, North Face has an ongoing collab with Supreme that started in 2015.…

  • Things that caught my eye this week

    Indonesia is a fascinating place in and of itself and comes up with all kinds of cultural nuggets. The latest one that I came across was the Vespa Extreme moped sub-culture. Vespa scooters are plentiful in Indonesia, as is the desire to invent. Car tuning culture is big amongst the middle class. But for those…

  • What is truly Scandinavian & things that caught my eye this week

    SAS – What is truly Scandinavian? Nothing. This was an ad done by &Co of Denmark. It’s an ad that was meant to challenge the audience and promote the benefit of travel. But I felt it got its tone wrong. What is truly Scandinavian reactions What is truly Scandinavian got backlash online. As it went…

  • GOOP + more things

    The power of niche | Campaign magazine – Dave Trott on GOOP – The New York Times said: “The weirder GOOP went, the more its readers rejoiced. Every time there was a negative story about her or her company all it did was bring more people to the site.” Paltrow told a class of Harvard…

  • Brand winter & how to cope

    I started thinking about ‘brand winter’ when I read about TBWA Hong Kong and their ‘Brave Bear Pack’ offering. Campaign Asia describes as a new product focusing on growth hacking and cost efficient tools for surviving the financial winter brought on by Hong Kong’s anti-ELAB protests. I thought financial winter was an interesting metaphor to use…

  • Matured digital strategy + more

    Mediatel: Newsline: Vodafone’s ‘matured’ digital strategy reappraises adspend – “Many advertisers, including Vodafone, have come to realise that a lot of the social platforms are high frequency but very, very low attention,” she said. “When you are launching a new brand or proposition you can’t communicate it in one and half seconds.” – stating the…

  • Bumper issue of stuff from the web

    This is a bumper issue of my regular(ish) posts of interesting stuff around the web Apple’s Cook meets China regulator after pulling Hong Kong app – Reuters – Quisling Tim Cook takes more orders from China Daring Fireball: Apple Removes HKmap.live From App Store – I still haven’t seen which local laws it violates, other…

  • Things that made my day this week

    Mastertape volume six by The Reflex was on heavy rotation for me over the past few weeks. Mastertape volume six is up to The Reflex’s usual high quality. Valerie Plume’s ‘Undercover’ ad makes use of her CIA heritage in a political ad that breaks new ground. It feels like a high quality television trailer. Plume’s…

  • China set traps for attacks + more

    China Set Traps To Capture Dangerous NSA Cyberattack Weapons: New Report – the implications of China set traps for attacks and repurposing the NSA’s expensive code has seriously difficult optics. Leaked NSA tools have already been used by cybercriminals, it is likely the China set traps may faciliate it. More security related content here. The…