Search results for: “flickr”
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MCN
MCN stands for multi-channel network, these are companies, often based in the likes of China and Japan who actively develop popular influencer channels. They work with influencers to help them improve the quality of their content and then build their audience. In return the MCN gets a cut of the revenue from the influencers channel.…
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Dimensions of luxury
Dimensions of luxury as a post came together thinking about fictional influence account Gstaad Guy, Horizon Catalyst’s New Codes of Luxury report and Sense Worldwide’s Future of Luxury report. Dimensions of luxury breaks down into three areas which Catalyst calls: Nowadays, most luxury brands won’t fit neatly into these classifications. For instance the Swiss watch…
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Beauty masks + more things
Beauty masks Beauty masks have been mainstreamed by the mainstreaming of Asian beauty culture norms. There isn’t the faff of having to make something up or smear something on. Instead, pop the mask on, leave it on for a specified time (usually 15 minutes) and peel off. If Switzerland is the home of fine watchmaking…
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Clustomers
Intuit Mailchimp are brave in terms of the the approach that they take to their marketing and Clustomers is a prime example of this. Clustomers is a great campaign that builds on the frustrations that marketers face about segmentation and personalisation of communications. It is fantastically single-minded in its execution, which is what you want…
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A Diamond is Forever + more things
A Diamond is Forever DeBeers have resurrected their tagline A Diamond is Forever. What’s interesting is that DeBeers is focusing the campaign only in China and the United States. Whilst the heritage of A Diamond is Forever may resonate with the American audience. I am less sure about how it might resonate for Chinese consumers.…
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Technopolarity
Ian Bremmer at the Eurasia Group has been talking about Technopolarity throughout 2022 and has amped up the discussion in recent months. Bremmer’s hypothesis is that big technology companies and their leaders will create power structures that will challenge the powers of governments. I was reminded of the different ‘country franchises’ that populated the future…
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Climate despair
I started thinking about climate despair last month as I was researching my post on psychotherapy + culture. Depth of climate despair The driver was a research report that appeared in The Lancet in December 2021. Researchers surveyed 10,000 respondents aged between 16 – 25, in ten countries across the Asia Pacific region, North and…
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Tampopo
I first got to see Tampopo at the 051 Cinema in Liverpool. It was a comedy, it had new wave vibes and I knew I could watch it several more times without getting bored. When I went to college a lecturer screened clips of it to emphasise the importance of observation as a market research…