Marketing thought on a Monday

More advice from a postcard set by Mullen Lowe. Spare some money to experiment with.

Good advice for marketers

It’s great advice, but really hard to live by as a client. You put this into a budget, but it often gets clipped by management over time. Or your experiment will fall foul of zero-based budgeting.

Links of the day | 在网上找到

How Google reinvented security and eliminated the need for firewalls | Network World – interesting read (reg wall)

Rubicon Project’s Barrett: Tackle Transparency Or Ad Tech Could Face Regulation 05/18/2017 – stating the obvious, but interesting that this came out the same time that they are countersuing The Guardian

Theresa May to create new internet that would be controlled and regulated by government | The Independent – Facebook and Google should just block the UK and see how that goes down, otherwise the precedent it offers internationally is quite worrisome for them

Starbucks is testing out ice cubes made of coffee | Quartz – makes total sense

Telegram now lets users buy things from chatbots in its messaging app | TechCrunch – very WeChat-esque

Spotify’s Loss Widens Despite Big Jump in Revenue — The Information – investor sentiment seems to be more about hope rather than reality

Huawei Loses Ex-Apple Designer Hired to Revamp Smartphone Software — The Information – usual aspects of challenge: distance from headquarters, Chinese language skills, desire for a big step change are all barriers

Introducing Similarity Search at Flickr | Yahoo Research – really cool image search

What’s Happening with Me – Biz Stone – Medium – Biz Stone heads back to Twitter

“MP3 is dead” missed the real, much better story – Marco.org

Five for Friday | 五日(星期五)

Things that made my day this week:

The spectacular world of Irish Traveller graves captured in photographs on Instagram

Yahoo!’s TechPulse event released these interview vignettes with Jerry Yang and David Filo. It also marks the end of an era in Silicon Valley history.





The Manhattan printed telephone directory was updated on a daily basis in the 1940s

Rolex put together this video to highlight their silicon spring (that won’t be affected by magnetism).

According to Nikkei TechOn Sony looks as if it will be releasing the Xperia Touch. It marries a short throw projector image with Kinect like touch sensing, turning any flat surface into a user interaction.

It’s clever, but it won’t be cheap, mainly due to the short throw projector sales it could cannibalise.

The foibles of poor ad placement

The display advertising market has moved on from where it was 20 years ago in terms of poor ad placement. Conference speakers and trainers still trot out the same story about knives and suitcase sets advertised next to to the story of a murder. The murderer had apparently stabbed their victim with a knife and put the body in a suitcase for disposal.

poor ad placement

However you still get less extreme examples of unfortunate ad placement like this one from Under Armour.

Links of the day | 在网上找到

China Hit Hard by Hacking Attack as Asia Assesses Damage | New York Times – not terribly surprised by this

Are Brand Blogs Worth the Effort? | The Daily | L2 – I am surprised at the findings especially in terms of best practices not being adhered to

The Threat | Edge.org – interesting perspective on computer security research over time

Marketing thought on a Monday

I work in an agency whose mandate is digital transformation and innovation, but it’s important to bear in mind the context

Advice for marketers, part of a postcard set that Mullen Lowe Group did

Focusing on the human truth, focuses on the use case and receptivity of the product.

Links of the day | 在网上找到

EU could legislate to make it easier to move data between cloud providers – this makes things interesting

Microsoft Is Surprisingly Comfy With Its New Place In A Mobile, Apple, And Android World | Fast Company – interesting move

We Are Social’s Monday Mashup #351 – We Are Social UK – interesting ARPU numbers for Facebook

Mac Pro: Failure and Future – Monday Note – interesting breakdown of Microsoft Surface numbers

50 Years Of Colin Curtis – The UK’s Mancuso? – great piece by Greg Wilson

The Dangerous Mission To Undermine North Korea With Flash Drives | Fast Company – interesting, if optimistic article

Liberty Global Sees European Operating Income Down 18% in Q1 | Variety – yet another reason why Vodafone was right not to do a deal with them

How Deadheads Sped Ahead – WSJ – really interesting read by Andy Kessler that hits on a number of factors. How their show on May 8, 1977 at Cornell University was their best concert. How the Grateful Dead developed a new music model and the sharing economy, when bootlegging is still frowned upon by the rest of the industry. How countercultural Dead heads became the establishment (Steve Jobs, Larry Page, Bill Clinton, Tony Blair and Steve Bannon). (paywall)

How To Catch Lightning In A Bottle – Wieden+Kennedy – Medium – I think part of the battle here is performance versus brand advertising

NTT Docomo Develops Flying Spherical Display Using Drone – Nikkei Technology Online – proper Blade Runner type feel to this technology – love it

How A Small Group Of Pro-Corbyn Websites Built Enormous Audiences On Facebook – alt left UK media – what’s to stop them having the effect of the US alt right? Interesting read

★ Apple’s China Problem: WeChat | Daring Fireball – ‘no easy fix’

Digital Advertising Takes a Hit – MIT Technology Review – a good read

Analyst Predicts Dish, T-Mobile & Amazon Super Union | DSLReports, ISP Information – not sure why?

Oculus Story Studio: Facebook Is Closing Its VR Storytelling Unit | Variety – its hard but not in the technical way that Facebook is used to dealing with

How Cloudflare Helps Serve Up Hate on the Web – ProPublicacomplaints filed against the site go to Cloudflare, and Cloudflare then sends me an email telling me someone said I was doing something bad and that it is my responsibility to figure out if I am doing that. – Is it just me finding anonymous complaints would also be worrying?

Things that made my day this week

Here are the things that stood out for me this week:

Whosampled.com’s crowdsourced ‘trainspotters’ across the music presenting a history of sampling

I get that Brexit is about identity politics rather than about economics but the impact of supply chains is something that still hasn’t registered. Falling out of the customs union will challenge assumptions consumers have made on British brands. This segment from Newsnight simplifies it for the average member of the public – I’d argue it was the wrong programme to run it on due to its relative lack of reach.

The Exclusive North American Premiere of the BMW i8 MemphisStyle at Frieze Art Fair New York. BMW presents two Art and Design Talks in partnership with SoHo House. – BMW’s art car project has been running for decades, the i8 pattern – brings you back to the 1980s when Memphis was at its height. The i8 itself harks back to the iconic M1.

BMW i8 Memphis style

This Polish dub influenced drum and bass track was on repeat with the iPod.

Alex Turnbull (@alexturnbull23) • first international Stussy Tribe meet-up – back in the pre-internet history of 1987 you had the first meet up of Stussy’s collection of friends and tastemakers on Southbank in London. Back then is was a haven for skateboard culture. If you’re a Londoner and you participate in Charlie Dark’s ‘Run Dem’ club the inspiration was right here. Fashion, luxury and drinks brands have tried to repeat this – usually without the authenticity.

Advice to live by

Having been a client and an agency bod this advice from a postcard set by Mullen Lowe is advice to live by

Advice for marketers, part of a postcard set that Mullen Lowe Group did

I won’t pretend that herding all this opinions is easy – it isn’t.

Links of the day | 在网上找到

Digital Economy Act: Illegal Kodi streams could now land users in prison for 10 years | The Independent – people could now face ten-year prison sentences for illegally streaming copyrighted content. Not exactly proportionate

Jam The Russians: Army Electronic Warfare Kit Comes To Europe « Breaking Defense

IBM Accidentally Shipped Malware to its Business Customers – ExtremeTech – face palm

Forrester Sees Advertiser Revolt as Beginning of the End | Digital – AdAge – interesting analysis, even if I don’t entirely agree with the outcomes

Major apps abandoning Apple Watch, including Google Maps, Amazon & eBay [u] – adds weight to the problem of use cases for wearables

How was #JunckerDinner broke for a UK audience:

Social media firms must face heavy fines over extremist content – MPs | Media | The Guardian – expect mass censorship soon

Facebook ads targeting Australian teenagers: Predatory advertising sparks outrage | news.com.au – not that surprising or horrifying to me. Brands tend to look for emotional voids

One of Macau’s biggest casinos is expanding into West Africa | Quartz

Five for Friday | 五日(星期五)

Things that made my day this week

Spanish luxury brand Loewe rolled out its collaboration with Ibiza boutique Paula’s. It reflects a move of Ibiza away from sweaty EDM fans to a more elite stylish visitor more used to Pykes and Hunters. In many respects taking Ibiza back to where it was before football casuals and clubland discovered the white isle in the mid-1980s.

Meet Generation Z in our latest film | JWT Intelligence – downloadable and handy for provoking thoughts on planning.

Venture capitalist Fred Wilson speaking at MIT Sloan School of Management.

The Lowly Folding Chair, Reimagined With Algorithms | WIRED – classical material and computer aided design came up with something special.

UNISON campaigns to get voters on board with more of a focus on public services as the UK election got under way seems to have failed completely. This disturbing video was made with Claire Sweeney – which breaks the uncomfortable ground between daytime TV programming and satire.

Bill Gates on Richard Feynman

Two and half minute video on Richard Feynman by Bill Gates – worth the time.

Links of the day | 在网上找到

Information operations and Facebook – Facebook research paper (PDF)

Just delete the internet – pr0n-blocking legislation receives Royal Assent • The Register – its unworkable and the precedent of widespread censorship is exceptionally worrying – at what point do you say there is a balance between individual freedom and protection from ‘organised crime’ paedophiles or children seeing something they shouldn’t (pick any two for a typical politician’s justification)

Protecting IP from bloggers and tweeters | Raconteur – hashtag trademarks

Rave Happily Ever After at Disneyland Paris’s New EDM Festival – Thump – never thought I would see the day. It’s a great fit, but Disney are tough conservative brand guardians

Tizen Developer Conference 2017 Set to Inspire IoT Innovation | Samsung – interesting that they think it’s lightweight enough to pitch at IoT. They’ll need to beef up the security, it does seem more promising than Android if smartwatches are anything to go by in terms of squeezing performance out of hardware whilst conserving battery life

Five for Friday | 五日(星期五)

Things that made my day this week:

A Japanese TV vignette from 1997 featuring the dons of Japanese streetwear Jun Watanabe and Nigo.

A classic example of progress not being better. Tobias Van Schneider revisited Dieter Rams ten principles of good design and bastardise it with current digital design practices

A half hour edit of George Michael’s Fast Love. It reminded me of the way DJs and producers used to make extended edits of disco records to keep the dance floors moving. That was the origin of the 12″ single. It’s truly epic check it out

Louis Vuitton have been on fire recently. Their Master collaboration with Jeff Koons pokes fun at classic art. And then there is the collab collection with Hiroshi Fujiwara’s Fragment Design

Really nice piece of augmented reality marketing with a virtual cosmetics app to sell make-up