ICYMI | 万一你错过了| 당신이 그것을 놓친 경우

Introducing the WhatsApp Business App | WhatsApp blog – a free-to-download Android app for small businesses. Our new app will make it easier for companies to connect with customers, and more convenient for our 1.3 billion users to chat with businesses that matter to them. Here’s how:
Business Profiles: Help customers with useful information such as a business description, email or store addresses, and website.
Messaging Tools: Save time with smart messaging tools — quick replies that provide fast answers to frequently asked questions, greeting messages that introduce customers to your business, and away messages that let them know you’re busy.
Messaging Statistics: Review simple metrics like the number of messages read to see what’s working.
WhatsApp Web: Send and receive messages with WhatsApp Business on your desktop.
Account Type: People will know that they’re talking to a business because you will be listed as a Business Account. Over time, some businesses will have Confirmed Accounts once it’s been confirmed that the account phone number matches the business phone number. Free to download on Google Play in Indonesia, Italy, Mexico, the U.K. and the U.S – surprised that Hong Kong didn’t make this list

Mark Ritson: The Diet Coke relaunch shows its marketers have lost the plot – Marketing Week – a few things I don’t get. Moving away from the one Coke brand architecture. Are they trying to position diet coke against Red Bull? (Thinking about the can size). Or is there some shopper marketing related insight at play that says they need to maximise choice in a given shelf space? Decidedly odd, I would have expected this lot of ‘product’ innovation more in a market like Japan where you see constant consumer demand for the new new thing. Don’t even get me started on the ad creative…

Apple plans to add $350B to the US economy — but that may not be as heroic as it sounds – interesting analysis to show that this is as much about PR as anything else. Aside from the tax deal why is this release being put out now?

Instagram test two new features in Europe, and one of them will make it more difficult to snoop | JOE.ie – interesting for brands to track dark social syndication and regramming

Silicon Valley Spotlight | Indeed blog – interesting data about slowing market for talent in tech companies

App that pays YOU based on your step count overtakes WhatsApp to become most popular in App Store – Mirror Online – where’s the business model?

Should the Tech Giants Be Broken Up? | WSJ City  – Apple and Microsoft supply 95% of desktop operating systems – but this point hides the huge disparity in market size and power between Microsoft and Apple still in the PC market

Cathay Pacific Airways lags behind peers in fuel efficiency while Qantas is worst polluter, study finds | South China Morning Post – How much cargo, and how well airlines fill planes up to their maximum payload, typically with freight, had the greatest impact on fuel efficiency, Graver added. He said it was not about the number of passengers carried or the number of seats squeezed into planes

Google moves into Shenzhen in latest China expansion | TechCrunch – not a big move

American Views: Trust, Media and Democracy – Edelman – I suggest that the public relations business move itself from a reliance on advocacy toward a new policy of informing the populace more broadly on subjects of the day. That means providing the positive and negative facts, with third party attribution

Cranberries sales jump by over 900,000 percent after Dolores O’Riordan’s death | Irish Central – record companies eye ‘flowers and sundry’ budget to hire assassins and boost back catalogue sales

Five for Friday | 五日(星期五)

Things that made my day this week:

Microsoft’s ex-product supremo is more interesting now that he has left – CES 2018: Real Advances, Real Progress, Real Questions

Watchfinder have come up with a video celebrating the 150th anniversary of Swiss watch brand IWC

What would Star Wars have looked like if Bruce hadn’t died in in July 1973?

An account of a former Wall Street financier’s explorations in ‘flyover country’ in the US is eerily reminescent of my own experience visiting the North of England

In the distant future, human consciousness can be digitized and downloaded into different bodies. Brought back to life after 250 years by Laurens Bancroft (James Purefoy) the richest man on Earth, ex-Envoy soldier Takeshi Kovacs (Joel Kinnaman / Will Yun Lee) must solve Bancroft’s attempted murder for the chance to live again in a world he doesn’t recognize.

This looks epic, February cannot come fast enough

ICYMI | 万一你错过了| 당신이 그것을 놓친 경우

Interesting analysis on where the financial services industry is going to move their units post-Brexit to continue working in the EU.

As Voice Continues Its Rise, Marketers Are Turning to Sonic Branding – Adweek – again. Has had peaks in usage from jingles to the Intel ‘dong’, Nokia’s ringtone and the Cillit Bang ‘BANG!’

2018 Fashion: We Drop “Plus Size” And Evolve Past The Retail Apocalypse | Fast Company – from plus size separate sections to ‘size inclusive’

Kroger And Rivals In Talks To Buy Wholesale Startup Boxed For Up To $500 Million | Forbes – I am surprised that a CPG player like P&G haven’t thrown their hat in the ring

China Smartphone Market 2017: Top 10 Best-selling Models – Counterpoint Research – interesting read, basically Apple is the premium smartphone seller. Huawei’s Honor brand makes the top ten along with Xiaomi. It also explains why Huawei wants to get its main brand into the US as that is the main way it can increase the razor thin profit margins of its smartphone business. The real winner is BBK-related brands OPPO and vivo

ongoing by Tim Bray · Google Memory Loss  – the whole Web is crush­ing­ly ex­pen­sive, and get­ting more so ev­ery day. Things like 10+-year-old mu­sic re­views that are nev­er up­dat­ed, no longer ac­cept com­ments, are light­ly if at all linked-to out­side their own site, and rarely if ev­er visited… well, let’s face it, Google’s not go­ing to be sell­ing many ads next to search re­sults that turn them up. So from a busi­ness point of view, it’s hard to make a case for Google in­dex­ing ev­ery­thing, no mat­ter how old and how ob­scure – the problem for Google would only be if you started to see search promiscuity

Facebook’s Adam Mosseri on Why You’ll See Less Video, More From Friends | WIRED – less video in the newsfeed as a consequence of the changes

Vice May Risk Losing Cool Cachet With Brands Over Sexism Concerns | Ad Age – not terribly surprising. Disappointing given the quality and diversity of their content

Unilever picks AnalogFolk as digital agency of record for its food brands | CampaignLive – this is UK market stuff only, so would be working alongside global agencies. Plus side great win, downside Leatherhead is a long way from Shoreditch

GDPR for public relations: driving up standardss — Stephen Waddington – good read, BUT I have been reading articles about improving the standard of PR beyond shotgunning generic pitches for decades literally

Knock and the door shall be opened unto you | FT Alphaville – in China, the data linked to technology companies is already central to the notion of credit provision. It also plays into the country’s planned social credit system. This has come alongside the rapid development of online payments, especially on WePay, part of WeChat. It would be no exaggeration to say that this is perhaps the most important technological development of the present moment, although, in part because of the impenetrability of the Chinese internet, it currently resonates less than it should

Jargon watch: zhuāng bì (装B)

Newspaper collage featuring Mao Zetong

China has developed a deep and constantly evolving language online. It is fascinating to study how Chinese netizens use emoticons in a distinctly different way to westerners and the language constantly morphs in a way that leaves Chinese expatriates baffled even after a short time outside the country.  zhuāng bì (pronounce the zh as a short j) is a case in point.  It means poser.

Christine Xu gives an in-depth explanation of how 装B came about, given that western characters aren’t generally used by Chinese.

ICYMI | 万一你错过了| 당신이 그것을 놓친 경우

Benedict Evans on ten-year future predictions (well as good as anyone can)

YouGov | Who is on top in the Nike vs. Adidas battle? – UK only data

The bitcoin drugs trade is highly centralised | FT Alphaville – looks that the cryptocurrency bubble could burst pronto

How an unknown Chinese phone maker became No 3 in India by solving the oily fingers problem | South China Morning Post – “Big companies which sell smartphones in more than 100 countries are too global to care for one single market,” Chowdhury said in an interview in Shenzhen. “The core strategy for us is to become the favourite mobile phone brand in emerging markets.”

HSBC’s Amy and other soon-to-be released AI chatbots are about to change the way we bank | South China Morning Post

Why Uber Can Find You but 911 Can’t – WSJ – one can understand the reluctance of technology companies to get involved

The Pet Shop Boys are the face (and sound) of Christian Dior’s men’s collection this summer.

Luxury group Kering to spin off Puma to shareholders | RTE – not terribly surprising it fits awkwardly with the other brands

Google Plans to Vet YouTube Premium Video Content – Bloomberg – guessing the News International media campaign and Logan Paul debacle is starting to have an impact

How China’s market economy has fuelled a prostitution boom | South China Morning PostMy grandma was always grateful to Mao, mainly because she was upgraded from a concubine to a wife under the Communists “one wife” rule. – There is also the shredding of culture and community during the cultural revolution probably ruined community / support mechanisms