初 | hygiene | 기본

Links of the day

Reading Time: 2 minutes

What Makes Us Happy? – The Atlantic (June 2009)

You need Doug Winfield | Facebook – Doug is a social media expert who is promoting himself to prospective employers leveraging social media. Check it out!

RTÉ Business: Santander to scrap British brands

74% of Employees Agree Their Social Media Antics Can Ruin Your Company’s Reputation

Turkey has Seventh Largest and Most Engaged Online Audience in Europe – comScore, Inc – UK has highest proportion online and most engaged audiences

People Over 55 Are Quitting Facebook

10 Ways to Diagnose a Google Penalty

DoCoMo and Telefonica in handset pact that could pressurize Vodafone – Rethink Wireless

Android race heats up, but Sony Ericsson will wait for release 2.0 – Rethink Wireless – Windows Mobile not a great success apparently

You ask, they answer: Neals Yard Remedies | – some savage comments in here, the silence is deafening

Communities Dominate Brands: Beyond demographics, how marketing will use mobile to collect better insights

Round. The world. Connected. with Adrian Simpson  – really nice Nokia Siemens Networks site: telling really powerful digital stories about connected lives.

SPINNING AROUND : T-MOBILE: THE FATAL FLAW – interesting comments here about T-Mobile’s ad campaigns. The debate adds immensely to James’ original posting: good stuff here.

The inside-out guide to designing a website | Blog | Econsultancy

300+ tips for e-commerce professionals | Blog | Econsultancy

LUXURY IN CHINA: Get Rich Is Glorious – really good presentation on luxury brands in China

In South Korea, All of Life Is Mobile –

Introduction to Twitter – Jonny Rosemont’s introduction to Twitter deck

Negative ads may not be nice, but they work | Blog | Econsultancy

Marketing: when the government gets it oh-so wrong | Blog | Econsultancy

Porsche on the financial brink – Telegraph – karmic payback for the way Porsche borked investment bankers with last years ‘short squeeze

Augmented Reality: Fad or future? | Blog | Econsultancy

The Pitch HK: Langham’s accidental orientalism – PR fail by Hong Kong’s best known hotel chain

msearchgroove » One Mobile Search To Rule Them All? GyPSii CEO Dan Harple Talks Location Services, Open APIs & Cool New Ways To Record/Search The Real World On The Move

在线 | online | 온라인으로 媒体与艺术 | culture | 미디어와 예술

Cultural energy crisis?

Reading Time: 2 minutes

Mark Fisher argued that there was an effective cultural energy crisis in his article Running on empty published in the New Statesman online. His premise was that culture lacked the energy it had in previous decades. That the noughties are encompassed by a sense of cultural deceleration. He argues that cultural changes were driven by technology and that these technologies gave cultures their indelible mark: what he calls a ‘technological rapture’ that is absent from present culture.

The present moment might in fact be best characterised by a discrepancy between the onward march of technology and the stalling, stagnation and retardation of culture.

He characterises the web in its ‘web 2.0’ incarnation as regurgitating older media forms and having a parasitic relationship on ‘old media’ forms and that web 2.0 encourages us to ‘behave like spectators’. That web 2.0 deprives cultural movements of a ‘laboratory’ to evolve before hitting the mainstream and the networked world provides us with a broadly homogenised culture. Fisher summarises that ‘that technology will not deliver new forms of culture all on its own’.

I think that Fisher’s rhetoric is first-rate, many of the assertions can be disproved (if we had a homogeneous culture, then why is Clear Channel’s radio business going through a long and lingering death spiral)?

I find his point about technology not delivering new forms of culture all on its own most interesting though as I don’t believe that it ever did deliver new forms of culture. It helped them certainly, but it is only one ingredient in cultural change.

The 1960s and the 1970s were as much about a new individual consumerism and a disillusionment with government as much as technological leap forwards. The acid house and rave movement, whilst influenced by cheap computing, digital samplers, MDMA manufacture and cheaper analogue synthesisers it was also influenced by the depressing soulless nature of the 1980s.

Secondly, I’d argue that technological innnovation is ‘lumpy’ at the moment there isn’t one ‘world changing’ paradigm shift recently. Recent ones would have been the ‘web, affordable jet travel, the contraceptive pill, colour television, desktop page layout software and the ubiquitous mobile phone.

Many of the energetic sub-cultures that Fisher describes had a similar parasitic nature on old media and cultures that he attributes to web 2.0. Jungle would have been nowhere without the Amen Break from the b-side to Color Him Father by The Winstons released back in 1969. Acid house pioneers saw a clear lineage between themselves and electronic music pioneers like Kraftwerk. House and garage were as much about recreating in electronic means the sounds of the Salsoul record label as they were about blazing a new trail. And I haven’t even mentioned Andy Warhol or the way rock music raped and plundered rhythm and blues.

Finally maybe cultural progress or energy has moved from being a linear track of occurrences: hippies -> progressive rock -> glam rock -> punk and disco -> new romantics -> rave to a massively parallel cultural shift as we can access and tune into Japanese music, Korean films and read about Finnish design in a moment-by-moment way that wouldn’t have been possible before? More on culture here.

初 | hygiene | 기본

Links of the day

Reading Time: < 1 minute

Using Social Media in Brand Research by Per E Åsberg – brand management on cut-price evaluation