Five for Friday | 五日(星期五)

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The Singapore Police issued this video where a cardboard cut-out sign warning shoplifters is brought to life, hilarity ensued amongst Singaporean netizens

Disclosure: Singapore Home Team is a former client. The Singapore Home Team is made up of the different services that sit under the Ministry of Home Affairs including the Singapore Police.

Guns n’ Roses Welcome To The Jungle for two cellos. It sounds more of an emotional roller-coaster this way than the original version by Guns n’ Roses. In that respect it reminds me of The Nursery remake of Haunted Dancefloor, originally recorded by Sabres of Paradise.

IAB on how to get consumers to actually use an app rather than just download it. A focus on putting the core focus of the app front and centre. Being able to reengage is also important. Focus on an app to do one thing really well rather than being a Swiss Army Knife type approach to app development.

Like anything else, if the app doesn’t add value, it doesn’t make a difference. I surprised to hear that apps were used as a display campaign by brands.

Amazing ‘flow motion’ video that showcases Dubai. It highlights the way Dubai architecture feels like a letter from the future. This is partly due because there was little in Dubai prior to the modern city being built. More on the history of Dubai can found here.

The soundtrack of the week was this great tech house mix by DJ Rolando

Rolando relocated from Detroit to Edinburgh, Scotland since he became famous with Jaguar. He has his own label R3 (which stands for Roland Rocha Records) The records tend to fit into the melodic side of techno, what would be later called tech house. With the move to Europe eventually came a residency at Berlin club Berghain.