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CNY 2020

Reading Time: 3 minutes Today is the start of CNY 2020 (Chinese New Year 2020). January 24 is ‘New Years Eve’. It is the year of the rat, which symbolises another start in the Chinese horoscope cycle. Here are some of the best examples of adverts celebrating Chinese New Year (CNY 2020). China Nike China benefited enormously from this […]

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Things that made my day this week

Reading Time: < 1 minute Amazing Singaporean content on what its like to lose a child. Hong Kong bakery’s ‘anti-extradition bill’ mooncakes and cookies leave customers hungry for more | South China Morning Post – given that grandparents often hold more pro-establishment views than their children and grand children I can imagine that this likely to make for very tense […]

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Five for Friday | 五日(星期五) | 금요일에 다섯 가지

Reading Time: 3 minutes Things that made my day this week. China landed a space ship on the far side of the moon and is currently exploring it. The Chang’e 4 space ship is named after a Chinese goddess who reputedly lives on the moon. It carried the Jade Rabbit 2 rover. Chang’e was kept company on the moon […]

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Marketers need to be cautious with Chinese zodiac signs

Reading Time: 2 minutes We’re less than a month away from the year of the pig on February 5, 2018. Marketers need to be cautious with Chinese zodiac sign usage. Chinese new year is a time of gifting. It may be red envelopes with cash, Christmas style gifts (like a new iPhone), or zodiac animal themed gifts. Shops often […]

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ICYMI | 万一你错过了| 당신이 그것을 놓친 경우

Reading Time: 3 minutes Siri vs Siri: What Apple’s AI can and can’t do on every Apple device | Macworld – it implies context based on device, but they need to raise the game in particular on the Mac How Russia’s ‘red tourism’ is luring wealthy Chinese visitors bored with Paris and Milan | South China Morning Post – […]