Jason Barron’s book The Visual MBA looks to distill down business principles into more easily understandable formats. The Visual MBA has been translated into a number of European languages since it was published in 2019, which is a good indicator of the book’s utility. So I thought I would take the time to reviewThe Visual MBA and see how I got on with it and whether it lives up to its premise.
Areas covered in The Visual MBA
The content of The Visual MBA is broken down into a number of areas including:
Leadership
Corporate financial reporting
Entrepreneurship (management and financial focus)
Management accounting
Business finance
Marketing
Operations management
HR
Strategy
Ethics
Decision making
Startups
The book itself is a robust hardback book that would be fine in a daypack lugged around campus. As with any book there are things that could be put in and taken away. My impression of the content is that would be useful to someone studying business at A’level or in the first year of an undergraduate degree. I personally found the marketing section frustrating. Part of the reason for this is that the depth of the subject was barely scratched. Readers were not prompted to even ask the right kind of questions.
There was nothing that would spur you to read more and read widely. I suspect that this would be the case with the other areas covered by the book as well. It creates the false confidence that would appeal to a surface player. I think that is dangerous for readers and the businesses that they work for.
Do I think the premise of the book works?
The book neatly summarises many of the key concepts that would be taught in a general business course and it explains the points in a simple manner. For instance the idea of balance sheets reminded me of the first semester in the first year of my marketing degree in terms of its explanations.
Where I am less sure of the book’s benefits was whether the illustrations would make me retain any better the content of the book? I will ignore the fact that for some pages the drawings weren’t illustrated but instead representations of the headlines in a hand drawn typography. I might the book beneficial if they were my diagrams that I was sketching in my notes. But I don’t think they have the same effect on a reader of the book.
In summary I would recommend that one buys the book as a simple guide to business studies or commerce rather than the visual aide memoire that the book seems to promise. If this sounds of interest to you you can get more information here.
Saying out loud the quiet bit about work-life balance; tectonic plates of streaming move again – I’ve found myself thinking about one panel in particular – the participants in the session on advice for aspiring leaders went beyond the usual platitudes, and shared a couple of uncomfortable truths about an industry which is trying to rebrand itself as a gentler place to work. – I think that we’ll see more of this move away from a gentler place to work as companies look to cut staff. I entered the workforce in the middle of recession before I went to college, this was the time of micro serfs and mcjobs. The idea of a gentler place to work seemed to be a transient one to me – one that would come and go with economic growth. Zero hour contracts really grew during and after the 2008 financial crisis, which is as far away from a gentler place to work as you can get.
Why Is the Web So Monotonous? Google. :: Reasonably Polymorphic – The primary purpose of the web today is “engagement,” which is Silicon Valley jargon for “how many ads can we push through someone’s optical nerve?” Under the purview of engagement, it makes sense to publish webpages on every topic imaginable, regardless of whether or not you know what you’re talking about. In fact, engagement goes up if you don’t know what you’re talking about; your poor reader might mistakenly believe that they’ll find the answer they’re looking for elsewhere on your site. That’s twice the advertising revenue, baby! But the spirit of the early web isn’t gone: the bookmarks I’ve kept these long decades mostly still work, and many of them still receive new content. There’s still weird, amateur, passion-project stuff out there. It’s just hard to find. Which brings us to our main topic: search. – It is more than search, there is also motivation and consumer behaviour change in the old web versus the new one – The Founder of GeoCities on What Killed the ‘Old’ Internet | Gizmodo
Innovation
How the American semiconductor industry claimed back technological and market leadership from the Japanese
Ocado, the online supermarket – is this a legitimate content partnership with Disney? Something feels a bit off about the Ocado | Disney inspired meals. The ‘inspired by Disney’ tagline and the Lion King themed ‘green grub pasta’ feels weird.
Government concerns over China-owned CCTV company embedded in UK – Channel 4 News – There are more than a million of Hikvision’s cameras installed across the UK – monitoring every aspect of our lives. But Channel 4 News has learned that there are growing concerns within the government about the Chinese state-owned tech company.
Decoded was originally written in 2013. I read this version. I know that there is a new edition being published in September 2022. Barden had been a marketer working at T-Mobile (now EE, BT’s mobile phone network), Diageo and Unilever.
His background and a foreword written by British marketing grandee Rory Sutherland give an indication of the book’s quality.
Once more with emotion
Barden’s background has skewed towards CRM, online marketing and consumer marketing. I disagree with Barden in one important way. Barden doesn’t think that emotion has any benefit in marketing. I agree with Barden to a point, beyond nostalgia, I won’t have an emotional connection with the brand of margarine spread that I buy. The nostalgia is largely out of control of the brand.
However, both the IPA and WARC have shown that communications that provokes an emotional reaction can build long term awareness over time. Think about the adverts that get stuck in your memory, versus rational adverts. Emotional adverts make you feel something, even if they don’t change your opinion of the product they can build memory structures with enough exposure.
The challenge as Barden points out, being able to do this consistently. The example that Barden cites is Cadbury’s inability to match the quality of its ‘Gorilla’ advert.
Getting beyond emotion
Beyond a difference of opinion on the effect of emotion in communications, I thought that the content in Decoded was very good. The book felt to me as if it was aimed at British junior inhouse brand marketers at the likes of Unilever and Diageo where Barden aimed his stripes. The book is full of British examples, this might limit its success in the US. The examples are already old enough that they might not resonate with marketers who recently left college; but they would leave US readers clueless. While British marketers are often exposed to US authors at the start of their careers like David Aaker and Philip Kotler; the same isn’t true for their American peers of British marketing thinkers.
I also see it valuable for marketing undergraduate students, with its real world examples. He also does these summary pages at the end of each chapter that reminded me of ‘Dummies Guides‘ format books.
Decoded covers behavioural science principles and is valuable for the quality of reading list that it provides the reader to delve into after they have read the book.
Barden dives into the kind of concepts that brand marketers would come across in shopper marketing and ad testing from the likes of Kantar. He provides a sound basis on which marketers can rely to understand, if not, critique their agency’s efforts.
Beside emotion, my biggest concern is that marketers might think that Decoded is the final step on their education journey, rather than the first step. It provides a useful primer that the engaged marketer can then delve into. Unfortunately for us all, there are a lot of surface player who would declare mission accomplished at this point.
If like me, you wanted a follow on read from Decoded, my recommendation would be Phil Graves Consumerology, which I reviewed here. Graves’ work nicely fits in with the discussion Barden had on shopper marketing from an expert in the field.
Qantas chaos: outsourced baggage handler says one in 10 bags not making flights | Qantas | The Guardian – this lost luggage mess is emblematic of what is happening globally. Delta Airlines put on a dedicated flight to repatriate 1,000 pieces of lost luggage that had been left behind in in London Heathrow airport. Lost luggage and other overwhelmed ground services has seen both Heathrow and Schiphol airport in Amsterdam cut flight numbers. Lost luggage will tarnish airline reputations.
A poor experience on lost luggage will give discount airlines an opening, given that they will be supporting fuel related price increases anyway. These lost luggage problems will also help rail companies. I could see Eurostar running some ‘lost luggage’ response ads as a way of putting pressure on British Airways
China’s image loses its shine in Europe | Financial Times – In the UK, Germany and France, only 14 per cent, 33 per cent and 41 per cent of people questioned in 2006 had an unfavourable view of China. Now, they stand at 69 per cent, 74 per cent and 68 per cent respectively. – its human rights, then military power, then economics and finally Chinese political interference. Central and eastern European’s governments joined hands with Beijing in launching an initiative known as the 16+1 format. It was meant to herald a new dawn of mutually beneficial co-operation. China managed to alienate all with the exception of Hungary and Serbia. The Chinese ignored the region fears of Russia and strong attachment to the US as the ultimate guarantor of each country’s independence – likely because of China’s laser focus on the US as its enemy. Serbia makes sense, Russia backed them during the break-up of Yugoslavia. Yugoslavia wasn’t ‘freed’ by the Soviet Union from Nazi occupation and Tito managed to maintain a distance from them. Hungary is the one that is more puzzling my perspective; the people were crushed in 1956 by Russian tanks when they tried to move away from communism
The UK economy is stagnant — and the reasons run deep | Financial Times – the 15 years between 2004 and 2019 — pre-Covid and pre-Brexit — were the weakest for growth in gross domestic product per head since the years between 1919 and 1934. Low growth in GDP per head caused low growth in household real disposable incomes: those for non-pensioners rose by 12 per cent between 2004-05 and 2019-20. This can be compared to an average rise of 40 per cent every 15 years since 1961. Also significant have been changes in income distribution. Between 1980 and 1995, median non-pensioner household real disposable incomes rose by 37 per cent, but by 67 per cent for the top decile and only 3 per cent for the bottom one. Between 1992 and 2007, incomes rose by 41 per cent, 47 per cent and 37 per cent, respectively: growth then was both fast and widely shared, which was surely far better. But then, between 2004 and 2019, as median incomes rose by a mere 12 per cent, the top decile’s rose 11 per cent and the bottom’s 2 per cent: that was stagnation all round
Hong Kong’s legacy — from Chris Patten’s Diaries to City on the Edge | Financial Times – Patten argues convincingly that for Britain or any other country to abandon liberal principles and yield to the Chinese Communist party’s demands at every opportunity brings neither political nor commercial benefits. The trade and investment statistics he cites from the final decades of British rule do indeed suggest there is little correlation between grovelling and real rewards for business & … “China’s decision [in 2020] to impose the national security law as a pre-emptive strike against a perceived revolutionary situation in Hong Kong amounts to the premature end of ‘One Country, Two Systems’ [the formula for autonomy] 27 years before the 2047 deadline,” Hung writes. “The cost of this move for China could be grave,” he concludes, at a time when the US is already seeking to curb Beijing’s technological and strategic ambitions and China still benefits from Hong Kong’s role as an internationally connected financial centre.
Thinking About the Unthinkable in Ukraine | Foreign Affairs – with back-and-forth tactical nuclear shots is that Russia would be at an advantage because it possesses more tactical nuclear weapons than the United States does. That asymmetry would require U.S. policymakers to resort sooner to so-called strategic forces (intercontinental missiles or bombers) to keep the upper hand. That, in turn, would risk unleashing the all-out mutual destruction of the major powers’ homelands. Thus, both the tit-for-tat and the disproportionate retaliatory options pose dauntingly high risks. A less dangerous option would be to respond to a nuclear attack by launching an air campaign with conventional munitions alone against Russian military targets and mobilizing ground forces for potential deployment into the battle in Ukraine. This would be coupled with two strong public declarations. First, to dampen views of this low-level option as weak, NATO policymakers would emphasize that modern precision technology makes tactical nuclear weapons unnecessary for effectively striking targets that used to be considered vulnerable only to undiscriminating weapons of mass destruction. That would frame Russia’s resort to nuclear strikes as further evidence not only of its barbarism but of its military backwardness. Direct entry into the war at the conventional level would not neutralize panic in the West. But it would mean that Russia would be faced with the prospect of combat against a NATO that was substantially superior in nonnuclear forces, backed by a nuclear retaliatory capability, and less likely to remain restrained if Russia turned its nuclear strikes against U.S. rather than Ukrainian forces.
Hollywood won’t budge for Chinese censors anymore. Here’s what changed – CNN – talent in the Chinese industry had become stronger. Local stories told “in Mandarin and portrayed with Chinese sensibilities … naturally appeal to local audiences, particularly as you move from urban to rural markets,” he noted. “As Chinese producers venture further into the action and sci-fi genres in particular, where Hollywood dominated for many years, there will likely be increased competition from local fare.” – the pandering of Hollywood to the Chinese government has created a sector that will likely attempt to bury the US film industry
A new study points out the biggest threat to the potential of TikTok as it lacks massive earnings for creators compared to rivals / Digital Information World and Nearly Half of Gen Z Prefers TikTok and Instagram Over Google Search – according to Google’s internal studies, “something like almost 40% of young people when they’re looking for a place for lunch, they don’t go to Google Maps or Search, they go to TikTok or Instagram.” Google confirmed this statistic to Insider, saying, “we face robust competition from an array of sources, including general and specialized search engines, as well as dedicated apps.” Google highlighted changes it plans to make to its search engine to appeal to a younger audience, including the ability for a user to pan their camera over an area and “instantly glean insights about multiple objects in a wider scene.” Insider has previously reported about the threat TikTok poses to YouTube, which is also owned by Google’s parent company, Alphabet. Insider Intelligence predicts TikTok’s advertising revenue will overtake YouTube by 2024. – which makes the TikTok shopping TV service shutdown a bit more puzzling
US and UK intelligence chiefs call for vigilance on China’s industrial spies | Financial Times – In a joint appearance in London, the chiefs of the US and British intelligence agencies called on companies to be much more vigilant about China. FBI director Christopher Wray said Beijing was using “elaborate shell games” to disguise its spying and was even taking advantage of Spacs, or special purpose acquisition vehicles. “The Chinese government poses an even more serious threat to western businesses than even many sophisticated businesspeople realise,” Wray told business leaders at an event with his MI5 counterpart, Ken McCallum. “I want to encourage you to take the long view as you gauge the threat.” In a reference to the Ministry of State Security and the People’s Liberation Army, Wray added: “When you deal with a Chinese company, know you’re also dealing with the Chinese government — that is the MSS and the PLA — too, almost like silent partners – that this is news to business leaders shows how naive they all are. Based on my experience I believe that the reality is that the business community is already state captured, culpable and willing to endanger their home countries for marginal short term gain. More here: Joint address by MI5 and FBI Heads | MI5 – The Security Service and NEW: Top UK and USA spy chiefs warning on CCP
What’s next for Glossier as founder Emily Weiss steps down after eight years | Vogue Business – Glossier is famous for popularising millennial pink in its stores, its zip-lock bubble pouch and for pioneering everyday beauty in an industry obsessed with perfection. However, signs of internal shifts began earlier this year when the beauty brand laid off nearly one-third of its staff, according to an internal email obtained by Modern Retail. It also enlisted the singer and Gen Z favourite Olivia Rodrigo to promote the brand in April, after years of relying on its own community. There have been other bumps in the road. Two years ago the sub-brand Glossier Play closed, and the brand was also called out by former store employees who made allegations about racist behaviour and a toxic work culture. Glossier publicly apologised. – for many marketers in the beauty and personal care space Glossier was the poster child of a ‘new way’ of brand building. It looks as if it wasn’t the new way at all and its had to pivot to more conventional means.
Glossier is moving from scrappy start-up to a mainstream beauty brand. Will Weiss stepping back mean that Glossier will be up for sale?
Consumer behaviour
How Labour lost the Indian vote in the local elections – New Statesman – new Indian immigrants have more in common with Rishi Sunak than with the 1970s East Africans. Born to a wealthy, upper-caste Hindu family, this immigrant is likely to have attended one of India’s most prestigious private schools, aspiring to attend an Ivy League university. They were raised by domestic help who cooked and cleaned for them. Sunak embodies the Indian upper middle class. He understands the new wealthy India. Hell, he’s a card-carrying member of the new wealthy India: the Stanford educated son-in-law of one of the biggest Indian tech families, born to middle-class Indian doctors. This means that when Labour draws attention to Sunak’s elitist background, it makes him more appealing to both Indian demographics. He achieved the social mobility the 20th-century immigrants hoped for for their children, and he is a member of the family that encapsulates the new elite India
Economics
All the reasons why so many near-retirees are going back to work — Quartz – the pandemic may have been an even bigger setback to this age group than the current data suggests. There may be many older workers who want to return to work right now and are facing well-established obstacles, such as age discrimination, that make it much harder for an older employee to be rehired after leaving or losing a job, Davis suggests. Going back to work after retirement? It’s complicated. The data also don’t indicate how many of the people who went back to work would have preferred to retire, but couldn’t—a sign that the system could be failing them
Is British science aiding and abetting the Chinese human organ trade? – Last month, for example, a government bill was passed banning British citizens from travelling overseas to purchase an organ. Accompanying this awareness is a growing unease in western academia. Eminent medics are starting to look back uncomfortably on decades of “constructive engagement” with the Chinese medical establishment – those all-expenses-paid trips to lecture budding surgeons, and the profitable arrangements to train batches of them in the west. Meanwhile editors of academic journals are scouring their back issues for too-good-to-be-true studies on organ transplants, that may have arisen from experimentation on human guinea pigs in places such as Xinjiang. In October last year a world-renowned Australian transplant doctor, Professor Russell Strong, called on all Chinese surgeons to be banned from western hospitals to prevent them using the skills they pick up there in the organ harvesting market. Now, a leading human rights body has warned medical equipment manufacturers – among others – that they might be prosecuted if their kit is found to be used in the illegal Chinese trade. – this is going to expand areas of decoupling
Unilever’s Samir Singh: Sustainability shouldn’t burden consumers with guilt or expense | Campaign Asia – existential threats to the personal care business wouldn’t just come from being innovation laggards, but could also come from feisty D2C brands or strong local rivals eating into market share. Here, Singh is more concerned about one over the other. “Despite the noise, D2C brands have made no impact on market share charts in the personal care business,” he contends. “You will hear a lot about them for the first six months to a year, (then) they will peak and then in two or three years, they tend to disappear.” Instead, it is strong homegrown local brands that worry Singh more. He points out that across categories ranging from deodorants to skin care and across markets ranging from India to Indonesia, Unilever has felt local threats to its storied global brands. These brands have been able to compete on price, innovation, distribution and brand recall. “While we have been winning with our global names, these local brands have taken market share from us previously,” he admits. – this looks like headstone for the DTC CPG boom, other comments about sustainability are interesting as well
Chanel profits skyrocket 171% on price hikes, Americas gains | Vogue Business – Chanel famously increased the prices of its iconic handbags last year (the small Classic Flap bag rose by an average 21 per cent in 2020 and a further 30 per cent in 2021, according to Jefferies analyst Flavio Cereda) and said a twice-year price adjustment is the norm for the brand. Price increases “depend on product categories and countries because it depends if the currency in one country has moved in a direction. There is not a single pricing decision which has been made in January. Usually, we revise, we adjust prices when we have to, twice a year.”
Joint Venture Between High-Tech Rheinmetall AG and DEMALOG, Germany’s Biggest Biometrics Company – Soldier Systems Daily – The strategic objective is to integrate biometric technology, artificial intelligence software, and digitization solutions in three different areas: driver monitoring, security, and industry. For Rheinmetall, the joint venture marks an important step in the transformation to digitization technology and expanding into driver monitoring solutions. Furthermore, the new joint venture enhances the Düsseldorf-based technology group’s future-oriented diversification into biometrics applications geared to the security sector and industry. The move also adds to its existing digitization and software expertise. Importantly, the partnership reinforces Rheinmetall’s capabilities in five strategic technology clusters: automation, sensors, digitization, alternative mobility, and artificial intelligence
Virtual clubbing points to future profits from the metaverse | FT – Hybe, the agency behind K-pop band BTS, was hit by a 98 per cent plunge in sales from its core live concert business in 2020 as tours were cancelled. But total annual revenues and operating profit still rose over a third, as it was quick to offer VR concerts and content. With such digital content repurposed at a fraction of the cost of live shows, operating margins rose to nearly a fifth higher than pre-pandemic levels. CJ ENM, which started using the latest VR and augmented reality technology for its virtual concerts in 2020, has also enjoyed a boost to content sales. These have since risen steadily, more than doubling in the latest quarter, as did operating profits from its music division. For Sony, sales from its music segment rose a fifth in the year to March
Making the metaverse – Smart2.0 – its odd, or disingenuous the way Meta is outlining an open metaverse rather than a walled garden, rather like a turkey voting for Christmas
