Consumer behaviour is central to my role as an account planner and about how I look at the world.
Being from an Irish household growing up in the North West of England, everything was alien. I felt that I was interloping observer who was eternally curious.
The same traits stand today, I just get paid for them. Consumer behaviour and its interactions with the environment and societal structures are fascinating to me.
The hive mind of Wikipedia defines it as
‘the study of individuals, groups, or organizations and all the activities associated with the purchase, use and disposal of goods and services.’
It is considered to consist of how the consumer’s emotions, attitudes and preferences affect buying behaviour. Consumer behaviour emerged in the 1940–1950s as a distinct sub-discipline of marketing, but has become an interdisciplinary social science that blends elements from psychology, sociology, social anthropology, anthropology, ethnography, marketing and economics (especially behavioural economics or nudge theory as its often known).
I tend to store a mix of third party insights and links to research papers here. If you were to read one thing on this blog about consumer behaviour, I would recommend this post I wrote on generations. This points out different ways that consumer behaviour can be misattributed, missed or misinterpreted.
Often the devil is in the context, which goes back to the wide ranging nature of this blog hinted at by the ‘renaissance’ in renaissance chambara. Back then I knew that I needed to have wide interests but hadn’t worked on defining the ‘why’ of having spread such a wide net in terms of subject matter.
How China’s Beauty Calendars Defined an Era’s Aesthetics | SixthTone – the history of China’s beauty calendars is the history of China opening up and closing back down again. The beauty calendars aren’t high art or pornography like the Perelli calendar of old. But for the time, they were at the bleeding edge of changing social norms after Mau. The calendars declined when the Xi administration stopped state owned enterprises giving or receiving calendars.
The UK Is Trying to Stop Facebook’s End-to-End Encryption | WIRED – THE UK IS planning a new attack on end-to-end encryption, with the Home Office set to spearhead efforts designed to discourage Facebook from further rolling out the technology to its messaging apps. – Unsurprisingly Patel is using child molestors as its excuse. No words about how metadata and good police work can get around the limitations of encryption. When you take this in account with the new police bill going through parliament, it all looks exceptionally authoritarian in nature
Elite wars – The Ruffian – I understand why campaigners and commentators are upset by Sewell’s tone and by the over-managed press launch. But loudly complaining about this kind of thing while refusing to engage constructively with the arguments of the report seems irresponsibly trivial. After all, what’s at stake here is far more important than a dispute between elites over tone, terminology and media management. Everyone is in agreement that racism is a serious problem in Britain. Shouldn’t we focus our disagreements on what to do about it? – well worth reading the whole article and the reports that it links to. The Conversation covered most of the opposing views high points here: Race commission report: the rights and wrongs | The Conversation
Adult male virginity soars | Boing Boing – There are far more merciless forces in play, not least dating and hookup success being forced onto the same algorithmic curve as everything else on social media; the increasingly hypnotic impulse to live lives online; and the generally hopeless economic circumstances of young people who are getting very little out of life, but haven’t yet decided to burn it all down – interesting disparity between men and women in the data. I think the reasons behind adult male virginity soaring are multi-causal. I can see how adult male virginity trends will be be endlessly kicked around by a football to suit one viewpoint or another
China
How much will China grow as an export market? | Hinrich Foundation – Policy makers are currently in a conundrum over how best to engage economically with China. Underlying much of the debate is the assumption that China is a huge and rapidly growing market. While that has historically been true, the falling import intensity of China’s economic growth suggests a more limited market than foreign exporters assume
A number of Hong Kong oligarchs brought up in mainland China, initially made their money on smuggling materials into China. This was back when the country was closed off. This included luxury goods, oil, truck tyres, machine parts or antibiotics. For instance, casino magnate Stanley Ho made his first fortune during world war II and the aftermath smuggling luxury goods from Macau into China. So it didn’t surprise me to see Fujianese Chinese connections involved in smuggling crude oil into North Korea.
New York Times YouTube channel
The New York Times Visual Investigations team used a mixture of old school investigative journalism and open source intelligence techniques championed by Bellingcat to blow open the story.
A Brief History of Semiconductors: How The US Cut Costs and Lost the Leading Edge | by Employ America | Mar, 2021 | Medium – As the industry matured and the competitive environment changed, the policy framework shifted as well. Since the 1970s, industrial policy has been incrementally replaced by a capital-light “science policy” strategy, while mammoth “champion firms” and asset-light innovators have replaced a robust ecosystem of small and large production-focused firms. While this strategy was initially successful, it has created a fragile system. Today, the industry is constrained on one side by fragile supply chains narrowly tailored to the needs of a few firms with enormous investment moats, and on the other side by the many asset-light design firms who are unable to generate or capture process improvements – this going into reversal is going to offer a bonanza for semiconductor manufacturing equipment vendors
Hong Kong Cantopop singer Eason Chan cuts ties with Adidas after brands reject forced labour – probably one of the odder celebrity backlashes against western companies not wanting to use forced labour in its supply chains. Chan is a Cantopop singer, he has low to no exposure to the mainland. His fan base is in Hong Kong and amongst the Hong Kong diaspora. On balance, give the age profile most of his fans will be ‘yellow’ in terms of their viewpoint. He is doing himself no favours by putting his head over the parapet. His fan base will shrink because of his hyper ‘blue’ alignment. I wonder what brought about his performative outrage. It carried more weight than Hong Kong politician promising not to wear another Burberry scarf until the brand backtracked on using Uighur picked cotton.
Luxury Brands Are Moving Into Online Stealth Mode. But How Can They Measure Success? – At the beginning of this year, Italian fashion house Bottega Veneta signed off its social media accounts not with a bang, but with silence. The move, which was followed by the removal of its content on its Weibo account, was praised by many and marked a decided shift in the wider luxury market between brands that choose to be more inclusive in mindset, and those that are taking a more exclusive approach with their customers – I was surprised when many luxury brands went on to social media in the first place. On the flipside it makes complete sense for premium streetwear brands like Moncler.
H&M boycott in China intensifies over Xinjiang supply issue | Marketing | Campaign Asia – The statement surfaced on social media yesterday and sparked an online storm of opinions. Comments on Weibo included “get out of Chinese market”, “the company’s clothes sucks, and I will no longer buy”, and “I heard that you are boycotting Chinese cotton, then I will boycott your products”. Chinese actor Huang Xuan has also terminated his relationship with the brand, according to reports. On his Weibo account, he posted a statement that said he was “firmly opposed to any attempt to discredit the country”. Those calling for a boycott claim that international sanctions against China are unjustified and based on “biased reports in foreign media and from international human rights campaigners”. – its a day with a ‘y’ in it, which means that China will be waging war by other means. The most recent high profile example would be the way Lotte was run out of China. The sooner the west start boycotting the Chinese market and supply chain the better. More at the FT – H&M and Nike face China backlash over Xinjiang stance | Financial Times
Technology
Molson-Coors Discloses Cybersecurity Incident that Affected Production in 8-K Filing | Data Privacy + Cybersecurity Insider – Molson Coors Beverage Company (the “Company”) announced that it experienced a systems outage that was caused by a cybersecurity incident. The Company has engaged leading forensic information technology firms and legal counsel to assist the Company’s investigation into the incident and the Company is working around the clock to get its systems back up as quickly as possible.
FCA brings money laundering charges against NatWest | Financial Times – UK banks have a reputation for industrial scale money laundering; with the anti-laundering regulations only inconveniencing small players. That the NatWest my only surprise is that it wasn’t HSBC. Why HSBC rather than NatWest? HSBC have long had a reputation for money laundering. Secondly, HSBC’s handling of the Hong Kong protests, and then its strange pivot towards China despite its involvement in Huawei CFO case. Compare this to the NatWest that the UK government still partly owns due to the 2008 financial crisis
I spent a good deal of this week listening marketing research interviews including respondents from Saudi Arabia. What became apparent in the interviews is that Saudi Arabia and its society is changing. What would be expected to be minimum standards and norms acceptable in ad imagery is changing. The same phrases kept coming up:
It’s different now
Its not like it was
Saudi Arabia has changed
I was wondering why I was surprised. I knew that big bands like BTS and top EDM DJs had played in the country and that it had developed a nascent coffee house culture.
Riyadh, Saudi Arabia by Andrey Filippov
But we all have engrained preconceptions and this week I was confronted by one. I won’t deny that it had a good deal to do with experiences friends had living the ex-pat oil worker compound life and the Jamal Khashoggi execution.
The Disk
The Disk: the real story of MP’s expenses is a documentary film by The Telegraph. Back in 2009; The Telegraph wrote a series of stories on MP expenses claims. Ten years later the newspaper is still making hay from the story with a podcast series going over how the story broke Serial style and a feature-length documentary film. It was a big story, but The Telegraph journalists have slightly inflated view of its importance.
The Telegraph
It raises some questions about changing news media economics. The old British adage that ‘today’s news is tomorrow’s chip paper’ – meaning news is time-dependent is no longer true. This is the kind of film that I would have expected on Netflix or Amazon Prime; instead its a trailer for the podcast series. Any money that The Telegraph is making from YouTube advertising must be very small compared to how they are monetising the podcast series.
Right Up Our Alley
Right Up Our Alley is a promotional film for a company that specialises in operating drones for filming. The bowling alley featured is a classic slice of mid-century Americana design straight out of American Graffiti. The shots in one take are amazing.
The truth of it is that there has been a lot of prejudice in society that bubbles to the surface. East Asians are seen as ‘rich soft marks’ by petty criminals in London. Things that normally remain under the surface have emerged with COVID-19. The asian identity has been conflated with the Chinese communist party and its handling of the situation. If you’re part of the problem you probably wouldn’t even know what conflated meant and are unlikely to be reading this blog.
Do Not Split is an Academy Award nominated documentary short film on the Hong Kong protests. It was shot by Norwegian director Anders Hammer for Field of Vision. It also featured in Vimeo’s picks of the day. It gave me goose bumps watching it, because of the familiarity of the areas in the film to me.
This reinforced opinions I have formed about the resilience and professionalism of the police force that the protestors confronted, listening to research by Clifford Stott. I suspect that the Hong Kong Police would struggle to operate in Northern Ireland or even London during protests. At they’re confronted with at worst; is still exceptionally mild compared to marching season in Derry post-Good Friday agreement, let alone during the Troubles.
There is a certain irony in this. The UK crowd control / riot policing model in the mainland and Northern Ireland was based on experiences shared by colonial police officers who’d served in Malaya, Aden, Kenya and formal knowledge sharing by the Hong Kong Police in the early 1980s.
Secondly, the self-initiated implementation by the Hong Kong people shows up the Hong Kong governments early inaction on COVID-19.
YouTuber Tom Scott delves into the marketing industry and laws that force influencers to declare ads. It is worthwhile watching regardless of how involved you are in marketing. Scott points out what he considers to be inconsistencies in the principles of when to declare ads. In particular, he focuses on the role of product placement in film and TV programmes and the way that is handled.
Future of
Wired contributor and author of What Technology Wants, Kevin Kelly has spent the COVID lockdown putting together some great talks on YouTube on the future of different aspects of technological progress.
Kelly’s opinions are usually well thought out and the videos are better than sitting through a few conferences; especially TED conferences.
SolarWinds
World Affairs put together a great panel to discuss the recent SolarWinds hack and the impact it has had across both enterprises and governments.
Celebrity Zoom Bombing
I was listening to a podcast about a University of Sydney research paper on Zoom based culture building. TL;DR – it doesn’t work unless participation is truly voluntary. Most of them are painful. Lights and Shadows were commissioned to help help promote fun in a company corporate culture. Usually did creative events, but for COVID-19 they had to get creative in Zoom.
Somehow they managed to get celebrities, or convincing deep fakes to bomb existing Zoom calls.
Strong Enemy
The strong enemy is Chinese Communist Party-speak for the United States. China increasingly sees its relationship with the US to lead to eventual war. Xi Jingping has been talking more about the strong enemy in speeches aimed at the PLA to get them ready for inevitable conflict with the US. Sinocism has this great essay on it all.
