FMCG or fast moving consumer goods sprang out of the mass industrialisation. Brands sprang up originally as a guarantee of quality. Later on as these brands needed to be promoted, we saw the foundation of the what we think of as modern marketing and advertising.
Today media and entertainment takes up an increasing amount of the household spend, as does housing, but FMCGs are a crucial part of their essential and disposable income spend.
They have nostalgia wrapped up in them, distinctive aromas, taste and packaging designs. From the smell of my Granny using so much Pledge on the TV that I was surprised it didn’t burst into flame to the taste of Cidona and texture of Boland’s Fig Roll biscuits in my mouth.
The sound of their advertising jingles was the soundtrack of my childhood. Digital advertising is largely rationale, it lacks the fluent devices that provide the centre to advertising and made FMCG advertising iconic. Fluent devices like the Peperami ‘Animal’, the M&M characters or the Cadbury Smash robots were embedded in deep marketing research. FMCG brands still sponsor the best research in marketing science.
I had the good fortune to work inhouse at Unilever and agency-side for their brands. I also managed to work on Coca-Cola and Colgate during my time in Hong Kong.
Ian Hislop is well known in the UK as being the editor of Private Eye and managing to bring the snark of the paper into real life. In this interview with the politics channel of Joe, he seems flummoxed by the state of politics in the UK over the past year or so.
In this video, Ian Hislop talks about the year with clear sense of exasperation. The laughs are for relief rather than humour. The commentary by Ian Hislop on collective short term memory is very interesting.
Tiananmen Square killings
CNN put together an interesting collection of footage around the Tianamen Square protests and put some context around what was happening in China when the protests happened. CNN seemed to have done a better job than most western media at the time in its coverage of the protests. If anything the footage seems even more harrowing now than the bit I remember from the time.
CNN
Darlie Malaysia travel promotion
Back when I worked on Colgate brands in Asia, Darlie was the ‘entry level’ brand. As such its one of the best selling toothpaste brands in Asia and you can see it in any pharmacy or supermarket you walk into in China, Hong Kong and across Southeast Asia. It’s actually an old brand founded in the 1930s in Shanghai that latched on to the popularity of Al Johnson to promote the teeth whitening effect of their toothpaste.
The brand seems to have changed to Darlie around about 1990.
Colgate Palmolive
Moving forward three decades Darlie is still wrestling with its heritage in the eyes of western stakeholders important to Colgate Palmolive. Darlie is a best selling brand.
In Malaysia it seems to have got involved in a package promotion with local travel brand Klook to provide travel vouchers and hotel discounts as Malaysia kick started its domestic tourism and hospitality industries. Much of the promotion revolves around the use of influencers (to appeal to the three main ethnic groups in Malaysia – Chinese, South Asians and Malays).
I am not a huge fan of their books generally, but if the Darlie adverts spark your interest, then the Lonely Planet travel guide is your best option for the two main areas to see: Kuala Lumpur (KL) and Georgetown on Penang island.
The Reflex
I have been listening to this mix a few times this week.
Zone Energy
Zone Energy drinks targeted students sitting exams with adverts on the Tokyo subway that only. they could see using the red plastic sheet lens that is used to decode answers in their work books.
While everyone from from organised criminals to Chinese government hackers were robbing governments blind during the COVID crisis, in the UK the scandal surrounding PPE Medpro seems particularly egregious. The tale of PPE Medpro goes back to the VIP programme that the UK government used to secure PPE through politically connected companies. PPE Medpro was one of the companies who benefited from £10 billion squandered on these PPE purchases.
Michelle Mone with former Spice Girls singer Mel B
PPE Medpro got contracts through the VIP programme after a Michelle Mone, a member of the House of Lords lobbied on their behalf. Mone had previously set up a successful clothing brand with her first husband, then moved into diet pills, fake tanning products and even an aborted cryptocurrency launch.
In return PPE Medpro is alleged to have paid Mone £29 million, the subsequent investigation led HSBC to freeze her bank accounts.
China
China risks 1mn Covid deaths in ‘winter wave’, modelling shows | Financial Times – China is easing restrictions after the Chinese COVID protests. 1 million is on the low end of numbers I have heard quoted. However, it is also politically evocative. The Chinese people have been constantly reminded that 1 million people lost their lives to COVID in the United States and the communist party ensured that just 5,000 people have died in their country.
Germany confronts a broken business model | Financial Times – Chief executive Martin Brudermüller announced that BASF would downsize in Europe “as quickly as possible, and also permanently”. Most of the cuts are expected to be made at the Ludwigshafen site. BASF is not alone. Since the summer, companies across Germany have been scrambling to adjust to the near disappearance of Russian gas. They have dimmed the lights, switched to oil — and, as a last resort cut production. Some are even thinking about moving operations to countries where energy is cheaper. That is triggering deep concern about the future of German industry and the sustainability of the country’s business model, which has long been predicated on the cheap energy guaranteed by a plentiful supply of Russian gas. Constanze Stelzenmüller, director of the Center on the US and Europe at the Brookings Institution, has said Germany is a case study of a western state that made a “strategic bet” on globalisation and interdependence – based on this experience why would you want to ‘bet’ on China or any other authoritarian country? Once the basic industries like BASF go, the higher end industries will follow
Auction sales slide in Hong Kong | Financial Times – Six-monthly auction sales in Hong Kong have had their worst results since 2018, with this season marking the third consecutive drop, according to ArtTactic. Its analysis finds that the October-to-December evening sales made a total of HK$1.7bn ($220mn, before fees), a fall of 34 per cent since the equivalent sales last year and more than 50 per cent down from their peak in spring 2021 – this is interesting given how much has been invested in the past couple of years by the major auction houses into Hong Kong
How Do Korea’s 1% Get Rich? – The Chosun Ilbo (English Edition) – The wealthy prefer deposit and savings accounts as the best short-term investments over the next year now that interest rates are high. But they pointed to real estate, both to let and for use as their own homes, as the best investment over the longer term. Their hopes for gold and jewelry or bonds also increased.
Being a creator and relying on YouTube ad revenue sounds like rather like being a musician and relying on Spotify. For reference £1 is worth about ₩1611 at the time of writing, which means they make less than £50/month. This anecdotal evidence fits right in with an analysis piece in the FT – The Lex Newsletter: the cratering creator economy | Financial Times
China’s Diaspora Policy under Xi Jinping – Stiftung Wissenschaft und Politik – China estimates the number of people of Chinese origin outside the People’s Republic to be 60 million. Beijing considers them all to be nationals of China, regardless of their citizenship. Xi Jinping views overseas Chinese as playing an “irreplaceable role” in China’s rise as a world power. Beijing is working hard to harness overseas Chinese resources for its own goals in the fields of economics, science and technology, as well as diplomacy and soft power. Beijing also expects people of Chinese origin in Germany to deepen relations between China and Germany. But not only that: As “unofficial ambassadors”, they are also expected to spread China’s narratives to the German public, defend China’s “core interests”, and help with the transfer of knowledge and technology to China. – This explains foreign police stations to ‘help the Chinese diaspora and considers Singapore to be a ‘Chinese state’. To realise how ridiculous this sounds, imagine Ireland berating the United States for not towing the line because it is an Irish state. I was surprised at the relatively small size of the Chinese diaspora at only 60 million, Ireland claims 70 million people of Irish descent. And that’s even allowing for the fact that the Irish minority in mainland Britain is declining in number due to an ageing community. If you want to know more about the government of China and its efforts to influence the Chinese diaspora, I can recommend reading Hamilton & Ohlberg’s – The Hidden Hand.
It’s hard to believe that fast food restaurants were innovative 40 years ago. McDonald’s haven’t changed their tray designs at all. The idea of it being fast and clean doesn’t feel so fast or clean now given the small of the restaurant and greasy stainless steel counter sides.
Magic: The Slathering | Financial Times“We are downgrading Hasbro to Underperform after conducting a deep dive on the company’s Magic: The Gathering business. Hasbro is overproducing Magic cards which has propped up recent results but is destroying the long-term value of the brand. Card prices are falling, game stores are losing money, collectors are liquidating and large retailers are cutting orders.”
In 2020 Forbes magazine described Yeezy’s rise as “one of the great retail stories of the century”. Yeezy influenced and inspired a multitude of other fashion brands. Kanye West and the Yeezy brand has been a phenomenal power in street wear. West collaborated with BAPE early on his career and Yeezy took off with the famous Nike collaboration output: Air Yeezy sneakers. Adidas reached out to West, after
Adidas has a plan to sell Yeezy sneakers without Ye – Because the company owns the designs it made with Ye, it can—and it probably will—sell the shoes, chief financial officer (and interim CEO until Dec. 31) Harm Ohlmeyer said on the company’s Nov. 9 earnings call. – They can’t use the Yeezy name though. Given that Yeezy is responsible for up to 40 percent of adidas properties according to some sources, this could end up being the best of both worlds for adidas. Kanye West was unhappy for a long time with the adidas deal, so unlikely to complain, and he may yet be able to use the Yeezy brand with another sneaker maker, for instance in China.
Opinion | How China Lost America – The New York Times – interesting piece by Thomas Friedman – the big take out for me is that China thinkers don’t realise that Xi Jinping doesn’t care due to his Marxist dialectic world view. Read also: The Return of Red China: Xi Jinping Brings Back Marxism – China is now breaking from decades of political, economic, and foreign-policy pragmatism and accommodationism. Xi’s China is assertive. He is less subtle than his predecessors, and his ideological blueprint for the future is now hiding in plain sight. The question for all is whether his plans will prevail or generate their own political antibodies, both at home and abroad, that begin to actively resist Xi’s vision for China and the world. But then again, as a practicing Marxist dialectician, Xi Jinping is probably already anticipating that response—and preparing whatever countermeasures may then be warranted – Kevin Rudd on China
Consumer behaviour
PR emails: I said yes to every single one for a day. Oof. | Slate – Could it be possible that the publicists are on to something? Is the daily flood of hopeless pitches actually a secret window into American ingenuity, optimism, and desperation—not to mention a very interesting line of scientifically tested sex toys?
Really interesting commentary on how Adidas designed the mesh used in the 4DFWD running shoe that provides a similar energy transfer to the carbon fibre shank in Nike Air Zoom Alphafly NEXT% shoes that completely changed long distance running
Great video on how additive manufacturing’s unique properties can result in innovation. This heat exchange was printed from laser sintered aluminium alloy powder. The weight savings and increased thermal efficiency figures claimed are very impressive. The problem is using this technology at scale, or will it be niche like carbon fibre fabrication is now?
Some machines combine CNC milling machines with additive manufacturing capability, this hybrid expertise makes a lot of sense.
The US used shell companies during the Cold War to secure titanium from Russia. Now it seems that Russia has done similar things with electronics components for its smart weapons obtained from US manufacturers.
Carl Schmitt was a German jurist, legal theorist and political theorist. The common narrative around him is that he came up with the legal principles that justified most of Nazi Germany’s greatest excesses. His work has also been used to justify the Xi-era legal system in China with legal thinking leaning heavily on the work that Carl Schmitt did. But there is more to the Schmitt story than that.
Conservative state theory
While the current Communist Party of China thinkers see Schmitt as a like mind, the German legal system and Schmitt’s legal system would have appealed to China from the founding of modern China with the monarchy being deposed, through warlord era though to the leadership of the Kuomintang. Germany had consolidated into a modern nation and built an empire in a relatively short space of time thanks to its legal system and a conservative state theory.
Cautionary tale of the Weimar Republic
Post World War One, the Weimar Republic put checks and balances on the government through the courts, which was seen as a negative given the relative performance of the country. Into this political change came Carl Schmitt. Ryan Mitchell does a good job at bringing Carl Schmitt’s story to life and talk through his relevance to China through the years.
Moving forward to Xi-era China, the Weimar Republic that Carl Schmitt lived in looks like a living nightmare in the the same way that German Empire looked like an exemplar. Secondly, socialism didn’t provide an appropriate legal system for Communist China, so they adapted the German system that the Kuomintang had used previously with Chinese socialist characteristics that Hitler would have approved of.
Carl Schmitt comes across as a more complex figure than he has been recently portrayed.
Consumer behaviour
How to make friends as an adult | The Face – really interesting that The Face felt that they had to write this article. I made some of my long term friends in London during my late 20s and early 30s. Many of the readers will also have friends from college or university as well. It implies that they aren’t socialising at house parties, going to concerts, club nights or bars. Work also seems to be a spartan supply of friendships.
HSBC strains reach breaking point | Financial Times – Last week, a row between HSBC and its largest shareholder, Chinese insurance group Ping An, spilled into the public arena after Michael Huang, chair of the insurer’s asset management unit, told the Financial Times the bank should break itself up and be “far more aggressive” in its cost-cutting. The extraordinary dust-up, brewing in private for several years, according to people close to the bank, first came to light in the spring when it emerged that Ping An had told HSBC management they should pursue a break-up. HSBC has largely sat on its hands in the interim, fuelling growing frustration at Ping An. “The global finance model that once dominated and shaped the global financial industry in the last century is no longer competitive,” Huang told the Financial Times. “Just divesting a few small markets or businesses” would not be enough to address the challenges. He urged the bank to “adopt an open attitude by studying the relevant suggestions carefully and prudently [ . . .] rather than attempting to simply bypass and reject them”. Ouch
Ireland
‘There’s not many left now’: census shines spotlight on Britain’s dwindling Irish community | Immigration and asylum | The Guardian – The Irish came in waves that started in the 19th century and continued through the Great Depression, the post-war boom, the swinging 60s, the Thatcher era and into the 21st century, one of the great migrations. Many were unskilled labourers, or navvies; others were plumbers, teachers, nurses, dentists, writers and entertainers. Some became famous – Oscar Wilde, Fiona Shaw, Graham Norton – or had children who became famous – Shane MacGowan, Morrissey, Piers Morgan. However, last week brought confirmation that the Irish community, for so long Britain’s biggest source of immigration, is withering. Census figures showed the number of Irish-born people living in England and Wales last year numbered 324,670, a fall of 80,000, or 20%, from a decade ago, when they numbered 407,357. The UK’s Office for National Statistics says this is a long-term trend that started in 1961, when the Irish-born population peaked at 683,000, more than double the current number. Once the biggest group of those born outside the UK, the Irish are now fifth behind India, Poland, Pakistan and Romania
The relationship between word count and engagement | Chartbeat Blog – Our analysis shows that up to almost 4,000 words, the longer article, the more engaging it will be. If your articles are falling short of the benchmarks we’ve shared, a real-time optimization tool like our Heads Up Display can show you how far readers are scrolling and give you an opportunity to make changes at the point of exit. Beyond 4,000 words, variability in engaged time grows, but that doesn’t mean there’s a ceiling. As we see with our year-end list of the most engaging stories, unique topics can require more depth than daily reporting. This doesn’t mean you should shy away from covering them. It just means you’ll need to devote more attention to optimizing these pages for engaged time.
Airbnb Says Its Focus on Brand Marketing Instead of Search Is Working – WSJ – Airbnb Inc. said its strategy of slashing advertising spending, investing in brand marketing and lessening its reliance on search-engine marketing is continuing to pay off. Its marketing spending is now low enough that it doesn’t anticipate drastic reductions even if economic headwinds worsen next year, it said.– some really interesting feedback that implies Google has lost its position as the front door of the web despite dominance in both mobile and desktop browsers
Apple’s hope for record quarterly sales damped by Zhengzhou restrictions – Apple continues to see strong demand for iPhone 14 Pro and iPhone 14 Pro Max models, and expects lower iPhone 14 Pro and iPhone 14 Pro Max shipments than previously anticipated, adding that customers will experience longer wait times to receive their new products. Apple said it is working closely with our supplier to return to normal production levels while ensuring the health and safety of every worker. According to Barclays’ research notes, the COVID outbreak in Foxconn’s Zhengzhou plant, which accounts for 70% of worldwide iPhone production, is estimated to affect the output of 10-12 million iPhone Pro models for the fourth quarter of 2022. Meanwhile, Deutsche Bank Securities said in a research note that according to Apple’s 10-K document filed on October 28, the company had manufacturing purchase obligations of US$71.1 billion for the third quarter, up 65% annually and 30% quarterly – a sign leading Deutsche Bank Securities to believe that Apple forecasts better iPhone growth than last year. Manufacturing purchase obligations represent non-cancelable purchase orders of components ahead of unit sales and typically covers periods up to 150 days
