Category: fmcg | 雜貨業務 | 소비재 | 食料品事業

FMCG or fast moving consumer goods sprang out of the mass industrialisation. Brands sprang up originally as a guarantee of quality. Later on as these brands needed to be promoted, we saw the foundation of the what we think of as modern marketing and advertising.

Today media and entertainment takes up an increasing amount of the household spend, as does housing, but FMCGs are a crucial part of their essential and disposable income spend.

They have nostalgia wrapped up in them, distinctive aromas, taste and packaging designs. From the smell of my Granny using so much Pledge on the TV that I was surprised it didn’t burst into flame to the taste of Cidona and texture of Boland’s Fig Roll biscuits in my mouth.

The sound of their advertising jingles was the soundtrack of my childhood. Digital advertising is largely rationale, it lacks the fluent devices that provide the centre to advertising and made FMCG advertising iconic. Fluent devices like the Peperami ‘Animal’, the M&M characters or the Cadbury Smash robots were embedded in deep marketing research. FMCG brands still sponsor the best research in marketing science.

I had the good fortune to work inhouse at Unilever and agency-side for their brands. I also managed to work on Coca-Cola and Colgate during my time in Hong Kong.

  • Illegal foreign police stations + more things

    Illegal foreign police stations

    The amount of stories about the Chinese illegal foreign police stations that have broke over the past couple of days is really interesting. The clampdown on illegal foreign police stations seems as if it was either coordinated, or there was an inciting incident that persuaded other governments that they had to act. Secondly, what becomes apparent from the coverage is that governments were aware about them for a while, but chose to do nothing. The mainstream media lack of coverage made China critics look like paranoid cranks when they discussed Chinese illegal foreign police stations in their countries. There is a contrast between the British military Operation Motorman to stop what they perceived as the illegal provisional IRA policing of ‘Free Derry’ and the current handling of illegal foreign police stations set up by the Chinese.

    Police car

    Chinese police operatives operating in Canada, U.S. says in new court filing – The Globe and Mail 

    Chinese overseas police station in Dublin ordered to shut – The Irish Times 

    Netherlands accuses China of operating ‘illegal’ police stations | Financial Times – talk of illegal foreign police stations has been going around the Chinese critics circles for years. It just goes to show, just because you’re paranoid doesn’t mean you’re wrong.

    I think that one of the reasons why illegal foreign police stations hasn’t been covered well by mainstream media is that they didn’t want to give credence to coverage by media that are right of centre like Fox News.

    China

    US think tank CSIS shares expert thought on the 20th Party Congress.

    China’s limitless presidency means limited diplomacy | Financial Times… Chinese diplomats find it disconcertingly easy to revert to behaviour that could be seen as bullying. This confirms the suspicion that European governments have of the Communist party: that it is becoming more brazen. A certain school of Chinese nationalism says that the west is set on containing China’s rise at all costs — and that, as a result, Beijing may as well conduct external relations for internal consumption. Yet European alliances are still in China’s grasp, and many of its own objectives, from technological upgrading to climate action, can only be achieved with a wide range of allies and Video before Hu Jintao’s exit from congress puts files in focus – Nikkei Asia 

    The FT on Evergrande Group bankruptcy.

    Economics

    The end of the system of the world – by Noah Smith and Are the UK, Japan, and Italy “undeveloping countries”? 

    Energy

    The foundations of Russia’s oil and gas industry

    Finance

    ‘We never lost interest’: Asian family offices buy into crypto | Financial Times – Digital asset investments fuelled by weak returns from equity and property

    FMCG

    Krispy Kreme, Crocs, and Keeping the Main Thing the Main Thing 

    Households forgo air fresheners and vitamins in cost of living squeeze | Financial Times 

    Germany

    German exporters rethink €100bn ‘love affair’ with China | Financial TimesCompetition — fair and otherwise — remains a problem. “Our members know that every technology they bring into China, in a relatively short time, will be part of the Chinese market,” said Ulrich Ackermann, head of foreign trade at the VDMA. “We say, be aware you can be kicked out in a short time.” Ackermann spoke of a German manufacturer of construction machinery, whose state-owned Chinese rival sent machines to customers, free for use for the first year. “How can we compete with that?” – This has been the standard playbook for decades. Huawei won telecoms because of state bank vendor financing at negative interest rates, not superior technology and certainly not superior reliability. What took the Germans so long to catch on? I suspect it was the outsized political impact that a few large companies have on German policies versus the middle sized companies that actually drive exports, German employment and prosperity. 

    Health

    BBC: World Health Organization Says Further Research Needed on Pandemic’s Effect on Mental Health, Particularly for Younger People and Women

    Hong Kong

    Pro-democracy Publisher Jimmy Lai Found Guilty on Fraud Charges – The Diplomat – surprising lack of coverage in the UK, particularly as Lai is a British citizen

    Hong Kong Policy Address: How much of John Lee’s maiden speech was old wine in new bottles? – Hong Kong Free Press HKFPHong Kong has experienced a mass outflow of residents since the start of the Covid-19 pandemic and the implementation of the national security law. The previous administration disputed the scale of the exodus, with Lam attributing it to the suspension of quarantine-free travel with mainland China, saying that the number of One-Way Permit holders coming into Hong Kong had significantly decreased. Lee, who has been pressured to stop the exodus of talent from the city, acknowledged the trend for the first time on Wednesday, admitting that the local workforce had shrunk by 140,000 people over the last two years. Lee had previously rejected the use of the term “emigration wave” to describe the city’s recent and dramatic population decline.   While Lam said that she did not want the government to be asking citizens to stay, Lee presented a series of proposals on Wednesday, ranging from new visa schemes to stamp duty cuts, designed explicitly to attract talent. – even the talent attraction proposals won’t make much difference, looking for people only from the world’s top 100 universities and earning at least $318,000 per year. That isn’t going to plug education, healthcare and social care staff gaps. It won’t fill much of the many financial services opportunities either, nor multinational regional hubs

    Ideas

    Adam Curtis on the collapse of the Soviet Union and modern Russia. His commentary on Brexit is spot on.

    Smiles in Profiles: Improving Fairness and Efficiency Using Estimates of User Preferences in Online Marketplaces

    Forbidden Questions – Marginal REVOLUTION – asks some interesting questions around science, innovation and politics. On the Flipside you have communism’s examples of bad science as an exemplar of what can go wrong when politics frames scientific exploration and ideas

    Innovation

    Chip start-up pushes into Taiwan in quest for ever-smaller chips | Financial Times – NanoWired spun out of Germany but is pinning its hopes on TSMC rather than Dresden based semiconductor plants

    I was fired from NYU after students complained that the class was too hard. Who’s next? – The Boston GlobeWhat is overwhelmingly important is the chilling effect of such intervention by administrators on teaching overall and especially on untenured professors. Can a young assistant professor, almost all of whom are not protected by tenure, teach demanding material? Dare they give real grades? Their entire careers are at the peril of complaining students and deans who seem willing to turn students into nothing more than tuition-paying clients.

    Korea

    Kakao, Data Center Fire, the Data Residency Dilemma | Interconnect – Why not data centres further south in Deagu or just outside Busan? The author presupposes that the backup has to be outside the country

    Luxury

    China’s wealthy activate escape plans as Xi Jinping extends rule | Financial Times and as an interesting counterpoint: Asian art and luxury buying boom | Financial TimesAt one level, it is a worldwide trend. From fine art to fine wine, luxury-sector companies have bounced back from the depths of the pandemic as their super-rich customers have, so far, been largely immune to global inflation and economic turmoil. After its worst decline on record in 2020, the global personal luxury goods market grew last year to reach €288bn in value, up 7 per cent on 2019, according to consultancy Bain. It says 2022 began with a further healthy rise. In Hong Kong, though, the picture has been quite distinctive, with some of the super-rich spending locally while others have moved abroad, joining an exodus of more than 153,000 residents since the beginning of 2021. The territory has recorded a 14 per cent drop in the number of millionaires in 2022 compared with last year (that is, people with at least $1mn in liquid assets, according to residency advisory firm Henley & Partners). With about 125,100 millionaires out of a population of 7.3mn, the city fell by four places to 12th globally for the number of high-net-worth individuals – building imperial palaces while China becomes redder…

    Chinese President Xi’s pledge at Congress means getting rich quick is out. Should luxury worry? – yes they should. It isn’t only about wealth but also about the defence against western values

    Second-hand Rolexes: watch out for stupid prices and superfakes | Financial Times – the FT blames millennials who started collecting watches when they couldn’t go on holiday during COVID. I think that the causes are multi-variant. Luxury brands have looked at and learned from streetwear ‘drop’ business models exemplified by the likes of Supreme and Nike’s SNKR app. Secondly, the market might moderate a bit when Rolex realises that there isn’t so much of a demand in China post the 20th party congress. I haven’t paid crazy money like what you’ve described for a pre-owned Rolex, but everyone of my watches original warrant cards have a (mainland) Chinese family name on them. Buying via the verified service on eBay at least reduces the risk of buying an overpriced real, rather than super fake Rolex. I think we should be thankful for small mercies that it didn’t go into meme stocks or OneCoin analogues.

    Marketing

    GroupM Drops New Evidence Of Disconnect Between Economy And Ad Spending 10/24/2022 – it makes sense that some marketers will be bumping spending up to increase relative share of voice during a recession as this will pay dividends from now through the next five years or so as an effect

    Materials

    Balenciaga releases coat made with Ephea, a leather alternative | Vogue Business – fungus based ‘leather’

    🌎 F* Weekly: The end of lithium batteries? – new battery technologies come out of university labs all the time but commercialising them is entirely another thing

    Media

    Chinese censors alter ending of Minions: The Rise of Gru film | China | The GuardianDuSir, a film review publisher with 14.4 million followers on Weibo, noted that the Chinese version ran one minute longer than the international one, and questioned why the extra time was needed. “It’s only us who need special guidance and care for fear that a cartoon will ‘corrupt’ us,” DuSir wrote. Huaxia Film Distribution and China Film Co, the film’s distributors in China, did not respond to a request for comment

    Hit film Return to Dust has vanished from China’s cinemas. Why? | Financial Times“In the beginning,” she says, “Return to Dust attracted almost no attention. An art-house film about poverty among rural peasants? Honestly, neither the government nor mainstream Chinese audiences would normally care.” But then came several fateful quirks of timing. Over the summer, an online short, Second Uncle, became a Chinese viral hit, telling the story of a kindly rural carpenter. On social media, the little-known Return to Dust was mooted as a companion piece. From such small acorns sprang word-of-mouth success. Week by week, the movie built an audience – it might be the government, it could also be forces in the domestic media scene as big budget Chinese films don’t need competition stealing their ability to pay back investments

    Bloomberg Media Is Removing Its Open-Market Programmatic Ads – makes a lot of sense, they can’t sell subscriptions on that poor a customer experience provided by the likes of Outbrain at the bottom of the page

    Information commissioner warns firms over ‘emotional analysis’ technologies | Biometrics | The Guardian 

    Security

    MEPs to call for greater powers for Brussels to curb EU spyware use | Financial Times 

    From East Berlin to Beijing, surveillance goes in circles | Financial TimesLast month, the Stasi HQ hosted a Berlin Biennale seminar on the “Digital Divide”, where panellists discussed the ways in which old, disproved theories are recycled in modern surveillance. Shazeda Ahmed, a post-doctorate at Princeton University, described the rise of emotion recognition technology in China. Parents have pressured schools there to give up emotion recognition in classrooms, but some police forces are investing in the technology, hoping that a person’s movements and gestures can signal their propensity to commit a crime. Such methods fall under the umbrella of “predictive policing”, but they are dangerously unproven. Academics doubt whether gestures can be analysed as discrete events that carry the same meaning from person to person. Speaking at the Biennale, digital rights lawyer Ramak Molavi gave a historical perspective, comparing emotion-recognition trends today to phrenology and physiognomy, the ideas that a person’s skull shape and facial features indicate their character. Molavi described how the ideas had been discredited, but enjoyed a renaissance during the Nazi regime – this isn’t the first time that science and ideology have led each other up the garden path

    Axios China: Spy chief joins Politburo 

    US charges alleged Chinese spies in telecoms probe case – BBC News 

    UK PM set to take on China with ‘NATO of technology’ | EETimes Europe 

    China Goes Full ‘Black Mirror’ With Robot Dog With Mounted Machine Gun 

    Taiwan

    Taipei urbanism – by Noah Smith – NoahpinionI had a disorienting sense of being back in Japan — so much so that I kept expecting people to drive on the left side of the street. So much of the infrastructure in Taiwan looks and feels Japanese — the pavement, the building materials, the signs at the airport. People cite this as a residue of the colonial period, but given that the colonial period ended 77 years ago, it’s probably more due to Taiwanese architects, urban planners, and engineers continuing to look to Japan for inspiration. After a few minutes, however, the sense of Japan-ness faded, crowded out by two key features of the Taipei landscape: lush greenery and shabby building facades

    Technology

    SK Hynix announces capex cuts by 50%, and selling China fabs could be option in contingency plan 

    Web of no web

    We are dangerously reliant on GPS to tell the time | Financial Times

    Ford, Volkswagen pull the plug on joint robocar project | EETimes Europe 

  • Diwali 2022 adverts

    Diwali 2022 adverts celebrate the Hindu festival of light. I’ve previously covered Chinese New Year ads & thought I could cover Diwali this year as well.

    Ferrero Roche

    The advert features Hrithik Roshan. Mr Roshan is an Indian actor who appears in Hindi films. He has 41 credits as an actor. It very much fits into the theme of Diwali and comes from a very authentic place.

    Cadbury

    By comparison Cadbury has celebrated Diwali 2022 by focusing much more on social purpose and doing good.

    Khazanah Deepavali

    Khazanah Deepavali is the national investment fund of Malaysia and this advert takes the kind of family story approach that one also sees in a lot of lunar new year ads in Malaysia. Given that its a multicultural environment taking this line the Diwali 2022 advert ensures that it will reach beyond the Indian community. The togetherness of multiple generations of family is a common bond, even if the rituals are different. And there is a nice twist in the telling of the tale.

    RHB

    RHB is a Malaysian banking brand who define a hero as someone who does good for others with no expectation for a favour in return in order to celebrate Diwali.

    Maxis

    Maxis is a Malaysian cellphone provider, its an emotional gut punch of ad that South East Asian adverts seem to be so good at doing. It doesn’t so much tug on your heart strings, instead it turns you and your heart strings into a double bass which it plays with considerable skill. Probably the best ad I have seen for Diwali 2022.

    This ad is in sharp contrast to the high energy ad that Maxis did last year celebrating the ‘Most Influential Influencer’.

    Shopee

    Deepavali 2022 – Deepava-LIT catches the energy of their Chinese New Year adverts and keeps things relevant for Diwali.

  • The Feelings & other things

    The Feelings and World Mental Health Day

    Disclosure: work thing. The Feelings was put together by some of my colleagues at McCann for the Laura Hyde Foundation. The Feelings is a film put together to raise awareness of the serious difficulties that frontline workers face, and how this can affect them on an ongoing basis, particularly if they don’t seek support. Each of the characters represents some of the feelings that workers can be holding down in an effort to meet expectations of outward stoicism, appear professional or just hold it together. This can include feelings of ‘rising dread’, ‘red rage’, and ‘powerless’.

    You can find out more about the mental health impact on our frontline workers here. World Mental Health day was Monday morning and as a business we’ve been looking at agency member health on an ongoing basis.

    Malaysian independence

    Tunku Abdul Rahman was a Malaysian statesman and lawyer who served as the first prime minister of Malaysia and the head of government of its predecessor states from 1955 to 1970. Tunku is a royal title which gives an idea of the respect that he is held. He was the first chief minister of the Federation of Malaya from 1955 to 1957. He supervised the independence process that culminated on 31 August 1957. As Malaya’s first prime minister he dominated politics there for the next 13 years. In 1963, he successfully incorporated the Federation of Malaya, Sabah, Sarawak, and Singapore into the state of Malaysia. However, tensions between the Malay and Chinese communities resulted in Singapore’s expulsion in 1965. His performance during race riots in Kuala Lumpur in 1969 led to his resignation the following year.

    Discrimination

    This opened the door a succession of economic policies that favoured Malays at the expense of ethnic Indians and Chinese Malaysians The New Economic Policy was put in place for 20 years. It was replaced by National Development Policy in 1990 and the National Vision Policy (NVP) in 2001. But all of this was to happen in the future. At the time of independence Tunku Abdul Rahman was a hero for all communities and his speeches unified rather than divided the different communities of the Malaya Federation. Cadburys put this advert together to celebrate Malaya independence and capture the memories of someone who saw Rahman speak.

    The global landscape for artificial intelligence

    INFER did an interesting talk that showcased which countries are punching above their weight in development around machine learning. You’d be surprised by many of the results.

    Pui Yuet

    Pui yuet nannies bring traditional techniques for well-heeled Hong Kong new mothers. It brings a mix of common sense, traditional Chinese medicine and folklore together to get mother and baby off to the best start.

    Singaporean OnlyFans creatives

    Our Grandfather Story have done some fantastic interviews with OnlyFans creatives who tell their stories. Its complicated, heart-breaking and empowering in turns.

  • Google Maps + more stuff

    Google Maps

    The Wall Street Journal explores the history and technology behind Google Maps. The mapping equipment decrease in size over time is particularly interesting to see. The origin of Google Maps starts with a PC app developed the Rasmussen brothers. Jens went on to help found Apple’s map application as well. What quickly becomes apparent when you look at the camera and mapping equipment is the lack of designing for operator comfort. Even these are produced in commercial amounts, the Google Maps camera and LIDAR equipment still looks and feels like an engineering student project. Google Maps is now 17 years old from launch. It spurred a large amount of development on what was termed ‘where 2.0‘.

    The impact of where 2.0 in our world today can be seen in local recommendations from Siri on your smartphone to the Institute for the Study of War, which has created the defacto map for what’s happening during the Russian war of aggression in Ukraine.

    Aquafresh fortune-telling

    Grey Japan based the campaign on a behavioural insight. During COVID, Japanese toothbrushing habits changed. While brushing your teeth morning and night was common within the Japanese lifestyle prior to COVID; the emphasis has also slowly shifted to brushing in the night and less in the morning.

    Aquafresh Japan fortune teller

    The campaign asked Aquafresh users to upload a photo on Twitter showing the toothpaste applied to their toothbrush. They would then receive their fortune-telling results from the famous Japanese fortune teller Johnny Kaede based on the colour and shape of the toothpaste on the brush.

    Brabus Invicto

    German Mercedes tuner and the sultans of bling Brabus have got into the armoured G-Wagen business with the Invicto. I am not quite sure who it will be marketed to since the security sector is already well catered to by the likes of Alpha Armoring. But if you need a team of armed bodyguards to rollout and deploy rapidly on the Kings Road in Chelsea, be reassured Brabus have the gun truck for your ex-special forces types.

    The engineering and manufacturing processes that go into making the vehicle is very interesting. It contrasts with the process that Jankel uses for its Land Cruisers. The main challenge I see is the large number of pieces that Brabus has to use compared to Jankel’s hot forming process.

    Lyle Goldstein on U.S. Strategic Challenges

    Goldstein is a director at a dovish US think tank and formerly taught as the US Naval War College. I don’t necessarily agree with Goldstein since I view the challenges that the west faces more apropos to the Axis powers, rather than the cold war.

    Manulife Hong Kong

    Manulife insurance for personal injury and health costs is what this ad is using. The actors are famous in the Hong Kong film industry and the ad uses tropes from police and spy films.

  • Middle Earth playlist + more things

    Middle Earth playlist

    In Deep Geek through his Middle Earth playlist goes in depth into the world that JRR Tolkien built around The Hobbit and The Lord of The Rings. Christopher Tolkien added to the world through his work compiling and editing his father’s manuscripts. Keeping track of it all is a huge undertaking and Tolkien fans often disagree over nuances. Hence, the Middle Earth playlist acts as a sort of audio CliffsNotes analogue to all things Tolkien-related.

    Ahascragh races

    The Ahascragh of my memories is a one-road town with a petrol station slash local garage and tractor repair workshop, pub and one or two general stores. It was the local market town closest to the farm where my Dad grew up in Galway. By comparison it barely merits the name of town compared to the local urban centre Ballinasloe. This TV news section is from 1977. This seems to be encouraging child jockeys and raising money for the local GAA club.

    Big Trouble In Little China

    Big Trouble In Little China has a number of problematic aspects to it, but is saved by its efforts to honour the Chinese and Hong Kong cinema that went on before. It’s one of my guilty pleasures as I am a big John Carpenter fan.

    Cadbury Lunch bars

    Cadbury South Africa promoted their Lunch Bar using a character called Tumi who is the ultimate side hustler.

    According to Dan Parmenter who was the creative director on the project

    So, we created the story of Tumi, a streetwise hustler who has a couple of different vocations and even owns his own small business. His streetwise nature means that even though he’s managed to snag a part as an extra in a war film, he’s still not shy of a bit of his own shameless self-promotion.

    Dan Parmenter

    Sir Michael Caine reads Kipling, Neeson reads Yeats

    Sir Michael Caine reads Kipling for a UN campaign.

    Liam Neeson reads Yeats for RTÉ

    Generative machine learning algorithm animation

    Using StableDiffusion algorithm to create a video that explore our past, present and future. It has a charm to it that reminds me of old stop motion animation.

    Alan Dulles

    Alan Dulles talks about the role of intelligence and regime change in foreign states in this old film. It is interesting that the film starts off with a modern Soviet tank that the CIA managed to acquire through theft. Dulles was the head of the CIA during the early cold war. He was responsible for coups in Iran and Guatemala. His career finished with the Bay of Pigs.

    https://youtu.be/ZZQ54yqtlRw