ICYMI | 万一你错过了| 당신이 그것을 놓친 경우에 대비해서

Reading Time: 2 minutes How Streetwear Is Driving Innovation in Hardware | HYPEBEAST Ralph Lauren’s CMO on retelling its brand story to ‘reach the kid looking for Supreme’ | The Drum – “We’ve marketed those in a very bespoke, very direct way to newer audiences. We can market on one hand to someone who’s been into the brand for … Read moreICYMI | 万一你错过了| 당신이 그것을 놓친 경우에 대비해서

Five for Friday | 五日(星期五) | 금요일에 다섯 가지

Reading Time: 1 minute Kraft Mother’s Day marketing – Kraft’s marketing has left a lot to be desired in the past couple of years partly due to the way the brand has implemented ZBB, but this campaign running in the US is genius. Feedi Search Engine – part of the importance of media literacy is finding quality sources and … Read moreFive for Friday | 五日(星期五) | 금요일에 다섯 가지

I like: Belkin Audio + Charge Rockstar

Reading Time: 1 minute The Belkin Audio + Charge Rockstar is an accessory that allows you to charge and listen via headphones to a modern iPhone at the same time. Apple’s move to the Lightning connector leaves a lot to be desired; but you have to work with what you have. It has come in handy listening to voice … Read moreI like: Belkin Audio + Charge Rockstar

The insiders guide to smartphone launches

Reading Time: 2 minutes MWC is one of the key dates in the diary for smartphone launches by manufacturers. Apple marches to the beat of its own drum, but Android manufacturers try and go close to MWC: Samsung has gone out the week before with its foldable smartphones Huawei starts off at MWC as one of a series of … Read moreThe insiders guide to smartphone launches

ICYMI | 万一你错过了| 당신이 그것을 놓친 경우에 대비해서

Reading Time: 2 minutes The Kraft Heinz experiment in radical cost-cutting has failed. | LinkedIn – imagine if 3G Capital had succeeded in their hostile bid Unilever as well? Number of ‘McRefugees’ increasing, study finds | HKEJ Insight – a seven fold increase over 6 years. More on the background on McRefugees Luxury Brands Learn How to Speak Streetwear … Read moreICYMI | 万一你错过了| 당신이 그것을 놓친 경우에 대비해서