brand planning ^ culture ^ design ^ east asia ^ ephemera ^ media ^ tech
Reading Time: 2 minutes Disney posted this beautiful trailer of the Mulan-live action adaption this weekend. I presume it was to try and take the sting out of a black mermaid earlier this week on Chinese social media. Kudos to my former work neighbours at Leo Burnett London for this lovely bit of craft in a McDonald’s UK ad … Read moreThings that made my day this week
Reading Time: 3 minutes Looking back on the career of Jony Ive, its hard to believe where the company came from. When Steve Jobs returned to Apple he picked through much of Apple and didn’t like what he saw. He did see something in Jonathan Ive and the small cadre of product designers left at Apple. Ive’s moving on … Read moreThe Jony Ive post
Reading Time: 2 minutes Flickr best social network experience going / Boing Boing – this, but I am not blind to the communities flaws An Oral History of Oakleys, the Most Badass Sunglasses of the 1990s | MEL Magazine – or how Luxottica made a great brand merely good The Ad Contrarian: The Stupidity Of Ignoring Older People | … Read moreICYMI | 万一你错过了| 당신이 그것을 놓친 경우에 대비해서
Reading Time: 2 minutes How Streetwear Is Driving Innovation in Hardware | HYPEBEAST Ralph Lauren’s CMO on retelling its brand story to ‘reach the kid looking for Supreme’ | The Drum – “We’ve marketed those in a very bespoke, very direct way to newer audiences. We can market on one hand to someone who’s been into the brand for … Read moreICYMI | 万一你错过了| 당신이 그것을 놓친 경우에 대비해서
Reading Time: < 1 minute Kraft Mother’s Day marketing – Kraft’s marketing has left a lot to be desired in the past couple of years partly due to the way the brand has implemented ZBB, but this campaign running in the US is genius. https://youtu.be/kM3L4ngnq9Q Feedi Search Engine – part of the importance of media literacy is finding quality sources … Read moreFive for Friday | 五日（星期五) | 금요일에 다섯 가지