哈囉 – here you’ll find posts related to Hong Kong. That includes the territory, the culture, business, creativity and history. I lived and travelled to Hong Kong a number of times, so sometimes the content can be quite random.
In addition, I have long loved Cantonese culture and cuisine, so these might make more appearances on this category. I am saddened by the decline in the film and music production sectors.
I tend to avoid discussing local politics, and the external influence of China’s interference in said politics beyond how it relates to business and consumer behaviour in its broadest context.
Often posts that appear in this category will appear in other categories as well. So if Apple Daily launched a new ad format that I thought was particularly notable that might appear in branding as well as Hong Kong.
If there are subjects that you think would fit with this category of the blog, feel free to let me know by leaving a comment in the ‘Get in touch’ section of this blog here.
Samuel L Jackson has a second go at playing re-conned blaxploitation private investigator John Shaft. This time it seems to be a bit more self conscious and ironic in tonality. Think Jackson’s first outing as John Shaft mixed with Snakes on a Plane
Gillette Spain comes up with an advert that looks at masculinity without offending their customer base with heavy handed patronising messaging or ‘brandsplaining’ as I like to think of it.
https://youtu.be/A5PHG9AHdhk
A couple of weeks ago I showed the controversal advert featuring William Chan to promote Chanel’s J12 watch. There are parodies across the web of Chan’s Chinglish and general weirdness of the ad. This is my favourite one.
Singapore newspaper TODAYonline | In Hong Kong, foreign maids are racing to reclaim their voices – foreign domestic helpers live outside society and at worst they are horribly mistreated, suffer from loneliness or are victimised with scams and MLM schemes. It’s great to see a positive story about this community managing to do fantastic achievements on their own terms.
What we’d know as Eid in the UK, is known in Malaysia and Singapore as Hari Raya. You get seasonal tentpole ad campaigns. Here are some of the ones that I liked the most.
Swatch have been doing some interesting things around personalisation of watch design, but Swatch and Brexit feels like a leap too far. They’ve got a really nice user experience in the web interface, which makes this a disappointing post to make. I do wonder about who they think Swatch and Brexit is actually aimed at? What other fashion or luxury brand has looked to exploit Brexit like a tawdry souvenir seller?
More Beyond campaign
Cathay Pacific – Move Beyond campaign might have passed by without a mention for me for a number of reasons.
It doesn’t say anything new, but reaffirms the Cathay Pacific that I’ve known and loved to fly with
It’s very much a campaign designed to top up brand awareness and consideration for the airline which has taken some brand knocks at home and declining awareness abroad
It’s about brand purpose, which seems to be a hygiene factor at the moment. More on that from Mark Ritson. I am not sure that Cathay Pacific’s brand purpose passes Ritson’s test of being prepared to stick with the brand purpose, even when it costs money – like when they moved away from having the Mandarin Oriental handling lounge catering…
Creatively its nice. A generic, safe looking brand film with catalogue corporate video backing track. I know Jack Scott shot it and some of the cinematography is nice (that word again), the colouring of the film is on point for money well spent. As an audience member it is pleasant enough to watch drift by, but not necessarily enough to spike a change
In fact, if it wasn’t for the MTR (Hong Kong’s equivalent of London Underground and Overground) and Hong Kong International Airport outdoor advertising it would be utterly forgettable. One of the print posters has a couple of clothed men holding hands running on a beach. An ideal compromise between a socially conservative society and western virtue signalling.
The poster wasn’t initially allowed to run on the MTR or in Hong Kong International. I heard some murmurings of China’s dark shadow casting a censoring hand on the posters – by westerners on social media. To be honest, they’d be more concerned about dealing with free speech, Falun Gong supporters, the Hong Kong independence movement rather than homosexuals being encouraged to walk on a beach in business smart suits.
Instead the reality is more mundane. A minority of Hong Kongers: Taoists, Buddhists, the non-religious and Christians alike are a bit ‘mid western American’ about the gay community. There is an obvious tension between deeply-held beliefs, the longevity of the family through children and grandchildren. Thankfully, the LGBT community and straight supporters managed to have the ban reconsidered.
William Chan Chinglish
I am guessing that Chanel has insights to show that women buy its J12 watches, whether as a gift for someone else or themselves. William Chan is an interesting brand ambassador choice in this video. There is criticism in the YouTube comments on his pronunciation and ‘Chinglish’. It also feels a bit too ‘sweet’ to me. At least he’s a good boy who loves his Mum.
Royyal Dog
Asian Boss put together this great documentary on Royyal Dog – Korea’s top graffiti artist.
Sony
Lastly I found this amazing corporate film by Sony of their corporate history that I guess was shot in the early-to-mid-1970s. The manufacturing process, in particular test and measurement being so labour intensive is fascinating. The 5 inch micro-TV set is a beautiful piece of product design, as is the early Trinitron TV set. The hi-fi equipment is achingly beautiful. Well worth watching it from start-to-finish. More Sony content here.
Harry’s and Dollar Shave Club upended the shaving industry — then conglomerates snapped them up – Axios – former Treasury secretary Larry Summers quotes on Twitter were very interesting. They reflect on a challenge that European tech start ups have faced for decades: “This article is as vivid an example as I have seen of the need for an overhaul of US antitrust. If this can be happening in shaving industry, problems may be pervasive even outside technology. The interesting question is how much of the problem is failed enforcement of existing law and how much is that existing law needs to be altered. I suspect the former. You do not have to have a broad new theory of antitrust to be appalled by these developments. They look terrible for consumer welfare.”
NGT48 pop idol Maho Yamaguchi’s apology for home assault sparks outrage at Japanese victim-blaming | South China Morning Post – A Japanese girl group pop star gets assaulted in her own home by a crazed fan. She is then made to apologise by her management company for the whole incident. So reading between the lines management are likely to be scum bags, possibility connected to the criminal underworld, if not a yakuza family. The yakuza historically have had strong links to the entertainment industry. Periodically there is a scandal where photos of entertainers mingling with Yakuza appear in the media
2019 Predictions | The Daily | Gartner L2 – no surprise on the Amazon predictions. Amazon has little incentive to buy legacy retailers as its advantages comes from the lack of legacy infrastructure and people. Amazon’s increase in value makes sense due to its cloud computing market share, and increase in share of basket and performance advertising.
Qualcomm CEO defends chip licensing business in FTC trial – CNET – Qualcomm’s “no license, no chips” policy is at the heart of the FTC’s case against Qualcomm, which lawyers are arguing before Judge Lucy Koh in US District Court in San Jose this month. Mollenkopf was among the witnesses who testified on Friday. Under the policy, companies must license Qualcomm’s patents before it will sell them chips. Qualcomm customers, such as Apple, don’t like that one bit.
This week saw a huge leap forward for Chinese space exploration and the Chinese space program. China landed a space ship on the far side of the moon and is currently exploring it. The Chang’e 4 space ship is named after a Chinese goddess who reputedly lives on the moon. It carried the Jade Rabbit 2 rover. Chang’e was kept company on the moon by her pet jade rabbit.
This is a huge achievement. It has been fifty years this August since Neil Armstrong landed on the moon. NASA has plans for its Saturn rockets, but the actual knowledge to build that size of rocket is being relearned through its SLS programme. NASA engineers now marvel how 1960s era welders managed to manually create perfect long welds in the rocket motors with lost craftsmanship.
Secondly there is the context of the Chang’e project. China builds programmes like the Chinese space program by thinking in terms of decades. It will be doing invaluable research and the space programme may spur Chinese innovation just like what happened in the US during the 1950s and 60s. You couldn’t have had Silicon Valley or many household goods without space programme knowhow. The Chinese would be much more open to harvesting resources from the moon and beyond. In the same way that the Apollo programme was a part of the cold war, Chang’e is part of a wider political context. Premier Xi is focused on China’s rejuvenation that includes
Ethnic based national(ist) pride. China’s Han ethnicity makes up over 90 per cent of the population. The Chinese government recognises 50 different ethnicities in the country
Pride in Chinese culture and elimination of inferior western culture in China
Technological supremacy
Social progress
Supremacy in hard and soft power
So it was with a certain amount of irony that the Chinese space program published a post on Weibo quoting Pink Floyd’s Breathe from Dark Side of The Moon album.
Pepsi tried to tap into the space age excitement with its early entry into the pantheon of this years adverts celebrating Chinese New Year. This is a seven minute long film that’s part of an integrated marketing campaign around the theme of ‘Bring Happiness Home: Reach for the Stars’
Talking of Chinese New Year adverts, Singtel is another one who is rolling out their campaign a bit earlier than most other brands this year. It follows on from last years advert that focused on the family reunion dinner. You can see the best of last year’s Chinese New Year adverts here
This afternoon I have been listening to the this glorious homage to 1980s R&B. Lizzo’s Juice is a great pastiche of TV tropes together with a great song. I discovered it via Matt Muir’s Web Curios. Whilst you’re listening to the song go over and sign up for his weekly newsletter right now. (Don’t worry I’ll here until you come back).
This week has been CES in Las Vegas, which explains why the magazine type stories in news programmes have been about gizmos or robots. I found the show pretty disappointing this year. The biggest news was more of a business story. Apple has managed to get iTunes movie and TV series store on Samsung TVs. In addition several brands signed up to support Apple’s Air Play standard for video and HomeKit standard for your internet of things. Quite what all this means for Apple TV sales is another thing. What I found far more interesting was exploring the Consumer Electronics Hall of Fame – IEEE Spectrum. Going through it is instructive. Zojirushi’s Micom Electric Rice Cooker from 1983 brought early artificial intelligence into the home with its use of fuzzy logic to cook rice to perfection. Fuzzy logic then went into image stabilisation and auto focus on cameras and camcorders. Fuzzy logic sold on the benefits and concealed the technology from western consumers. Machine learning techniques are likely to become common in a similar way rather than the current hype. I still lust after the Wadia Digital 170i Transport. 46 years after launching the Technics SL-1200 turntable, they rolled out the SL-1200 Mk VII. This is particularly interesting as they originally stopped production a decade ago and scrapped the tooling. At the time, there wasn’t considered to be enough interest to keep production going in Osaka.
