哈囉 – here you’ll find posts related to Hong Kong. That includes the territory, the culture, business, creativity and history. I lived and travelled to Hong Kong a number of times, so sometimes the content can be quite random.
In addition, I have long loved Cantonese culture and cuisine, so these might make more appearances on this category. I am saddened by the decline in the film and music production sectors.
I tend to avoid discussing local politics, and the external influence of China’s interference in said politics beyond how it relates to business and consumer behaviour in its broadest context.
Often posts that appear in this category will appear in other categories as well. So if Apple Daily launched a new ad format that I thought was particularly notable that might appear in branding as well as Hong Kong.
If there are subjects that you think would fit with this category of the blog, feel free to let me know by leaving a comment in the ‘Get in touch’ section of this blog here.
If there was one theme that ran through most of the things in this week’s post its high production values in content creation
The thing that blew me about this advert is how old school it feels and I mean it in a good way. High production values, great copywriting and beautifully shot. Pretty much everything that modern day adverts tend not to be with production being commoditised with the constant focus on how it can be used on Istagram / Facebook / Snap / Twitter Video – good enough rather than doing things well. These changes are symptomatic of all the forces affecting the ad industry at the moment. More on quality related issues here.
While we’re talking about ad making, I also love this ad done for McDonalds Hong Kong in the early 1990s. Such a simple idea really well executed – you don’t need to speak Cantonese to get it. It is apparently based on this advert screened during the Super Bowl in the US. The creative was done during Leo Burnett’s 35-year run as creative agency for the fast food chain.
Scott Galloway tends to polarise opinions, so I’d ask you to put aside any feelings you have and listen to this interview with Mr Bags – one of the biggest influencers in the luxury sector for Chinese netizens at the moment.
Currently reading City of Devils : A Shanghai Noir by Paul French. It is a true crime story about Shanghai during the Warlord period prior to World War Two. I’m only a little bit into the book but it’s very obvious why the young Chinese Communist Party would have held a passionate dislike for western powers interfering in their country.
I’ve spent a bit of time this week contributing to the next edition of Planning Dirty’s Brand Actions Library. This is a collection of inspirational case studies by vertical market for planners and strategists at marketing agencies. I’ll let you know when the brand actions library is available in the meantime you could do worse than going and subscribing to the Planning Dirty newsletter. I’ll let you know when it comes out.
Finally, let’s down to business and cover the things that have made my day this week:
Nick DeWolf was the co-founder of Teradyne; a provider of automatic test equipment for technology companies. He served as its CEO until 1971, when he travelled and continued his lifelong passion for photography. His son-in-law has built up an archive of his photography on Flickr. He’s got some amazing shots of Hong Kong in the early 1970s. There is enough distance between the time he was there and the 1967 riots to show the city on the rise. You can see the genesis of the modern Hong Kong, but also it still has touches of tradition including the floating villages in the typhoon shelters. Check them out.
Interesting documentary on global capitalism by Deutsche Welle. It is interesting to see the way the editorial team framed the story. Germany has seen its news media break big stories on financial capitialism based stories. Munich-based Süddeutsche Zeitung has been a key driver in this.
House music producer Kerri Chandler has given away 2GB of never digitised before tracks via WeTransfer, get them before they’re gone. You have less than five days to download them.
Lastly Star Alliance highlight their connection service. It’s hard to get differentiation between OneWorld, SkyTeam etc. So I thought that this ad did a really nice job of it
CEO pay: How the pay-for-performance model fails — Quartz at Work – In the 1970s, shareholders took out about 50% of a company’s profits, while the rest was reinvested in the productive capacity of the firm, including R&D to employee training and rewards. Today, the shareholder gets over 90% between dividends and share buybacks. Today, a 60% or greater weight on equity or equivalents is the norm in pay packages. – this isn’t new Will Hutton was writing about this in The State We’re In over two decades ago
A $40 Billion Plan to Cash Out Of Bitcoin – Bloomberg – Bitcoin: A digital currency that’s spent nowhere, a commodity that’s used for nothing, and a libertarian dream that’s effectively run by elites. – Bitmain’s chips are apparently more of interest to machine learning processes in the future than the bitcoin mining that they currently do. They also run the biggest bitcoin mining collectives. There is also a key concern over rising energy requirement per bitcoin ‘mind’
Why social media and selfies are filling Hong Kong’s young women with self-doubt | South China Morning Post – 10 per cent of women in the 16 to 24 age group attributed their negative feelings to social media, while 31 per cent said it was due to friends and 28 per cent pointed to health. For older women, only 5 per cent cited social media, 18 per cent said friends and 40 per cent named health as an issue – survey of 1,010 respondents by think tank MWYO. Sample size is a little low. I suspect that self doubt and low self esteem due to social media is more than a Hong Kong phenomenon. There is a Dove brand marketing campaign in these insights. Filters and beautification camera apps probably drive this process even harder. More on social media related topics here
Ric Flair aka Nature Boy the veteran American wrestler from WWE appears in these ads. I love it for the nostalgia if nothing else. What’s amazing is the longevity in wrestling personality brands. World Wrestling Entertainment has an undervalued skill in building brands and sub-brand through storytelling that is timeless in nature. WWE is right up there with Disney in my book.
This is how Dutch police know you’re buying drugs online – interesting how transactions that don’t go through escrow can be compromised and how the police seem to be getting good intelligence on where the servers are located. This could be conventional police work, bad server set up or a compromise in the infrastruce of the dark web
INTERNET: Baidu Sambas Out of Brazil | Young’s China Business – There are lots of reasons for the inability of China’s Internet companies to succeed outside their home market. One is simply inexperience. But another is really the direct result of Beijing’s determination to set up what almost amounts to a parallel Internet in China that in some ways is identical to the global Internet but in others is very different. That strategy has helped to keep out most of the major global competitors in any meaningful way, allowing Chinese companies to thrive on their home turf thanks to their booming local economy. But that approach has also made these companies quite unprepared to compete globally, since they engage in many practices that are either unacceptable outside or simply undermine trust of local people. – China’s Galapagos syndrome: WeChat has NO end-to-end encryption, is censored worldwide for instance. Will only succeed in low risk categories – photo altering apps or casual games
Why Hong Kong’s property bubble won’t burst anytime soon | HKEJ Insights – Hong Kong’s property market no longer serves only the city’s seven million people. We now must also serve a country of 1.3 billion with a growing number of rich people anxious to get their wealth out. Hong Kong’s red-hot property sector is a perfect place for rich mainlanders and international investors to park their money. Their hot money, combined with the local psyche that prices will continue to climb means the bubble will never burst. – You could substitute most of the world’s major cities as hot money from fast developing economy entrepreneurs and rent seek oligarchs park their hot money in property safe havens. Hong Kong isn’t going to see a tailing off of house prices until China deals with corruption.
Android has created more choice, not less | Google Blog – yeah right. Basically we can’t get paid in data so pay us a licence fee. I wonder how much Google will have to pay to keep Google Search in the device if they do that. It could also create an opportunity for Oxygen, Yandex app store, Jolla and home grown distributions by the likes of Huawei instead
Mark Penn on his update to MicroTrends
Media – Twitter’s guide to getting the most out of the platform
Looking Through the Eyes of China’s Surveillance State – The New York Times – I tried the glasses out on a group standing about 20 feet away. For a moment, the glasses got a lock on a man’s face. But then the group noticed me, and the man blocked his face with his hand. The minicomputer failed to register a match before he moved. Seconds later, the people scattered. Their reaction was somewhat surprising. Chinese people often report that they’re comfortable with government surveillance, and train stations are known to be closely watched
