The five Ps of innovation

Reading Time: < 1 minute Marketers and academics love acronyms like marketing mix model better known by the vernacular five Ps. One of Google’s talks is by Po Chi Wu from the Global Innovation Research Centre of PKU (Peking University). In the presentation he highlights what the centre thinks is the key attributes for innovation: Preparation Patience Persistence Persuasion Productivity

Unsung heros: Erwin Komenda – former chief of body design at Porsche

Reading Time: < 1 minute A post on James List about an immaculate-looking Porsche 356 for sale reminded me of Erwin Komenda. Komenda worked along side-by-side with Ferdinand and Ferdinand A.E Porsche designing the body for the iconic Porsche 356. At the time sports cars had modest small engines so much of the performance gains were gained from the body… Continue reading Unsung heros: Erwin Komenda – former chief of body design at Porsche