Ged Carroll

Category: japan |日本 | 일본

Yōkoso – welcome to the Japan category of this blog. This blog was inspired by my love of Japanese culture and their consumer trends. I was introduced to chambara films thanks to being a fan of Sergio Leone’s dollars trilogy. A Fistful of Dollars was heavily influenced by Akira Kurosawa’s Yojimbo.

Getting to watch Akira and Ghost In The Shell for the first time were seminal moments in my life. I was fortunate to have lived in Liverpool when the 051 was an arthouse cinema and later on going to the BFI in London on a regular basis.

Today this is where I share anything that relates to Japan, business issues, the Japanese people or culture. Often posts that appear in this category will appear in other categories as well. So if Lawson launched a new brand collaboration with Nissan to sell a special edition Nissan Skyline GT-R. And that I thought was particularly interesting or noteworthy, that might appear in branding as well as Japan.

There is a lot of Japan-related content here. Japanese culture was one of odd the original inspirations for this blog hence my reference to chambara films in the blog name.

I don’t tend to comment on local politics because I don’t understand it that well, but I am interested when it intersects with business. An example of this would be legal issues affecting the media sector for instance.

If there are any Japanese related subjects that you think would fit with this blog, feel free to let me know by leaving a comment in the ‘Get in touch’ section of this blog here.

  • Ever more digital media + more

    Whilst the world is becoming ever more digital, the book publishing industry has remained print focused due to customer demand. This is a great segment from CNBC that goes into it in more depth.

    Dina Amin’s stop-motion assembly and disassembly video of everyday objects caught my eye. I would be surprised if this doesn’t show up in future ad agency work concepts.

    What’s inside by Dina Amin.

    Even my lack of expertise in gaming means that I have heard of Crash Bandicoot. What’s interesting in this video is how the development of Crash Bandicoot for the original PlayStation is similar to getting software to work on early PCs. Crash Bandicoot was one of a handful of titles that drove PlayStation popularity.

    How Crash Bandicoot hacked the original PlayStation from Ars Technical’s

    I did some initial work on dental health campaigns in APAC. It fell apart due to politics within my own agency, making us unable to collaborate with our colleagues at Red Fuse. Our agency was appointed for social media marketing work; but we couldn’t get anything out the door. During that time I came across some really smart people working in this space. This is why work like this: Colgate Ice Cream and Candy – The Inspiration Room made me smile. Great insight, simple execution in collaboration with confectionery companies ensuring a win-win outcome.

    Greg Girard’s street photography from Tokyo in the 1970s feels like postcards from the future – check out these previews from a forthcoming book of his work: Rare 1970s Street Photography from Tokyo Published in New Photo Book. You can see more Japan related posts here.  

    I’ll be working from home for the foreseeable future, but will be working hard to try and keep this blog as free of coronavirus-related content as I can.

    I am not a virologist, so my expertise doesn’t matter. I do know about the media and social platforms. You will see contradictory information, confusion and uncertainty. A classic example is the way hoarding toilet paper became a self-perpetuating meme.

    While I am working from home, I don’t imagine that it will be too much of a trial as the office environment itself has become ever more digital. I am going to use the time that I’d have spent commuting to improve my reading. I have a stack of unread books that won’t read themselves. I may even explore the ideas from them here with you my reader(s).

  • See the unseen & other things that made my day this week

    See the Unseen – Volkswagen’s Taureg advert focuses on one feature and creatively sells it. This doesn’t look like your typical car advert. It will be interesting to see if See the Unseen is a one-off or marks an industry departure of from the usual car ads. It has none of the cliches: an anonymous driver speeding over winding roads, or millennials heading for a cool night out in the city. If Unilever sold cars, this is what the ad would look like.

    I hadn’t seen Coca Cola’s ‘Open’ ad before by Wieden & Kennedy. Its a very different execution that still goes back to core distinctive brand values.

    https://www.youtube.com/watch?v=6h0H_LXS-yE

    I could write a good deal about it but Mediatel has done it better:

    In many ways (and over many years, minus the odd deviation) this is classic Coke territory, with a direct lineage back to the 1970s blockbuster ‘I’d like to teach the world to sing’: Coke as unifier, as socialiser, as harmoniser, as the vehicle through which ordinary citizens come together.

    Coca-Cola: positioning, not purpose // The Attentionators

    TEVA Pharmaceuticals’ ‘Hairspray’ done by VCCP is an amazing patient advocacy spot. That uses emotion in such a great way. Often its hard to get a patient advocacy film that hasn’t had the creative become bland. This was the kind of brief and piece of work that I would have loved to have done.

    Rent a Pred by Adidas – interesting how they’ve integrated WhatsApp into this campaign. Slightly dodgy title but really good execution promoting the latest version of Adidas’ premium football boot.

    Tokyo 2020 unveils first ever animated pictograms used in Olympics’ history. This is a beautiful piece of work that hints at the ubiquity of digital signage and the heritage of Otl Aicher’s work for the 1972 Munich Olympics – which defined a so much of late 20th century signage afterwards. Masaaki Hiromura’s designs were animated by Kota Iguchi. The lightening of the icons helps the animation to work better.

  • American infrastructure + more things

    American infrastructure is critiqued in a Vice documentary. In order to make it fit for purpose there would cost $4 trillion. That’s the cost of a couple of Afghanistan conflicts. It is stunning how bad American infrastructure is. The video is well worth watching in a grimly fascinating kind of way.

    Before Vin Diesel was an actor, or a night club doorman, he was a dancer. He made an appearance in a video on how to breakdance. It is a symphony of old school Adidas.

    Mark Vincent aka Vin Diesel in How to Break Dance video

    The other week, Larry Tesler died. Tesler was a technologist that spanned Silicon Valley from Xerox PARC to Web 2.0. He is best known for non-modal computing. The move from modal to non-modal computing was Apple’s Lisa. The Lisa was an expensive workstation version on many of the concepts that went into the Apple Mac. It failed for a number of reasons. Part of which was cost and third party software support. Without the Lisa, Apple couldn’t have developed the Mac. John Couch and David Larson discuss the development period of the Apple Lisa.

    I am a huge fan of The Avalanches. So I was going to give We Will Always Love You a listen. It is interesting that they’ve gone with an iTunes / WinAmp visualisation for their video. Ten years back iTunes and WinAmp used to have custom visualisers made. Brands like Relentless energy drink did really interesting things with them. I’d love to see visualisers become an area of further innovation.

    The Avalanches – We will always love you

    nendo designs coffee beans gacha gacha capsule vending machines at self-serve cafe | Japan Trends – we can have the argument about the relative merits of capsule coffee. I am not a fan, but this self service cafe is beautiful.

  • Sega MegaDrive Akira game + more

    A gorgeous unreleased adaption of Akira for the Sega MegaDrive. I presume that these visuals are designed to move the game play from level to level.

    At the time the Sega MegaDrive was innovative. Both in terms of the Sega MegaDrive technology and the marketing that went to support the games console. Sega brought a huge heritage in arcade gaming to the Sega MegaDrive. The neon noir vibes of Akira was a perfect pairing for the console

    As technology has improved computer graphics has become more prosaic. You no longer see the kind of surreal computer graphics visuals that you enjoyed from the late 1970s to late 1990s. VintageCG has archived a lot of early CG demos on YouTube.

    The Witcher was the must watch show on Netflix at the end of last year. It was inevitable that the memeable power ballad Throw A Coin To The Witcher gets the inevitable remixes. Amongst the best is this remix by Whitestone.

    https://soundcloud.com/whiteestonee/the-witcher-toss-a-coin-to-your-witcher-whitestone-remix

    Donald Knuth features in Robert X Cringely’s history of computing from post-World War II to the rise of the personal computer. While Knuth never made a fortune, his ideas facilitated a lot of modern computing. Here’s a great interview with Knuth that will make you appreciate the computing power in the power of your hand today.

    Its hard to to appreciate today the great leaps forward that have been made in semi-conductors. Programmes were once written in 4KB of memory, an app icon might now be 130KB of memory.

    Strange Parts did an amazing video on how lithium polymer ion batteries are made during a recent trip to Shenzhen, China. What immediately becomes apparent for me is the challenge of doing this process in reverse to recycle these batteries once they have reached their end of life.

    Strange Parts at the Pisen Group battery factory

  • Things that made my day this week

    Mastertape volume six by The Reflex was on heavy rotation for me over the past few weeks. Mastertape volume six is up to The Reflex’s usual high quality.

    Valerie Plume’s ‘Undercover’ ad makes use of her CIA heritage in a political ad that breaks new ground. It feels like a high quality television trailer. Plume’s identity as a CIA officer was blown by the Bush regime in the run up to the Iraq war. Her husband who was a former diplomat expressed doubts over Saddam Hussein’s nuclear programme. State department official Richard Armitage, leaked her details to the New York Times. So Plume developed a career as an author and aspiring politician. There had been some controversy over anti-Semitic comments that have been attributed to her.

    https://youtu.be/ICW-dGD1M18

    Retail and food services at an architectural level often lack theatre and experience. Once you’ve looked past faux Edison bulbs and raw brick walls, there isn’t much difference between a WeWork office, a clothing boutique and a burger joint. So its nice to see innovation like this – a giant circular juice machine that turns discarded peels of squeezed oranges into 3D printed juice cups. The mix of form, function and theatre and kinetic sculpture is a winning one.

    The baked goods market in china by Daxue consulting – baked goods sales in China are interesting because of their direct link with middle class consumer style consumption. Trying to get good bread in China isn’t easy, even in top tier cities, particularly if you are looking for . More on FMCG related content here

    Keanu Reeves speaks Japanese to Cyberpunk 2077 fans at Tokyo Game Show【Video】 | SoraNews24 -Japan News- – can Keanu Reeves become even more legendary? Yes, because he’s Keanu Reeves. On a more serious note, it will be very hard for Cyberpunk 2077 to live up to the hype around the game. Even if it fails Cyberpunk 2077 has breathed new life into cyberpunk culture and sparked new interest into its canon of literature and film.