Ged Carroll

Category: japan |日本 | 일본

Yōkoso – welcome to the Japan category of this blog. This blog was inspired by my love of Japanese culture and their consumer trends. I was introduced to chambara films thanks to being a fan of Sergio Leone’s dollars trilogy. A Fistful of Dollars was heavily influenced by Akira Kurosawa’s Yojimbo.

Getting to watch Akira and Ghost In The Shell for the first time were seminal moments in my life. I was fortunate to have lived in Liverpool when the 051 was an arthouse cinema and later on going to the BFI in London on a regular basis.

Today this is where I share anything that relates to Japan, business issues, the Japanese people or culture. Often posts that appear in this category will appear in other categories as well. So if Lawson launched a new brand collaboration with Nissan to sell a special edition Nissan Skyline GT-R. And that I thought was particularly interesting or noteworthy, that might appear in branding as well as Japan.

There is a lot of Japan-related content here. Japanese culture was one of odd the original inspirations for this blog hence my reference to chambara films in the blog name.

I don’t tend to comment on local politics because I don’t understand it that well, but I am interested when it intersects with business. An example of this would be legal issues affecting the media sector for instance.

If there are any Japanese related subjects that you think would fit with this blog, feel free to let me know by leaving a comment in the ‘Get in touch’ section of this blog here.

  • Sony Walkman WM-R202 – throwback gadget

    sony wmr202
    I got a Sony Walkman WM-R202 and loved it, though it was only for a short while. It was delicate and fragile, or I had a lemon; but it was the kind of device that stuck with me and made sense for me to profile as an iconic throwback gadget. Back when I started work I was obliged to do night classes in advanced chemistry. It was tough going (partly because I wasn’t that focused). I had a long commute home in a company minibus and my existing Walkman WM-24 whilst good had given up the ghost.  I decided to put what money I had towards a Sony Walkman WM-R202 that would help with my commute boredom and my night classes.

    Why that model:

    • It could record reasonably well which I convinced myself would be handy for lectures. It was not up to a Pro Walkman standard as the Dolby circuit fitted was for playback only. (I couldn’t afford the professional grade WM-D6C at the time and they weren’t the kind of device that you could easily fit in a pocket either. They were big and substantial.)
    • It had a good reputation for playback. Not only did it have Dolby B noise reduction and auto reverse on cassette playback, but it held the cassette really well due to its metal construction. I learned the benefits of good tape cassette fit in a rigid mechanism the hard way. I had got hold of a WM-36 which on paper looked better than my previous Walkman with Dolby B noise reduction and a graphic equaliser, but had to keep the door closed with a number of elastic bands. It was a sheep dressed up as a wolf and I struggled on with my original dying Walkman
    • Probably the biggest reason was that it intrigued me. It wasn’t much larger than an early iPod and was crafted with a jeweller’s precision. It was powered by a single AA battery or a NiCd battery about the size of a couple of sticks of chewing gum. It looked sexy as hell in in a brushed silver metal finish.

    Whilst the buttons on the device might seem busy in comparison to software driven smartphones it was a surprisingly well designed user experience. None of them caught on clothing, the main controls fell easily to hand and I can’t remember ever having to use the manual.

    What soon became apparent is that you needed to handle it very carefully to get cassettes in and out. I used to carefully tease the cassettes in and out. Despite my care, one day it stopped working.  Given that mine lasted about two weeks, I am guessing that mine was a lemon and that the build quality must have been generally high as you can still see them on eBay and Yahoo! Auctions in Japan.

    Since mine gave out well within a warranty period, I look it back to the shop and put the money towards a Sony D-250 Discman instead.

    Here’s a video in Japanese done by someone selling a vintage WM-R202 on Yahoo! Auctions which shows you all the features in more depth.

    SaveSave

  • Small business + other news

    Small business

    What does small business really contribute to economic growth? | Aeon Essays – not as much as politicians etc would have you believe. Probably the most emblematic example of ‘small business’ contributing to economic growth was Margaret Thatcher. Small business and financial services were supposed to replace the manufacturing sector which had been devastated.

    Business

    Will.i.am’s startup raises $117 million, enters enterprise market | Reuters – don’t hold your breath

    Poor PR Performance Puts Publicly-Held Agencies On Back Foot | Holmes Report – great analysis by Arun

    Consumer behaviour

    Majority Of White Americans Say They Believe Whites Face Discrimination : NPR – where to start with this?

    Online eco-system maps | Coventry University – students self-identify their web habits looking at it you can see how the public focuses on just a few sites

    Ethics

    No, of that I’m innocent. – Scobleizer – I was reading this and had my fingers covering my eyes. I am just thankful not to be counselling Scoble as a PR person or a lawyer

    Marketing

    Trump Data Guru: I Tried to Team Up With Julian Assange  – A Republican digital strategist who worked with Cambridge Analytica during the 2016 campaign told The Daily Beast that Nix should not be viewed as a reliable narrator.
    “Alexander Nix is not credible at all,” the strategist said. “He is a consummate salesman, and there are numerous instances already out in the public record where he made claims that were not just factually wrong—they were total fabrications.” – we’re still no closer to the truth

    PRCA Study: ROI Concerns Slow Digital Marketing Spend For UK PR firms – I suspect that this is a problem of strategy rather than measurement. Influencer programmes are very much a random bet in comparison to paid media

    Uniqlo’s Four Secrets for Building a Global Brand | Fortune – ‘truth telling’ rather than storytelling

    Media

    Taylor Swift is going to save the CD | Quartz – one of the few things I can agree with Taylor Swift on

    Clarifying Recent Tests | Facebook Media – interesting move given the panic caused by falling page engagement rates

    Retailing

    Alibaba revenues up 61% to US$8.3T, annual active consumers grew to 488M in Q3 2017 | China Internet Watch – the scale of the numbers are huge

    Ikea returns to Aichi after 1970s department store presence proved hard fit | The Japan Times – interesting reflections on when the flat pack giant was sold in a Japanese department store. There was an expectation that products came fully assembled

    Technology

    Harmony Link EOS or EOL? Logitech – looks like Logitech is going to need a crisis comms agency in March next year

    China’s Technology Ambitions Could Upset the Global Trade Order – The New York Times – AMD unpatriotic

    Wireless

    The Unprecedented Explosion of Smartphones in Myanmar – Bloomberg – this is insane. When I was working on Myanmar programmes some 3 years ago the internet penetration was in single figures

    Web of no web

    iPhone supplier Catcher Tech to make augmented-reality parts- Nikkei Asian Review – but this doesn’t mean that they are for Apple

  • Older iPhones + more news

    Apple CEO Cook breathes new life into old iPhones | Reuters – how Apple’s lower models contribute in markets like India. Older iPhones resold also drive services sales on an ongoing basis, whether the older iPhones are based on to children or sold on

    Culture

    Funko CEO reacts to stock’s 40% plunge on figurine maker’s first day as a public company | Geekwire – surprising given the prominence of geekdom in popular culture

    Gadgets

    aibo | Sony Japan – Matt’s commentary on this from his Web Curios newsletter ‘When I was about 20 I was obsessed with the idea of Sony’s Aibo, the robot dog that was JUST LIKE A REAL PUPPY  but with no hair or faeces or propensity to maul people.; now Sony have announced a rebooted version which is slightly less robotic and slightly more cute, and doubtless far more sophisticated in its ability to dance and caper and charmingly present to demand tickles that will never feel. The weird thing is, though, that now I am older I look at this and feel nothing but a deep and abiding sadness at the thought of the sort of people for whom this actually designed – not rich twats who want a toy, but the terminally lonely for whom a small robotic dog and stroking its plastic, unfeeling case in lieu of actual biological contact. Imagine that being your only interaction with another ‘thing’ for days and days and days on end. I don’t want to grow old.’ Not too sure if this a manifestation of his realisation of mortality that usually kicks in with the start of middle age. It does reflect the resurgence of Sony and how it thinks about consumer products for a greying market.

    Marketing

    See the cool kids lined up outside that new restaurant? This app pays them to stand there. – The Washington Post  – “They hire promoters and marketers and PR agencies to connect, but it’s a one-sided interaction that involves blasting out a message to get people engaged, but they don’t necessarily know if that message is being received.”

    WPP’s PR Units Slip as Sorrell Warns on ‘New Normal’ – O’Dwyer PR  – “It does seem that in new normal of a low growth, low inflation, limited pricing power world, there is an increasing focus on cost reduction, exacerbated by a management consultant emphasis on cost reduction and the close to zero cost of capital funding of activist investors and zero-based budgeters,” wrote Sorrell in WPP’s trading update.

    Online

    Damning stat Facebook tried to bury | News.com.au – 270 million accounts are duplicate or fake

    Software

    This app is like Shazam for fonts | The Next Web – genius, more design related content here.

    Berlin’s Ada Health raises $47M to become the Alexa of healthcare | TechCrunch – would the money be better spent on building skills into Alexa or Google Home?

    Wireless

    Q’comm Profits Dive Amid Patent Disputes | EE Times – ingredient brand most hated by its partners….

  • Thelonius Monk + other things

    Thelonius Monk

    The soundtrack to my week was this three hour programme on the music of jazz musician Thelonius Monk. Thelonius Monk has 99 albums to his name, excluding compilations, many of which were live concert performances rather than studio recordings. He was known for his improvisation and was one of the found fathers of bebop.

    KCRW put together a great tribute to Thelonius Monk that hits all of the high spots that I know of in his career, that was cut short at the age of 64 in 1982.

    Sailor Moon + syphilis – two concepts I never thought I would utter in the same sentence

    Only Japan could successfully leverage a much loved children’s TV and comic book character to try and reduce syphilis infections. It was interesting to hear that the creator of Sailor Moon was a pharmacist who saw the urgency and need. Quartz alludes to Shinjuku – the entertainment district being the epicentre. Japan like its neighbours has seen an increase in foreign sex tourism from other Asian markets.

    This is solely down to a larger Chinese middle class who visit prostitutes for bonding business relationships (sharing knowledge of each others transgressions builds trust). There is also macho posturing to reinforce hierarchies and subjugate the sex workers. They also go for pleasure when they’re on holiday. Basically, they’re absolute scum.

    Japanese hi-fi enthusiasts

    Great short film by the Wall Street Journal about obsessive Japanese Hi-Fi buffs. I love the extremes that they go to in order to get the best sounds.

    Uniqlo Danpan

    A Uniqlo campaign is always something that I look forward to and Uniqlo Danpan is no exception

    Volkswagen

    Interesting effort to move the discussion on around the Volkswagen brand from Dieselgate. The reality is that Dieselgate will be with us for years as it rolls through court cases and is cited with regards the need for electric cars.

  • Shōwa era + other things

    Shōwa era pop

    This week I have been listening to classic Japanese pop from the 1970s and 1980s – late Shōwa era for the win! The Shōwa era means ‘enlightened harmony’. It covers world war II and the subsequent economic miracle, right up to the bubble era of the Japanese economy. What we saw during the post-war Shōwa era was a massive outpouring of quality content in entertainment, film, music, product design, the arts and architecture.

    Canadian tourism board anime

    Canada’s tourism board has been running a campaign in Japan. They got the studio behind anime blockbuster ‘Your Name’ to do this 30-second spot in an anime style rather than the more traditional approach of using b-roll footage.

    It’s an interesting choice, especially given the dramatic scenery available in Canada and shows how important Canada must view the Japanese market. By comparison, there doesn’t seem to be any campaign targeting the UK or Ireland at all.

    The Isle of Dogs marries anime with Wes Anderson and looks amazing. The Isle of Dogs in question, is an artificial island in Tokyo Bay rather than the region of London.

    Porsche have done a great piece of content marketing about conductor Herbert von Karajan’s 1970s vintage Porsche 911 RS. von Karajan was famous, even amongst non-classical music fans for being a long time conductor of the Berlin Philharmonic and his recordings on Deutsche Grammophon. This was probably helped by his recording being some of the first CDs available.

    Expect this in every planners tool box soon – German Performance Artists Act Out Amusingly Surreal Skits for Passengers Aboard Passing Trains

    While it might be seen to be a source of inspiration for PR stunts or experiential marketing, it fits into the idea of live advertisements that agencies and brands have been experimenting with over the past few years. More at Thinkbox here.