Ged Carroll

Category: japan |日本 | 일본

Yōkoso – welcome to the Japan category of this blog. This blog was inspired by my love of Japanese culture and their consumer trends. I was introduced to chambara films thanks to being a fan of Sergio Leone’s dollars trilogy. A Fistful of Dollars was heavily influenced by Akira Kurosawa’s Yojimbo.

Getting to watch Akira and Ghost In The Shell for the first time were seminal moments in my life. I was fortunate to have lived in Liverpool when the 051 was an arthouse cinema and later on going to the BFI in London on a regular basis.

Today this is where I share anything that relates to Japan, business issues, the Japanese people or culture. Often posts that appear in this category will appear in other categories as well. So if Lawson launched a new brand collaboration with Nissan to sell a special edition Nissan Skyline GT-R. And that I thought was particularly interesting or noteworthy, that might appear in branding as well as Japan.

There is a lot of Japan-related content here. Japanese culture was one of odd the original inspirations for this blog hence my reference to chambara films in the blog name.

I don’t tend to comment on local politics because I don’t understand it that well, but I am interested when it intersects with business. An example of this would be legal issues affecting the media sector for instance.

If there are any Japanese related subjects that you think would fit with this blog, feel free to let me know by leaving a comment in the ‘Get in touch’ section of this blog here.

  • Older iPhones + more news

    Apple CEO Cook breathes new life into old iPhones | Reuters – how Apple’s lower models contribute in markets like India. Older iPhones resold also drive services sales on an ongoing basis, whether the older iPhones are based on to children or sold on

    Culture

    Funko CEO reacts to stock’s 40% plunge on figurine maker’s first day as a public company | Geekwire – surprising given the prominence of geekdom in popular culture

    Gadgets

    aibo | Sony Japan – Matt’s commentary on this from his Web Curios newsletter ‘When I was about 20 I was obsessed with the idea of Sony’s Aibo, the robot dog that was JUST LIKE A REAL PUPPY  but with no hair or faeces or propensity to maul people.; now Sony have announced a rebooted version which is slightly less robotic and slightly more cute, and doubtless far more sophisticated in its ability to dance and caper and charmingly present to demand tickles that will never feel. The weird thing is, though, that now I am older I look at this and feel nothing but a deep and abiding sadness at the thought of the sort of people for whom this actually designed – not rich twats who want a toy, but the terminally lonely for whom a small robotic dog and stroking its plastic, unfeeling case in lieu of actual biological contact. Imagine that being your only interaction with another ‘thing’ for days and days and days on end. I don’t want to grow old.’ Not too sure if this a manifestation of his realisation of mortality that usually kicks in with the start of middle age. It does reflect the resurgence of Sony and how it thinks about consumer products for a greying market.

    Marketing

    See the cool kids lined up outside that new restaurant? This app pays them to stand there. – The Washington Post  – “They hire promoters and marketers and PR agencies to connect, but it’s a one-sided interaction that involves blasting out a message to get people engaged, but they don’t necessarily know if that message is being received.”

    WPP’s PR Units Slip as Sorrell Warns on ‘New Normal’ – O’Dwyer PR  – “It does seem that in new normal of a low growth, low inflation, limited pricing power world, there is an increasing focus on cost reduction, exacerbated by a management consultant emphasis on cost reduction and the close to zero cost of capital funding of activist investors and zero-based budgeters,” wrote Sorrell in WPP’s trading update.

    Online

    Damning stat Facebook tried to bury | News.com.au – 270 million accounts are duplicate or fake

    Software

    This app is like Shazam for fonts | The Next Web – genius, more design related content here.

    Berlin’s Ada Health raises $47M to become the Alexa of healthcare | TechCrunch – would the money be better spent on building skills into Alexa or Google Home?

    Wireless

    Q’comm Profits Dive Amid Patent Disputes | EE Times – ingredient brand most hated by its partners….

  • Thelonius Monk + other things

    Thelonius Monk

    The soundtrack to my week was this three hour programme on the music of jazz musician Thelonius Monk. Thelonius Monk has 99 albums to his name, excluding compilations, many of which were live concert performances rather than studio recordings. He was known for his improvisation and was one of the found fathers of bebop.

    KCRW put together a great tribute to Thelonius Monk that hits all of the high spots that I know of in his career, that was cut short at the age of 64 in 1982.

    Sailor Moon + syphilis – two concepts I never thought I would utter in the same sentence

    Only Japan could successfully leverage a much loved children’s TV and comic book character to try and reduce syphilis infections. It was interesting to hear that the creator of Sailor Moon was a pharmacist who saw the urgency and need. Quartz alludes to Shinjuku – the entertainment district being the epicentre. Japan like its neighbours has seen an increase in foreign sex tourism from other Asian markets.

    This is solely down to a larger Chinese middle class who visit prostitutes for bonding business relationships (sharing knowledge of each others transgressions builds trust). There is also macho posturing to reinforce hierarchies and subjugate the sex workers. They also go for pleasure when they’re on holiday. Basically, they’re absolute scum.

    Japanese hi-fi enthusiasts

    Great short film by the Wall Street Journal about obsessive Japanese Hi-Fi buffs. I love the extremes that they go to in order to get the best sounds.

    Uniqlo Danpan

    A Uniqlo campaign is always something that I look forward to and Uniqlo Danpan is no exception

    Volkswagen

    Interesting effort to move the discussion on around the Volkswagen brand from Dieselgate. The reality is that Dieselgate will be with us for years as it rolls through court cases and is cited with regards the need for electric cars.

  • Shōwa era + other things

    Shōwa era pop

    This week I have been listening to classic Japanese pop from the 1970s and 1980s – late Shōwa era for the win! The Shōwa era means ‘enlightened harmony’. It covers world war II and the subsequent economic miracle, right up to the bubble era of the Japanese economy. What we saw during the post-war Shōwa era was a massive outpouring of quality content in entertainment, film, music, product design, the arts and architecture.

    Canadian tourism board anime

    Canada’s tourism board has been running a campaign in Japan. They got the studio behind anime blockbuster ‘Your Name’ to do this 30-second spot in an anime style rather than the more traditional approach of using b-roll footage.

    It’s an interesting choice, especially given the dramatic scenery available in Canada and shows how important Canada must view the Japanese market. By comparison, there doesn’t seem to be any campaign targeting the UK or Ireland at all.

    The Isle of Dogs marries anime with Wes Anderson and looks amazing. The Isle of Dogs in question, is an artificial island in Tokyo Bay rather than the region of London.

    Porsche have done a great piece of content marketing about conductor Herbert von Karajan’s 1970s vintage Porsche 911 RS. von Karajan was famous, even amongst non-classical music fans for being a long time conductor of the Berlin Philharmonic and his recordings on Deutsche Grammophon. This was probably helped by his recording being some of the first CDs available.

    Expect this in every planners tool box soon – German Performance Artists Act Out Amusingly Surreal Skits for Passengers Aboard Passing Trains

    While it might be seen to be a source of inspiration for PR stunts or experiential marketing, it fits into the idea of live advertisements that agencies and brands have been experimenting with over the past few years. More at Thinkbox here.

  • Alibaba Tencent and Huawei + more

    Alibaba Tencent and Huawei will take on the west’s technology players and win, predicts Sorrell – Mumbrella Asia – Alibaba Tencent and Huawei may also end up being Galapagos type businesses, or being seen a  threat by the Party because of their power. It would also be Huawei at least is a WPP client….

    Ideas

    The Equality of Opportunity Project  – This introductory course, taught by Raj Chetty, shows how “big data” can be used to understand and solve some of the most important social and economic problems of our time

    Luxury

    Rich Kid Buys Girl 8-Foot Tall Costco Teddy Bear, Gets Rejected | What’s on Weibo – interesting skepticism on viral moments or memes

    Free and Easy’s American Dream – Ralph Lauren magazine – great bit of media analysis on cult Japanese style magazine Free and Easy

    Security

    Source: Deloitte Breach Affected All Company Email, Admin Accounts — Krebs on Security – just wow

    China Blocks WhatsApp, Broadening Online Censorship – NYTimes.com – the wrong question being asked. Instead why did it last so long? Expect WeChat usage to pick up in Hong Kong etc for cross border communications

    Software

    macOS 10.13 High Sierra: The Ars Technica review | Ars Technica – great in-depth review

    Technology

    Will Imagination Deals Deliver MIPS to China? | EE Times – interesting discussions on the Tallwood VC / Canyon Bridge deal and possible implications for the MIPS eco-system. Interesting that China sees more potential and security in MIPS than ARM….

    Digital Evangelist: Imagination Technologies sale to Canyon Bridge – I rather expect that the Hertfordshire based business is likely to suffer the fate of Vertu and end up bankrupt and sold for scrap in less than two years because of mismanagement and the new owner having very little understanding as to just what they own and control  Imagination Technologies agrees £550m sale to Canyon Bridge | FT – the MIPS business goes to Tailwood VC (paywall)

  • Machine learning sublime influence

    Scott Galloway talks about the way brands are using AI (machine learning) and the examples are very much in the background.  Welcome to the sublime world of machine learning where the impact on the customer experience won’t be apparent. In many respects this is similar to how fuzzy logic became invisible as it was introduced in the late 1980s.

    The Japanese were particularly adept at putting an obscure form of mathematics to use. They made lifts that adapted to the traffic flows of people going in and out of a building and microwaves which knew how long to defrost whatever you put into it. Fuzzy logic compensated for blur in video camera movement in a similar manner to way smartphone manufacturers now use neural networks on images.

    The Japanese promoted fuzzy logic inside products to the home market, but generally backed off from promoting it abroad. The features just were and consumers accepted them over time. In a quote that is now eerily reminiscent of our time a spokesperson for the American Electronics Association’s Tokyo office said to the Washington Post

    “Some of the fuzzy concepts may be valid in the U.S.,”

    “The idea of better energy efficiency, or more precise heating and cooling, can be successful in the American market,”

    “But I don’t think most Americans want a vacuum cleaner that talks to you and says, ‘Hey, I sense that my dust bag will be full before we finish this room.’ “

    This was also the case with the use technology companies made of Bayes Theory. This was used by the likes of Autonomy and Microsoft Research.

    A second technique was rules, put simply IF then THAT. This kind of technology has been used to drive automated trading models and credit card approvals for decades. Pegasystems are one of the leaders in developing rules based processing. Rules based systems could even be built in an Excel macro and would still count as a form of machine learning. 

    Finally machine learning needs to think about a number of things with regards the models being used:

    • The importance of accuracy in the use case
    • The level of precision required and ways to indicate that precision means
    • The cost of generation versus other methods, this is very important in terms of computing power and energy consumption 

    More information
    The Future of Electronics Looks Fuzzy | Washington Post (December 23, 1990)