Category: luxury | 奢華 | 사치 | 贅沢
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Louis Vuitton Series 3 exhibition, 180 Strand, London
Having been involved in a number of events over the past couple of years where creative digital work intersected with experiential marketing I was keen to look at Louis Vuitton Series 3 exhibition before it closed. Burberry tends to get the plaudits for digital experiences in the luxury sector and they do a lot of…
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Asian FMCG + more things
Asian FMCG gain ground on global brands in their home market | Kantar World Panel – MNCs losing out to own local Asian FMCG brands. Local Asian FMCG brands are more nimble and are closer to the customer. There is also a changing attitude to (western) MNCs – as consumer’s nationalistic sentiments in markets like China…
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AT and T & more things
Contact AT and T’s CEO, hear back from his lawyer – LA Times – this sounds like a PR train wreck for AT and T. AT and T aren’t having their needs served by the lawyer’s conduct China—not online porn—is why Playboy is dumping nude photographs | Quartz – its all about licensed clothing and other products…
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Half of Google searches + more
Worldwide, More Than Half Of Google Searches Happen On Mobile | SearchEngineLand – this is really big. A few thoughts on this: Half of Google searches will be about very different things, for instance searching for things like coffee shops in the vicinity of the searcher Advertising is likely to see a higher amount of real…
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Outlook for Mac + more
Use Outlook for Mac? Don’t upgrade to El Capitan | The Inquirer – yet. It looks like the Microsoft dev team for Outlook for Mac have more work and testing ahead of themselves. Read our lips, no more EU roaming charges* | The Register – surely this would be pre-dictated on their network footprint? Would this mean…
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Traackr – beyond the buzzword event
Thanks to Delphine at Traackr UK for inviting me alone to their event last week. I started to make notes about what was being presented but in the end also started writing reactive notes as thoughts occurred to me. Here they are below (with the spelling corrected). The event was given the theme of ‘beyond…
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Total app time + more things
Smartphone App Users Spend Half of Their Total App Time With Their Favorite One | Marketing Charts – which had big implications for the app economy. Total app time is an extreme example of the long tail EPIC – Decision by EU Legal Advisor Signals End of “Safe Harbor” – big affect on American marketing companies and…
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Google Hangouts + more news
Google Hangouts Google Hangouts breaks out on its own site | TechRadar – dismantling Google+ piece-by-piece literally with the Google Hangouts service. Google+ has been a failure for user adoption; even if they did benefit from the enrichment of search data. Whether Google Hangouts will remain, who knows? Consumer behaviour China is two-speed consumer market |…
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Native advertising + other news
Native advertising Podcasting embraces native advertising | Digiday – interesting as podcasting historically has struggled with finding a advertising model and native advertising doesn’t fit that comfortably in the performance orientation of online ads. Native advertising does make sense in podcasting as it shouldn’t affect the podcasters flow and content integrity too much – more marketing…