According to the AMA – Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. This has contained a wide range of content as a section over the years including
Super Bowl advertising
Spanx
Content marketing
Fake product reviews on Amazon
Fear of finding out
Genesis the Korean luxury car brand
Guo chao – Chinese national pride
Harmony Korine’s creative work for 7-Eleven
Advertising legend Bill Bernbach
Japanese consumer insights
Chinese New Year adverts from China, Hong Kong, Malaysia and Singapore
Doughnutism
Consumer Electronics Show (CES)
Influencer promotions
A media diary
Luxe streetwear
Consumerology by marketing behaviour expert Phil Graves
Payola
Dettol’s back to work advertising campaign
Eat Your Greens edited by Wiemer Snijders
Dove #washtocare advertising campaign
The fallacy of generations such as gen-z
Cultural marketing with Stüssy
How Brands Grow Part 2 by Jenni Romaniuk and Byron Sharp
Facebook’s misleading ad metrics
The role of salience in advertising
SAS – What is truly Scandinavian? advertising campaign
Brand winter
Treasure hunt as defined by NPD is the process of consumers bargain hunting
Lovemarks
How Louis Vuitton has re-engineered its business to handle the modern luxury consumer’s needs and tastes
I have had my head in PowerPoint presentations and market research reports so haven’t paid much attention this week until I read in this weekend’s FT about the Korean drama trade.
The premise of the Korean drama trade is a paradox, that while Netflix as a business isn’t doing well with investors and has experienced a lot of short selling, that isn’t necessarily a bad thing for the companies who produce content for the platform.
In many western and developing world media markets, consumers have been used to international content. Media industries that more closely match their own values tend to do better. For instance, there has been a brisk Korean drama trade in Middle Eastern countries because there was less sex and violence on display than American media.
Cracking foreign language markets
In the English speaking western world, foreign language media has had a tougher time to gain mass market acceptance. Things opened up a bit with the popularity of Scandinavian media, in particular ‘Scandi-noir’ dramas. The ironic thing is that prior to 1964 the films available to broadcast in the UK were either old b-movies, pre-war pictures from smaller studios or foreign-language films. Hollywood saw television as competition, so there was an informal blockade. This ended in the UK when Samuel Goldwyn and MCA began selling films as packages to the BBC and ITV. This wasn’t necessarily a good thing however.
Netflix then became the world’s entertainment broadcaster*. This meant that over time Netflix had to build up a body of content for lots of different markets. And if you want to be successful in Korea, you need Korean dramas and movies.
Freedom through the Korean drama trade
One of the standout aspects of the Korean dram trade has been that it has allowed Korean writers and directors to push the limits of the genre. A classic example of this is Hellhound. Hellhound gets to explore interesting questions around religion, morality, hysteria and power.
Or you have the nihilism of Squid Game.
This meant that Korean dramas have got a bigger creative palate and become exposed to a far larger potential audience than previously possible on niche streaming platforms like Rakuten’s Viki or Kocowa. Warners must be kicking themselves, having bought and then shut down early K drama streaming service DramaFever in 2018. Bob Cringely talked about innovation in terms of surfing waves and the danger of wiping out by being too early was as big as missing the wave altogether.
Back to the Korean production companies that have made these films. June Yoon over at the FT noticed what is now a well trod short term investment play
See what K-drama performs well when launched on Netflix
Buy shares in the production company if it is listed on the Korean stock market
Hold shares and then sell before the price starts to decline to a more reasonable level (after four weeks or so)
According to Yoon, this is the Korean drama trade. You have seen a similar bounce in the entertainment agencies of K-pop bands with international success already. So this surfing of the wave in Korean stocks makes sense.
Zurich
The reason why I hadn’t been paying much attention is that I had a workshop in Zurich. The preparation was all-consuming. This all sounds very glamorous but it wasn’t. I flew in and went to the client office near the airport. Co-hosted a workshop and departed via Zurich airport after seeing next to nothing of the city. It was a long 19-hour day of work and travel. No Instagrammable moments or even shots grabbed by the departure gates. The few observations that I did have:
The pound now almost has parity with the Swiss Franc, which gives you an idea about how much Sterling’s depreciation since Brexit must be driving inflation
Mars had a really strong presence in the duty free shops. Which was really strange given the strong association of Switzerland with chocolate. It was a major win for the Mars brand that manages to associate its brands with the Swiss country brand in the minds of travellers
Switzerland still has a strong presence for tobacco advertising and promotion. The Marlboro chevron was on view in the duty-free store and there was a Winston smoking lounge for the nicotine addicted. I wouldn’t have batted an eyelid at this 20 years ago, or even 10 years ago. But it caused cognitive dissonance on this visit. (Disclaimer: I grew up around tobacco advertising, having had Uncles who ran cigarette machines in Ireland and were wholesalers to Irish bars, shops and petrol stations. I still have somewhere a few packs of Jordan B&H playing cards, a couple of Carroll’s Number 1 ash trays for keeping change in and a Reemtsma-branded Maglite torch.)
*With the exception of China, given that the media industry is one of many sectors that China views as being central to its state interests. This has meant that Taiwanese dramas and documentaries on the Hong Kong democracy movement have been given a platform on Netflix.
Over the weekend, Darya Dugina was blown up in a car bomb under the Toyota Landcruiser, her newsworthiness was down to her being the daughter of Aleksandr Dugin. News stories covering the bomb blast described Aleksandr Dugin as a political commentator close to the Putin regime. But that descriptor doesn’t really tell you that much.
Aleksandr Dugin is a political philosopher, published author and commentator. But most importantly he is the founder of the Eurasian Movement. This movement supports neo-Eurasianism. This means opposing and rolling back the Atlanticism of western nations and having Russia to rebuild its influence through annexations and alliances, underpinned by an ultranationalist and neo-fascist ideological logical world view that considers America and liberal values the scapegoat for every ill.
https://flic.kr/p/2nFvPwm
Dugin’s written work
Foundations of Geopolitics: The Geopolitical Future of Russiapublished in 1997, outlined in how Aleksandr Dugin saw the future of Russia. it would form an alliance with Iran in the middle east. Reassert control over former Soviet republics, dismantling some completely like Ukraine and Georgia.
Dugin on re-engineering the world’s borders
It would look to address what it perceived as a threat from China, encouraging China to look south to its neighbours on the South China Sea rather than north to the former Qing empire lands now full of natural resources. This would allow China to solve the Straits of Malacca problem in its favour. The constraint to its move west would be India inside the Eurasian empire.
Aleksandr Dugin wanted the UK was to be isolated, as he viewed it as an aircraft carrier of the US, (echoes of Orwell’s 1984 in that viewpoint). Europe is to remade an anti-Atlanticist Franco-German bloc, that would affect a ‘Finlandisation of Europe’. Countries like Poland, would become a vassal like state of Russia. Orthodox countries would look towards Russia as the home of their mother church and cultural lodestone. Finland would be absorbed into Russia. Eventually, due to an over-reliance on Russian commodities, Aleksandr Dugin hoped to engineer an economic shock. Germany’s dependancy on Russian gas and oil would ultimately allow Russia to pick up the pieces in Europe and create an empire stretching from Dublin to Vladivostok
Aleksandr Dugin maybe at a distance from the Putin administration, but his political ideas have influenced Vladimir Putin, Russian foreign policy and military thinking.
Uneasy Euroasian detente
One can only see Russia’s relationship with China as reminiscent of the von Ribbentrop – Stalin detente of the interwar years, based purely on timing and mutual convenience.
Demographics
Aleksandr Dugin’s ideas are challenged by demographics. In the Middle East, Iran and Shai Muslim community are outnumbered by their Sunni counterparts. Russia’s own population growth is in terminal decline and not a match for China should it decide to go north. Which probably explains why Dugin tries to shoehorn India into part of the Eurasian empire.
The current war in Ukraine is as much a product of Aleksandr Dugin as it is of Vladimir Putin. President Putin is merely implementing Dugin’s vision slavishly. It is also interesting that the attempt on the life of Aleksandr Dugin seems to have given new ideological impetus to the invasion of Ukraine in Russia.
Is Dugin’s Eurasian ideological purity a threat to the Putin administration?
Marx and Lenin were dead by the time that Mao came along, so the Chinese communist party was never threatened by the legitimacy of their thought leaders with a higher authority ideologically pure voice. If they were alive today, it would be impossible for Xi Jingping to accuse Marx or Lenin of being guilty of hstorical nihilism. But Aleksandr Dugin exists outside of the Putin administration, he could be a natural rallying point of Putin’s support basis as the philosophical centre. He could be even considered a rival leader to Putin, drawing support from believers across the military intelligence and political classes. Making Aleksandr Dugin into a martyr just at the point when Russia has been suffering setbacks has some obvious benefits for the Putin administration and arguably less benefits for the Ukrainian government.
From Drugs to Corruption: The Growing Presence of Chinese Organized Crime in Latin America – In 2021, China’s policy banks — the China Development Bank (CDB) and Export-Import Bank (Exim) — made no loans to Latin America for the second consecutive year. Beijing is now essentially focused on financing Chinese companies to operate in the region. This shift in strategy and the resulting proliferation of Chinese companies in Latin America will increase the circulation of people and money that are no longer under the direct control of local governments. Based on current trends, Chinese criminal organizations will likely thrive in this new economic environment. Extortion, money laundering through front firms, and smuggling are already increasing, posing a severe threat to the population’s safety in the region. Worthwhile reading in conjunction with: Will Kenya’s next president follow through on China contract promises? | South China Morning Post – William Ruto campaigned on threats to deport illegal workers and make big contracts with Chinese companies public. But politics and the reality of government are two different things, observers say
Interesting dive into what’s causing the ‘great resignation’ and what it will mean for productivity
Culture
Guy Ritchie talks about Snatch – as a film, its interesting, but I won’t bother buying my own copy of Blu-Ray. A few things of note:
The direct influence of Sam Peckinpah’s western films on Snatch was not a connection that I saw coming at all
Ritchie talks about directing a Jason Statham film remotely via iPad, rather than being on set. I presume that this was done during COVID but still very interesting
His use of amateurs as actors because they were the right kind of characters
The folkloric nature of pub stories. The bit that chimed with me is how I knew of similar characters growing up at a similar time to Ritchie and some of them I knew personally. As I moved in more middle class circles my exposure to that world declined
Design
Big Car have a great documentary on the development of the Renault Scénic including an interview with Renault’s head of design at the time Patrick le Quément.
Economics
Why Mexico is missing its chance to profit from US-China decoupling | Financial Times – While foreign companies have borne the brunt of López Obrador’s attacks, the handful of big Mexican businesses that control large parts of the economy have been less affected. When the president wanted to tackle inflation, his government invited Mexican business leaders for private conversations to agree an informal pact limiting price rises on basic groceries. “It wasn’t a big sacrifice,” noted the owner of one large Mexican group. Mexico’s oligarchs have reinforced the impression of a cosy relationship with the president by making supportive statements in public and confining any criticism to conversations behind closed doors. “All the Mexican business leaders complain about Amlo,” says the chief executive of one big foreign company. “But when they meet him, they all appear afterwards in public saying how wonderful he is . . It’s a circle of collusion.”
I hadn’t realised that 8-track cartridges were used as a karaoke medium in Japan. I thought that they had gone from vinyl to cassette and then on to laser disc. Vinyl based karaoke is what gave use the Technics SL-1200 series of turntables, which is why the speed control on the right hand side of the deck was called a ‘pitch fader’.
The reason why these karaoke featured have a common design with the US 8-track cartridge players is likely down to the relatively high tooling costs to create the plastic mouldings. You can see the ’round polished marks in the recessed section where the inputs and outputs are that show a tools has been amended and quickly cleaned up.
Samuel Bickett had some really good insight into why Joshua Wong and several other people pled guilty to charges under the national security law : The Hong Kong 47 Committed No Crime…So Why Are So Many of Them Pleading Guilty? – Bickett points out that their actions were legal under the Basic Law article 52, but the National Security Law seems to supersede and reinterpret the basic law to anything the authorities want it to be.
The Chief Executive of the Hong Kong Special Administrative Region must resign under any of the following circumstances: When he or she loses the ability to discharge his or her duties as a result of serious illness or other reasons; When, after the Legislative Council is dissolved because he or she twice refuses to sign a bill passed by it, the new Legislative Council again passes by a two-thirds majority of all the members the original bill in dispute, but he or she still refuses to sign it; and When, after the Legislative Council is dissolved because it refuses to pass a budget or any other important bill, the new Legislative Council still refuses to pass the original bill in dispute.
At the moment, this will be of most interest to more political types. Now if you apply that interpretation to short sellers like Muddy Waters Research, punchy buy-side equity analysts or a brief that an advertising planner like me might write where a client is competing against a connected Hong Kong or Chinese company – then legal, reputable and ethical commercial activities can result in national security charges at the whim of the Hong Kong government. This is something that many multinational companies seem to be sleep walking into. Work for a multinational like a VPN provider? That looks like colluding with a foreign power, subversion or even terrorism under the National Security Law.
The use of the term “national security” is particularly objectionable because the concept has frequently been used in China to criminalise the peaceful exercise of the rights of expression and to persecute those with legitimate demands like democracy and human rights. Its inclusion raises fears of extension of such Mainland Chinese practices to Hong Kong especially in the light of Article 23 of the Basic Law.
Hong Kong already had substantive security laws in place since British rule. Notably the 1971 Criminal Ordinance which remains on the books.
Then there is the way that the judiciary in Hong Kong has been shaped by the National Security Law. No defendant has won any points with regards the law and judicial decisions have allowed the law to be used in a retrospective manner in concert with older colonial era laws.
A film produced by a German film crew in 1966 to try and bring to life Japanese life for a European audience. I am sure that some of the manufacturing scenes are b-roll footage, but it is fascinating nonetheless. There is a style to the car and light truck designs which is a lovely aesthetic.
Vintage Studio 1 tracks mixed by Japanese sound system veterans Mighty Crown
1/ Chinese consumers overstretched themselves on luxury goods
2/ China is going through straitened financial times, 6 percent GDP growth feels like zero growth in developed markets. I have heard growth being described as being closer to 3 percent. Government control and intervention means that you won’t see the kind of collapse you saw in the west during 2008 and 2009 and internal security would stomp all over any ‘Occupy Wall Street’ analogue. Security forces are already suppressing depositors who have lost their savings in regional banks. There are also a lot of investors in property businesses: China Evergrande Shares Are Worthless, Top Fund Manager Says
Russia Holding Its Arms Expo With Weapons That May Be A ‘Hard Sell’ Now. | SOFREP – it is interesting that the Russians took steps to make sure the captured American gear on display was spotlessly clean, right down to the tyre paint. Who is to say that some of the gear came in by being bought or traded with the Taliban rather than from the Ukraine battlefield? I wouldn’t be surprised if Russia did a ‘homage’ to the M777. Russia has a wealth of experience in titanium fabrication from submarine hulls to aircraft, so the M777 carriage shouldn’t be that hard. The challenge would be the digital tools used to facilitate a higher degree of accuracy.
ViewSonic lays out plans for education metaverse – ViewSonic, which marks its 35th year of establishment in 2022, has been actively promoting digital transformation in recent years, shifting from a hardware company to a solutions company. Looking towards the future, company chairman James Chu has laid out the key development strategy of “ecosystem as a service,” announcing the Universe education metaverse software. Chu pointed out that ViewSonic has transformed in response to the rapidly changing environment. The company will focus on assisting the digital transformation of the education market. In the third quarter of 2021, ViewSonic’s electronic whiteboard was already no.1 in global market share, Chu said. Its Universe education metaverse software aims to level up the traditional 2D digital education into a 3D interactive virtual education platform. The goal is to solve the lack of interactivity and participation and make online education feel as if it is in-person. The proposed “ecosystem as a service” is about the integration of hardware, software and service, it said. Regarding software and hardware, ViewSonic will integrate its ViewBoard, a smart interactive electronic whiteboard, with myViewBoard, a digital teaching platform, to provide a complete education technology solution.
Jason Barron’s book The Visual MBA looks to distill down business principles into more easily understandable formats. The Visual MBA has been translated into a number of European languages since it was published in 2019, which is a good indicator of the book’s utility. So I thought I would take the time to reviewThe Visual MBA and see how I got on with it and whether it lives up to its premise.
Areas covered in The Visual MBA
The content of The Visual MBA is broken down into a number of areas including:
Leadership
Corporate financial reporting
Entrepreneurship (management and financial focus)
Management accounting
Business finance
Marketing
Operations management
HR
Strategy
Ethics
Decision making
Startups
The book itself is a robust hardback book that would be fine in a daypack lugged around campus. As with any book there are things that could be put in and taken away. My impression of the content is that would be useful to someone studying business at A’level or in the first year of an undergraduate degree. I personally found the marketing section frustrating. Part of the reason for this is that the depth of the subject was barely scratched. Readers were not prompted to even ask the right kind of questions.
There was nothing that would spur you to read more and read widely. I suspect that this would be the case with the other areas covered by the book as well. It creates the false confidence that would appeal to a surface player. I think that is dangerous for readers and the businesses that they work for.
Do I think the premise of the book works?
The book neatly summarises many of the key concepts that would be taught in a general business course and it explains the points in a simple manner. For instance the idea of balance sheets reminded me of the first semester in the first year of my marketing degree in terms of its explanations.
Where I am less sure of the book’s benefits was whether the illustrations would make me retain any better the content of the book? I will ignore the fact that for some pages the drawings weren’t illustrated but instead representations of the headlines in a hand drawn typography. I might the book beneficial if they were my diagrams that I was sketching in my notes. But I don’t think they have the same effect on a reader of the book.
In summary I would recommend that one buys the book as a simple guide to business studies or commerce rather than the visual aide memoire that the book seems to promise. If this sounds of interest to you you can get more information here.
I didn’t expect to be writing the words objectified garlic in such close proximity, ever. The reason for this post is down to an advert put together by an area of South Korea to promote its high quality garlic to Korean city dwellers. The advert was full of double entendres and was accused by critics of having objectified garlic.
The house I grew up in
Hiscox home insurance did this TV advert that makes really good use of projection mapping to tell a story. I can’t believe that this is now eight years old as an execution.
Fuzzy logic versus cloud based AI
I have written a good deal before on the benefits of fuzzy logic which is a much more efficient technology than machine learning for a lot of challenges, particularly if the machine learning is based on cloud computing a la the internet of things (IoT).
E-mu Systems SP1200
Back in the 1980s E-mu Systems were known as one of the pioneers of sampling with their Emulator series of keyboards, alongside the likes of CMI with the Fairlight and New England Digital’s Synclavier. They were bought out in 1993 by Creative Techology like rival Ensoniq – eventually they were both merged together. The SP1200 was a sample based drum machine and sequencer that came out in 1987. It gets its distinctive sound from 12 bit sampling done at about 26 KHz. By comparison, a CD based on 16 bit sampling at 44.1 KHz. It was beloved of hip hop producers from the late 1980s though to the mid 1990s. It is still sought after now.
This video gives you a good idea of how it is operated and hints at the benefits of hardware controls over software interfaces on modern digital audio workstation applications.
PES are a stop motion animation house, whom I was introduced to by Guy, one of the creative directors that I work with. Film food trilogy is one set of films that they did a number of years ago, over a seven year period.
The film food trilogy starts with Western Spaghetti
The second film Fresh Guacamole was short listed for an Oscar nomination.
The final one in the food film trilogy is Submarine Sandwich.
Doraemon and Toyota collaboration for advertisement
The premise in these Toyota films is that it is 30 years later and the human characters have grown up, but have still stayed in the respective relative status to each other. The giant is still a bully for instance and Nobita is still a dweeb.
https://youtu.be/OfnUNmjHzoQ
Big Data China: AI – Surveillance symbiosis
Interesting discussion on the use of big data and machine learning in China. The programmable world with Chinese authoritarian characteristics. Some interesting insights in this stream. The event covers:
how China‘s large-scale investments in surveillance technology is both enhancing the state‘s capacity to repress dissent and providing commercial advantage to Chinese AI companies operating in the facial recognition and surveillance space.
CSIS
It is worthwhile looking at the materials that the CSIS is doing in association with Stanford University on Big Data China.
How LVMH took over Asia
Asianometry looks how Louis Vuitton grew so big in Asia. Japan and Hong Kong took over luxury sales increased in the 1970s due to a massive increase in disposable income. Its interesting that much of it was driven initially by Japanese department stores in the 1960s and Ferragamo was one of the first western luxury brands that they stocked. Louis Vuitton opened their first store in Japan in the Ginza district in the 1970s, they had somehow managed to leap the chasm that stymied other rivals who were traditional medium-sized enterprises like Louis Vuitton at the time. Well worth a look at this video.
