Category: marketing | 營銷 | 마케팅 | マーケティング

According to the AMA – Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. This has contained a wide range of content as a section over the years including

  • Super Bowl advertising
  • Spanx
  • Content marketing
  • Fake product reviews on Amazon
  • Fear of finding out
  • Genesis the Korean luxury car brand
  • Guo chao – Chinese national pride
  • Harmony Korine’s creative work for 7-Eleven
  • Advertising legend Bill Bernbach
  • Japanese consumer insights
  • Chinese New Year adverts from China, Hong Kong, Malaysia and Singapore
  • Doughnutism
  • Consumer Electronics Show (CES)
  • Influencer promotions
  • A media diary
  • Luxe streetwear
  • Consumerology by marketing behaviour expert Phil Graves
  • Payola
  • Dettol’s back to work advertising campaign
  • Eat Your Greens edited by Wiemer Snijders
  • Dove #washtocare advertising campaign
  • The fallacy of generations such as gen-z
  • Cultural marketing with Stüssy
  • How Brands Grow Part 2 by Jenni Romaniuk and Byron Sharp
  • Facebook’s misleading ad metrics
  • The role of salience in advertising
  • SAS – What is truly Scandinavian? advertising campaign
  • Brand winter
  • Treasure hunt as defined by NPD is the process of consumers bargain hunting
  • Lovemarks
  • How Louis Vuitton has re-engineered its business to handle the modern luxury consumer’s needs and tastes
  • Korean TV shopping celebrity Choi Hyun woo
  • qCPM
  • Planning and communications
  • The Jeremy Renner store
  • Cashierless stores
  • BMW NEXTGen
  • Creativity in data event that I spoke at
  • Beauty marketing trends
  • Kraft Mothers Day marketing
  • RESIST – counter disinformation tool
  • Facebook pivots to WeChat’s business model
  • Smartphone launches
  • Audemars Piguet + more news

    Russia Seized Millions of Dollars of Swiss Luxury Watches in Moscow – Russian customs service agents took millions of dollars of Audemars Piguet watches. Audemars Piguet had closed its boutique in Moscow. The Russians allege that Audemars Piguet was in breach of customs regulations. The reality is that its retaliation for Switzerland joining other countries in levying sanctions on Russia. In this respect its similar to the state-sanctioned theft of aircraft from Irish aircraft leasing companies. There are a few problems with these Audemars Piguet watches. The Russian market for Swiss watches in 2021, accounting for 260m Swiss francs (£212m) of shipments, according to the Federation of the Swiss Watch Industry; which puts the country in the top 20 acquirers of Swiss watches.

    Audemars Piguet 26320 Macro

    Audemars Piguet Offshore models are long sought after by watch collectors. The problem that Russia will have with the watches is the inability of them to be serviced. The company will have a record of the serial numbers involved and won’t service them when they come up for maintenance in a few years time. AP watches have a reputation for being great watches, but aren’t robust like say a Rolex in terms of their need to be serviced.

    Russia seems to be pretty determined to have western sanctions on the country for a long time to come yet.

    China

    China is making new billionaires much faster than the U.S. – I wonder how many of these are in areas like real estate

    Foreign businesses in China need to heed the lessons of Russian exodus | Financial Times

    Economics

    Republican stance on free markets is shifting when it comes to China | Financial Times worthwhile reading in conjunction with this Biden turns to former Trump officials on China competition bill 

    Energy

    China sets green hydrogen target for 2025, eyes widespread use | Reuters 

    EETimes – US Backs Accelerating Push for Fusion Energy 

    Oligarchs, power and profits: the history of BP in Russia | Financial Times

    Geely questions future in Russia despite opening for China’s carmakers | Financial TimesTu Le, managing director of Sino Auto Insights, noted that the Chinese carmakers are relatively inexperienced when it comes to maintaining a brand’s reputation in western markets. “They’ve never had to deal with these kinds of external pressures in how they were perceived by foreign consumers,” he said. “A lot of these companies, they’re going to have to do business in Europe, or they’re going to have to do business in the United States. If they seem too eager to fill that void [in Russia], I will bet you money it is going to have some backlash in those regions.”

    Ethics

    Google Ordered Translators to Replace References to Ukraine “War” | The Intercept – I think Google needs to get ahead of things like this by being transparent about ethical considerations on their corporate blog

    Finance

    Chinese ADR delisting threat looms over ETFs | Financial Times 

    Gadgets

    Apple Studio reviews are in | Boing Boing 

    Hong Kong

    Why I Won’t Walk Away From Hong Kong | Foreign Policy

    Ideas

    The Ukraine war is not about democracy versus autocracy | Financial Times

    Judy Asks: Are Europeans Ready to Pay the Price for Ukraine’s Sovereignty? – Carnegie Europe – Carnegie Endowment for International PeaceThe grim truth is that many in the West would be ready to accept compromises over Ukraine’s sovereignty in order to stop the war. In countries neighboring Russia, there is a strong understanding that such compromises would seriously weaken our security, hence they are ready to pay a high price to avoid them. However, among Western experts and policymakers, assessments of the balance between different interests seem to vary. The thinking that some degree of accommodation of Russia’s interests might be needed to reach stability has not disappeared. This is a dangerous and misguided logic

    Innovation

    EETimes – Patent Trends Foretell Chipmakers’ Fortunes 

    Lessons from History: The 1980s Semiconductor Cycle(s) 

    Chip-Making Companies Can’t Buy Enough Lithography Machines – ExtremeTech 

    At SXSW, A Pathetic Tech Future Struggles to Be Born 

    Japan

    EETimes – Denso Leads Quadric’s $21-Million Series B 

    Japanese company offers service that converts your child’s school bag into useful accessories | SoraNews24 -Japan News- 

    Korea

    South Korean super app Toss takes on SoftBank-backed Grab in south-east Asia | Financial Times

    Downtown Eateries Stay Empty as Workers Telecommute – The Chosun Ilbo (English Edition)

    Luxury

    Jean Arnault, scion of LVMH, on watchmaking’s Gen Z appeal | Financial Times

    Lanvin Group plans New York IPO in SPAC deal | Vogue BusinessLanvin Group, the fashion arm of Chinese conglomerate Fosun International which includes the French heritage label Lanvin, plans to list in New York in a SPAC deal, the second high-profile fashion firm to make the move since Ermenegildo Zegna late last year. Lanvin Group announced Tuesday it is combining with special-purpose acquisition company Primavera Capital Acquisition Corporation in a deal that values the group at $1.5 billion, according to an emailed statement. Lanvin Group expects to raise up to $544 million from the deal and from existing investors, and will use the funds to expand its portfolio, including future luxury acquisitions

    Inside the London agency bringing musicians and creatives to luxury campaigns | Vogue Business

    A South Korean Museum Is Refusing to Return Loaned Art to Russia – Robb Report

    Marketing

    Burger King France Lowers Whopper Prices to Offset Fuel Cost | Adweek 

    Materials

    Ukraine war to have ‘long-term impact’ on chip industry | Financial Times

    A Chinese Nickel Market Mystery – WSJMarket ructions amid war aren’t unusual. But the London Metal Exchange’s retroactive cancellation of nickel trades this month appears to be unprecedented. One question is whether the Hong Kong-owned exchange intervened to rescue a Chinese nickel tycoon. – the exchange is owned by the Hong Kong Stock Exchange

    Security

    Anonymous Hackers Fire ‘Warning Shot’ at Companies Refusing to Pull Out of Russia – HS Today

    EETimes – US Electronics Reshoring Plan Risks Missing the Boat 

    Viasat Satellite Hack Spills Beyond Russia–Ukraine War | WIRED UK

    The Central Bank of Russia is hacked by Anonymous group – Gizchina.com

    Taiwan

    Engrave Condition: Apple’s Political Censorship Leaves Taiwan, Remains in Hong Kong – The Citizen Lab

    Technology

    The Big Tech Antitrust Movement Is Finally Showing Results | Big Technology 

    Telecoms

    CEO Interview: Phil McKinney of Cablelabs – Lightning in a Bottle   – EETimes

  • The Mattei Affair + more stuff

    The Mattei Affair

    The story of Eni

    I went down a rabbit hole when investigating a post that I have in draft at the moment and discovered The Mattei Affair. I got to find out more about Eni – one of Europe’s oil supermajors. Even though I had worked in the oil industry at the start of my carrier I didn’t have a good understanding of the story of Enrico Mattei. Despite the great work done in documenting the industry though Daniel Yergin‘s book The Prize published in 1990. Yergin’s book was recognised as the defacto history of the industry back when I worked in the oil industry.

    Francesco Rosi

    Who would have thought that a film maker would have been able to make a film about a prosaic story like the life of an oil industry executive? Francesco Rosi managed to create something special with The Mattei Affair. Enrico Mattei was an extraordinary oil industry executive who helped Italy recover economically from the post-war period until his death in 1962 in a mysterious private plane crash. Rosi has a very distinctive story style mixing documentary footage with docu-drama, often performed by non-professional actors. In this respect The Mattei Affair mirrors Rosi’s 1961 film of Sicilian bandit Salvatore Giuliano.

    The story line covers different aspects of Mattei’s career and then loops back to the aftermath of the plane crash providing an innovative form of non-linear storytelling.

    Rose’s film production became part of the story itself. A journalist that Rosi had used to research The Mattei Affair himself disappeared which added to the mystery surrounding Enrico Mattei and the film. Rose’s search for the missing investigative journalist became part of the film itself.

    So The Mattei Affair is a remarkable film for all sorts of reasons.

    Mauro De Mauro

    Mauro De Mauro was the journalist that Rosi had hired to dig into The Mattei Affair and try to find out what had happened. At the time De Mauro worked for L’Ora newspaper based in Palermo, Sicily. He disappeared in September 1970 and his body was never found.

    Hard to find

    De Mauro wasn’t the only hard to find aspect of The Mattei Affair. For a film that won the grand prize at the Cannes Film Festival it had been very hard to find, even in the world of YouTube. It had a limited screening in the US with just one screen showing the film in New York back in 1973. It doesn’t appear at film festivals as a retrospective.

    The BBC apparently tried to licence it for broadcast in the mid-1990s and failed. Bootleg DVDs of the film occasionally surface, but its never been licensed and released on Blu-Ray or DVD, which is very strange indeed, given the remarkable nature of the film and story behind it.

    The New York Times review of the film published on May 21, 1973 described the film as an ‘immensely honorable but unsuccessful film’, rather like the reviewer was trying to bury a film that they themselves were intrigued by and had enjoyed watching.

    I found the film to be intriguing, enjoyable and beautifully shot. I was haunted by the story that I had seen on screen and am puzzled by the film’s lack of wider distribution – given the significant nature of the film in its own right.

    Subaru Impreza 22B

    Nothing brings home the inflationary world of cars at the moment like this review of the Subaru Impreza 22B STi. This was the first Impreza model to do well in rallying after the legacy, though much of this was down to the disqualification of Toyota’s Celica GT-4 cars that had been previously all-conquering. These cars were sold in Japan and made it outside on the grey market import scene over time, there were less than 500 of this particular model made. One of these Subaru cars with just the delivery mileage had been put in storage for over 20 years and sold for £295,000 in 2020.

    This Subaru isn’t a bonkers road going version of the Ford RS200 or an Audi Sport Quattro of the mid-1980s. This nicely kept, but worn in version of the Impreza 22B STi is still worth more than £200,000. By comparison you can buy a 1987 vintage Toyota Celica GT-4 from Japan (so it will have been well looked after in comparison to the UK, with just 77,000 kilometres on the clock) for about 4.2 million yen or £26,000 plus import costs. You can find even better bargains if you are prepared to have up to 100,000km on the clock.

    For that you are getting a similarly fast Japanese piece of Group A homologation rally history in a smaller package and prettier looking. And its a Toyota, which means the kind of reliability that Mercedes used to be famous for. And with the extra money you can buy yourself a 1980s vintage Porsche 911 SC or even an early 1990s Porsche 911 Carrera 4 coupé.

    Open AI takes on e-sports

    Open AI built a machine to do for e-sports for DeepMind did for Go. The Open AI team focused on Dota 2. More from a talk by the Computer History Museum here.

    All of this is very impressive, but we are still a good distance from having a ‘general purpose AI’ that works across multiple disciplines. Once the system is trained on a particular model, it can’t then learn new skills or areas of expertise and apply the knowledge across areas. The models used in Open AI are deep reinforcement learning (or Deep RL in programmer lingo), all of which goes back to the neural network academic work done from the mid-1980s to the early 1990s. It was first applied to a backgammon game.

    Interest in it amongst technologists is due to one book first written in 1998: Reinforcement Learning: An introduction. The point being is that ‘AI’ champions like Google and others, haven’t moved the science of artificial intelligence on any further, but are throwing more processing power at it instead.

    Your Hit Parade

    I came across this 1955 TV show that was syndicated around NBC TV and radio affiliate stations as black and white film. It was interesting to see the way primary programme sponsor Lucky Strike was integrated into the show. Secondary sponsor ‘Pin Curls’ got a very brief mention at the beginning of the show, in a ‘blink and you’d miss it’ kind of placement.

    “readings of radio requests, sheet music sales, dance hall favorites and jukebox tabulations”

    Your Hit Parade chart methodology

    The use of the word tabulate to indicate how the hit parade chart was compiled, implying mechanical computing in the background. I don’t know whether a juke box could of determined the number of plays of each record at the time. Dance hall favourites sounds particularly nebulous. Finally radio plays wasn’t included in the chart mechanism, instead there was the vague ‘reading out of radio requests’.

    By 1949, we know that there were steps taken to try and stamp out paid placement aka Payola, but music publishers didn’t engage with this process in a positive manner. When it eventually became a scandal the big music companies tried to tie payola to rock and roll music. Independent record companies or music publishers frequently used payola to promote rock and roll on American radio. The reason for these payments was to get around DJs own biases regarding ‘black sounding music’. Payola got put under a spotlight after a congressional investigation in 1958 and 59 that killed DJ Alan Freed’s career and saw Dick Clark transition to television.

  • Hino trucks + more news

    Hino trucks

    Hino Motors is a car and truck manufacturer best known for its iconic Hino trucks. It started its convoluted origin story spinning out of manufacturing company owned by Tokyo Gas.

    Hino 1973

    Before there was Hino trucks, there were a small amount of half tracks and armoured personnel carriers made for the Imperial Japanese Army. After the war Hino got into the truck business and for a brief while also made cars. The pretty Hino Contessa coupé showed potential, but becoming part of the Toyota group saw Hino focus on commercial vehicles under its own name.

    Hino, Green

    Hino trucks with their winged logo marked my childhood in Ireland. Hino trucks pulled palleted loads on taunt liner trailers, shipping containers and flat bed trailers of hay. The supermarket delivery wagons, the bakers lorry, skip deliveries, ready mix and the dairy picking up milk from my Uncle’s farm were all using Hino trucks. The distinctive unblinking three green lights on the roof of oncoming Hino trucks stood out of the total darkness of rural Irish roads.

    hino sh28

    I had Robert ‘Pino’ Harris to thank for making Ireland the Hino trucks capital of Europe at the time. And his Hino trucks success story is one of a singular focus on relationships and customer service.

    So it saddened me to read about Hino trucks emissions scandal relating to their diesel engines. Toyota/Hino: truck unit not strong enough to overcome emissions data scandal  | Financial Times

    China

    Adidas ousts China chief as sales suffer after consumer boycott over Xinjiang | Financial TimesAllison Malmsten, sportswear analyst at China-focused consultancy Daxue Consulting, said that since the boycott, Nike and Adidas have ceded their top position on ecommerce apps such as Alibaba’s Tmall. In their place, local online retailers have promoted Li-Ning and Anta, making the “competition a lot stiffer”.Jonathan Cummings, Asia-Pacific president of brand consultancy Landor and Fitch, said that after years of market dominance, Adidas and Nike were being challenged by “cheaper domestic brands that have become stronger”.Adidas generated nearly a quarter of its sales in the Greater China region in the first half of last year, the bulk of which came from mainland China. – it will be interesting to see where adidas will try to go in China and whether they feel it is worth riling western customers to arrest their decline in China

    The rising costs of China’s friendship with Russia | Financial TimesWhen the Russian invasion of Ukraine started two weeks ago, Jane Yan, a senior executive at a machine parts maker in eastern China, says she was not too worried about the impact. After all, buyers in Russia and Ukraine accounted for less than 5 per cent of the company’s overseas sales last year. But as the full ferocity of the Russian onslaught started to become apparent, the outlook shifted dramatically. Important clients in countries such as Poland and Germany cancelled orders with the Zhejiang-based company. “A Munich-based client said ‘it feels terribly wrong to send money to a country that is tolerating war in Ukraine — sorry’,” said Yan, who asked that her employer not be identified. She added that inquiries from European buyers have also fallen sharply since the conflict started. “I hope the war ends as soon as possible.” – I wonder how prevalent this consumer boycott actually is of Chinese products?

    Culture

    Why disco will never truly die — Quartz – interesting, but full of American privilege, but no love for producers like Giorgio Moroder, Luxxury, Dimitri from Paris, Late Night Tuff Guy or The Reflex

    Ideas

    How factory robots lead to human deaths – Futurity“For decades, manufacturers in the United States have turned to automation to remain competitive in a global marketplace, but this technological innovation has reduced the number of quality jobs available to adults without a college degree—a group that has faced increased mortality in recent years,” says lead author Rourke O’Brien, assistant professor of sociology at Yale University. 

    Our analysis shows that automation exacts a toll on the health of individuals both directly—by reducing employment, wages, and access to healthcare—as well as indirectly, by reducing the economic vitality of the broader community.” 

    Since 1980, mortality rates in the United States have diverged from those in other high-income countries. Today, Americans on average die three years sooner than their counterparts in other wealthy nations. 

    EACH NEW ROBOT PER 1,000 WORKERS LED TO ABOUT 8 ADDITIONAL DEATHS PER 100,000 MALES AGED 45 TO 54 AND NEARLY 4 ADDITIONAL DEATHS PER 100,000 FEMALES IN THE SAME AGE GROUP. 
    Automation is a major source of the decline of US manufacturing jobs along with other factors, including competition with manufacturers in countries with lower labor costs, such as China and Mexico.
     

    Previous research has shown that the adoption of industrial robots caused the loss of an estimated 420,000 to 750,000 jobs during the 1990s and 2000s, the majority of which were in manufacturing.

    Korea

    The legal battle threatening Samsung’s dynasty | Financial Times

    Nearly 40% of Manufacturers on Brink of Insolvency – The Chosun Ilbo (English Edition) – this is small and medium sized businesses. This is worse than the 2008 financial crisis

    Legal

    Letters: No need for a WeChat ban | Australian Financial Review – not sure if Tencent would play along

    Marketing

    “Wank pods” to become a new work perk for Stripchat employees | Stripcat – cheap PR stunt

    What Is Message Testing, and Why Does It Matter?  | GLG 

    Materials

    Boeing suspends buying titanium from Russia | RTÉ News 

    Retailing

    Uniqlo to Keep Stores in Russia Open As Zara, H&M Pull Out 

    Security

    Another Chinese Hacking Tool Discovered By Symantec | Gizchina – interesting that it was aimed at high-level, non western government agencies. What is the equivalent that they are using in the west then? How about U.S. State Governments Hit in Chinese Hacking Spree – WSJ 

    Supply chain giant Expeditors is still recovering from cyberattack, expects ‘material adverse impact’ – GeekWire 

    Software

    Russian Cybersecurity Giant Kaspersky Tries to Maintain Neutrality During Ukraine War

    RuTracker.org, once the largest resource website in Russia, has recently been unblocked, after Microsoft, Adobe, game developers, etc. announced that they are banned from selling products in Russia – yqqlm – Gamingsym – BitTorrent to be main source of software and entertainment for Russians, opportunity for western governments to spread malware

    Technology

    It’s Not ‘Too Late’ for Intel to Beat the Apple M1 – ExtremeTech – so two questions come out of this.

    1. Can Intel out-design Apple in terms of chips? I think that is certainly possible, possibly even extremely likely
    2. Can Intel compete with Apple on process? Possibly soon, if they managed to partner with Samsung or TSMC. Certainly in the longer term if Intel’s process engineers get their mojo back, or they continue to partner with TSMC or Samsung

    Apple goes chiplet for 114bn transistor M1 Ultra – eeNews Europe 

    Telecoms

    Huawei UK’s British board members resign over Russia-Ukraine stance | Reuters 

    Web of no web

    Roundtable: A Brutally Honest Conversation on the MetaverseWeb 2.0 Is about the individual/the corporation, and Web 3.0 is about the collectivist statement, or the community / collectivist environment, in some ways. – interesting that there is a whole piece missing about web 1.0 being about personal and organisation publishing and communications. Web 2.0 being a web of data and creativity

  • 3G graduation + more stuff

    3G graduation film

    3G graduation sees DoCoMo celebrating 3G wireless services and how they fitted into consumers lives. While DoCoMo has its service running for another couple of years, rival Au has shut down its 3G network this year. The ‘Graduation’ in 3G graduation is used in a similar way to how US technology companies use ‘sunset’ as a euphemism for shutting down a service.

    In sectors outside technology like the 3G graduation film, the term graduation is signify an artist leaving an idol group. Japanese Idol groups like AKB48 and Morning Musume mirror the interchangeable team nature of Puerto Rican boy bandma Menudo. Like Japanese idol groups, Menudo appeared in adverts for big brands like Pepsi and McDonalds across Latin and South America (including Portuguese speaking Brazil). They even appeared in a Pepsi ad that ran in the Philippines. They also did two TV specials. Japanese idol groups contain pop stars with the following characteristics:

    a type of entertainer marketed for image, attractiveness, and personality in Japanese pop culture. Idols are primarily singers with training in acting, dancing, and modeling. Idols are commercialized through merchandise and endorsements by talent agencies, while maintaining a parasocial relationship with a financially loyal consumer fan base.

    Wikipedia: Japanese idol

    When members leave the group due to contract violations, ageing out, or wanting to build a career of their own, they ‘graduate’. Like the 3G graduation film idols share an association with school imagery.

    https://youtu.be/dKxjw3YntBk

    Kit-Kat anime advert

    Nestlé Kit-Kats are popular in Japan. They are especially popular during exam time. The reason for this is that the Japanese pronunciation of KitKat, “Kitto Katto,” sounds similar to the phrase “Kitto katsu,” which means “I believe you will win/you can do it.” The homophone nature of Kitto Katto meant that Kit-Kats became a good luck charm, with people having them or giving them as gifts for big days such as school entrance exams or even job interviews.

    This explains why this anime advert directed by Naoko Yamada is around the theme of “Kikkake wa Kit Kat de,” or “Kit-Kat Creates the Chance,” and has a school related setting.

    This is apparently the first of what promises to be a series of adverts being done by Yamada for Kit-Kat.

    Modern car mechanical design

    For someone who hasn’t bought a car in 25 years, hearing about how unreliable BMWS and Mercedes cars have become is a bit of a shock. I have driven hire cars and am aware that cars are now heavily reliant on computers. What I hadn’t realised was how cheap mechanical parts had become under the hood. The reason why they had been engineered down to a price, was to allow for the price of all the new electronics that make up the car driving experience now.

    I started my work life off in a corporate research lab were we were developing a way of making a plastic manifold cover for a small Ford of Europe engine. This engine was destined for the Ford Fiesta and the first Ka if we had managed to get everything to work. The idea was that the engine would be a sealed unit. When it needed to be replaced it would undergo a factory recondition, or would be recycled. This was about reducing environmental impact, without impacting profits. But looking at some of the parts going into these cars now, I am shocked.

    More in this video here.

    Amazon luxury watch copies

    Amazon is a den of iniquity in terms of shoddy products and fakes. German watch YouTuber shows the variety of watches that steal the design language of watches from the likes of:

    • Nomos
    • TAG Heuer
    • Breitling
    • Rolex
    • Audemars Piguet
    • Patek Philippe

    All of these come in at about $100 price. It is interesting how the Chinese factories turning these watches out have managed to get their way around the brand police. Finally, I am surprised to see Chinese manufacturers relying on a cheap, but reliable Seiko movement for the most part. Which is probably down to the weird deficiencies in Chinese engineering that means that you don’t see Chinese made rollerball pen refills.

    The amazing design of the jerry can

    Great video by a Scottish YouTuber who covers why the jerry can was such a clever product design and the history of the fuel container. I did not realise that they were tested in the Spanish civil war. More here.

    NFTs and Ralph Bakshi’s animated adaptation of The Lord of The Rings

    The problems with NFTs. NFTs sprung out of the move to decentralised finance or cryptocurrency. NFT are smart contract linked artefacts. These were seen as a panacea for creatives to make money during COVID. This video is an interesting discussion on NFTs, and uses the analogy of investors buying real estate that drove the 2008 mortgage crisis. The crypto-economy has many of the same drivers.

    The guy who made this video also did a really good exhaustive history of Ralph Bakshi‘s The Lord of The Rings film that preceded Peter Jackson’s The Lord of the Rings trilogy by a couple of decades, and the BBC’s radio adaptation by a few years. I am a fan of all three, but am in no doubt that Peter Jackson’s film in some places is a shot-for-shot copy of Bakshi’s film and borrows dialogue from both Bakshi and the BBC.

  • Political polarisation + more stuff

    Political polarisation between Democrats and Republicans

    Political polarisation has been talked about for years. The schism in UK society caused by Brexit has been exhaustively examined including sometimes on this blog. This video is based on research by PRRI, you can see more about the research here. There are a number of outtakes in the data including the different party supporters relative openness to diversity and by implication societal change which was covered by Vox a couple of years ago. Republicans were reluctant to have a trans person in their family. Scott Galloway highlights that prejudice isn’t only about colour or gender identity.

    We’re seeing Democrat supporters who believe that their personal identity is intrinsically entwined with their political opinions. They believe that a confrontation with your opinion is the same as a confrontation with your identity. All of which implies an underlying brittleness and lack of resilience to their prejudice rather than ignorance.

    When Shinto became a religion

    Really interesting video on the history and nature of Shinto, the Japanese belief system.

    Artist creates personas for Singapore

    I loved this project design that uses iconic every day items to reflect what Singapore might look like as a person. In many respects the items selected also reminded me of everyday live in Hong Kong. Which I guess goes to show that we have more in common than things that separate use.

    Pets.com

    I was looking at vintage ads as part of a wider internal project at work on Super Bowl advertising. During that time I delved into Pets.com content. One of the things I found was some outtakes that TBWA\Chiat\Day shot for use by San Francisco interactive agency Lot21. (Interactive agency ages this to the late 1990s, back to when the agency wanted to do both CD-ROM type experiences and websites in their agency in case this web thing turned out to be a fad.)

    This content was designed to be held on the Pets.com puppet profile page, think a Geocities type page or author profile page on Blogspot or Live Journal. It all feels like the kind of things that brand teams would so for social platforms now.

    Koyaanisqatsi

    Philip Glass’ soundtrack for movie Koyaanisqatsi gets the 8-bit treatment with a remake by Shiryu. Shiryu calls it a remix, but really its a cover version.

    Product design is pain

    Mike Glover talks about how he and his colleagues problem solved to come up with the specification for the modern Opscore military helmet. Its an interesting story from a product design point of view.

    You can hear about how they modified their old equipment and these alterations were then parleyed into the current industrial design by the manufacturer.