It makes sense to start this category with warning. Marshall McLuhan was most famous for his insight – The medium is the message: it isn’t just the content of a media which matters, but the medium itself which most meaningfully changes the ways humans operate.
But McLuhan wasn’t an advocate of it, he saw dangers beneath the surface as this quote from his participation in the 1976 Canadian Forum shows.
“The violence that all electric media inflict in their users is that they are instantly invaded and deprived of their physical bodies and are merged in a network of extensions of their own nervous systems. As if this were not sufficient violence or invasion of individual rights, the elimination of the physical bodies of the electric media users also deprives them of the means of relating the program experience of their private, individual selves, even as instant involvement suppresses private identity. The loss of individual and personal meaning via the electronic media ensures a corresponding and reciprocal violence from those so deprived of their identities; for violence, whether spiritual or physical, is a quest for identity and the meaningful. The less identity, the more violence.”
McLuhan was concerned with the mass media, in particular the effect of television on society. Yet the content is atemporal. I am sure the warning would have fitted in with rock and roll singles during the 1950s or social media platforms today.
I am concerned not only changes in platforms and consumer behaviour but the interaction of those platforms with societal structures.
Umeng have put together a great presentation on consumer behaviour and mobile in China’s tier 3 cities. Most of what you read focuses on tier one and tier two cities in China. Umeng provides insight into large yet untapped markets just below the biggest most-developed cities in China. The tier three cities that Umeng covers are the cities were China does much of its manufacturing now as places like Shenzhen and Shanghai have become too expensive
Fukushima Happy
This beautifully shot version of Pharrell Williams Happy done by the people of Fukushima prefecture showing everyday Japanese life and shot by Fuji TV.
I particularly like the lucho libre masks and the winking Shibu shot. There is also a great outtakes / making of video
Red Fuse x Colgate-Palmolive Myanmar
Red Fuse Hong Kong’s work with Colgate-Palmolive in Myanmar to educate children about oral health (and sell more toothpaste) was a Cannes Lion winner and an inspired way of rethinking how packaging was used. The mobile toll-free number was particularly interesting given how nascent mobile phone usage is in Myanmar. There isn’t much of an online component as internet penetration is low and concentrated in richer urban areas of the country.
Richard Feynman – The Character of Physical Law – 5 –
The Distinction of Past and Future lecturing at Cornell University. Feynman was a great physicist but he was greater at making physics accessible to a wider range of people through his lectures and writing. Take a lunch time to enjoy this video
Guardians of the Galaxy
Yet another new trailer for the Guardians of The Galaxy, we get to see Rocket‘s character slightly more developed in this version and he seems brilliant in a Spaghetti Western anti-hero kind of way, if Eli Wallach (God rest his soul) had been a wise-cracking raccoon bandit.
Hospital Spies on Your Purchases to Spot Bad Habits – Bloomberg – hospital spies presents an interesting privacy dilemma and they aren’t even using social data yet. We need to start thinking defensively about content and other aspects of our lives in terms of operational security. Hospital spies are likely to be the least of our worries in the future.
Bioischanged – handy for keeping track of influencers
Media
Android TV hands-on: Google makes a new play for the living room | The Verge – if at first you don’t succeed try, try again. What hasn’t been shown so far is a use case beyond an Apple TV type service – a remade version of the DVD player. If companies can come up with a killer app in lean back media then things may change
WPP CEO Sorrell Says Regional Offices Can Be ‘Inhibitors’ | Advertising Age– interesting tension happening here; part of the reason for the inhibitors that there isn’t a power to yes is because the power structures aren’t designed right. A second inhibitor issue is also that the centre is all asking for the wrong things. Often HQ has the power to say no; not the power to say yes where they haven’t come up with the idea. All of these inhibitors means that agency side pan-regional roles will be under threat. More related content here.
Financial Times Testing Time-Spent Ads – Business Insider – interesting move. Will engagement on a page mean that one is more likely to click on ads below the fold or will content just be ignored, would need more detail on click through rates or even conversion rates if possible
Nokia ‘paid millions to software blackmailers six years ago’ | Reuters – Finnish telecoms equipment company Nokia paid several million euros to criminals who threatened to reveal the source code for part of an operating system used in its smartphones some six years ago – did this make the move away from Symbian even more attractive?
Nokia ‘paid millions to software blackmailers six years ago’ | Reuters – Finnish telecoms equipment company Nokia paid several million euros to criminals who threatened to reveal the source code for part of an operating system used in its smartphones some six years ago – did this make the move away from Symbian even more attractive?
Privacy As A Competitive Vector | AVC – Fred Wilson on the market for privacy. The difference that I don’t think Wilson addresses is the demand for privacy and the price people put on it. I think that there is a market, but the business model is critical as I don’t think consumers put a high price on privacy yet
ZTE to cut smartphone models by half | SCMP – cut half of its smartphone models available in the domestic market this year, while expecting total shipments in the world’s biggest smartphone market to remain stable, a company official said yesterday (paywall) – potentially smart move to reduce number of SKUs
B52 receives first tech upgrade since 1961: Now with color screens and wireless networking – this is a credit to the engineers that designed and manufactured to the B52. The longevity there was something dieselpunkish about mixed analogue and digital controls that appeals to me though. The B52 was originally designed as a nuclear bomber, but has only been used in action with conventional weapons. The B52 served in Vietnam, the first Gulf War, Afghanistan and Iraq. The B52 may serve for close on to a century in the US Air Force
Kakao And Daum To Merge, Creating One Of South Korea’s Largest Internet Companies | TechCrunch – this is a really big deal in South Korea. Daum is big in areas such as mobile search and social networks, KakaoTalk has gained ubiquity amongst Korean phone users and made a profitable business from games and stickers. I wonder what Tencent’s share will be in the combined company?
U.S. Companies Hacked by Chinese Didn’t Tell Investors – Bloomberg – which is pretty shocking. They would have at least been at a disadvantage trading with Chinese state-owned companies and the disclosures may have impacted goodwill as partners would be concerned about what information was disclosed. I would have thought all of this would have been meaningful to the share price?
Microsoft’s golden era in China coming to an end | WantChinaTimes – Microsoft will not only lose government purchase orders, but will also lose the central enterprise purchases and OEM market–the three major revenue sources for Microsoft in China – according to a Chinese newspaper, if true then this clobbers Microsoft in China
Web of no web
Watch Skype translate a video conversation in real time | Quartz – you know that time when you first saw the internet and it was a thing of wonder, rather than where you go to work? That’s how I felt when I saw this, mixed up with feeling dirty realising that Skype is actually Microsoft
Am I Crazy For Wanting A 4-Inch iPhone 6? | BusinessInsider – good points in terms of usability. It does beg the question do consumers actually want a phone anymore? I suspect some of them do, but handset manufacturers tend to disagree if one where to believe the big screen trend
