It makes sense to start this category with warning. Marshall McLuhan was most famous for his insight – The medium is the message: it isn’t just the content of a media which matters, but the medium itself which most meaningfully changes the ways humans operate.
But McLuhan wasn’t an advocate of it, he saw dangers beneath the surface as this quote from his participation in the 1976 Canadian Forum shows.
“The violence that all electric media inflict in their users is that they are instantly invaded and deprived of their physical bodies and are merged in a network of extensions of their own nervous systems. As if this were not sufficient violence or invasion of individual rights, the elimination of the physical bodies of the electric media users also deprives them of the means of relating the program experience of their private, individual selves, even as instant involvement suppresses private identity. The loss of individual and personal meaning via the electronic media ensures a corresponding and reciprocal violence from those so deprived of their identities; for violence, whether spiritual or physical, is a quest for identity and the meaningful. The less identity, the more violence.”
McLuhan was concerned with the mass media, in particular the effect of television on society. Yet the content is atemporal. I am sure the warning would have fitted in with rock and roll singles during the 1950s or social media platforms today.
I am concerned not only changes in platforms and consumer behaviour but the interaction of those platforms with societal structures.
Japanese soft power didn’t start with anime, manga or even Sonny Chiba. Asianometry posted a video covering how Japanese soft power was manifested in the 19th century through a mix of planning and happy accident.
Japan benefited from a sophisticated artisan culture for everything from food and drink to metal working.
Wikileaks
Talking about soft power. Task and Purpose goes back and looks at Wikileaks. This is interesting as it reflects on the US viewpoint of pro-Russian bias with the work Wikileaks did disclosing both Chinese and Russian secrets. The biggest legacy was likely reinvigorating investigative journalism at mainstream media outlets that had been cut back over the previous decade or so.
VFDs
Dutch YouTuber posts a love letter to VFDs or vacuum fluorescent displays. They were featured on stereos, VCRs, Blu Ray players and my Bose Wave (you can get your own one here). They feel nicer than LCD displays, don’t look cheap and don’t affect your sleep.
Streaming culture in China
While most people think about streaming is China’s e-commerce. But the offering of the streamer featured in this documentary is more ambiguous. Her audience feel some sort of romantic attachment to her. ‘Inside the Daily Life of a Live Streaming Star in China’ is as much about the imbalance in male and females in China due to the one-child policy.
It reminded me of Japanese and Korean ‘idol‘ culture, but designed for the mobile addicted COVID traumatised young adults. Buffeted by societal expectations and the economic issues by the government pivot away from economic growth to internal and external control.
Men
Scott Galloway has an interesting prognosis on the current crisis in the male population which seems to be in a socio-economic death spiral. I am not convinced by his solution. It’s very male-centred and assumes that parenting isn’t broken.
Dow said it was recycling our shoes. We found them in Indonesia | Reuters – Reuters put trackers in usable secondhand shoes to see where they would end up. The main gist of the story is that Dow recycling effort was a failure, which is also embarrassing for their partner the Singapore government.
The idea was the sneakers would be made into playground surfaces. Reuters seems to have stopped investigating the story of Dow recycling shoes, but I was left with more questions about Dow recycling than answers from the Reuters report:
Were some of the shoes more distressed than others?
Do Reuters know what happens to unwearable sneakers that enter the Dow recycling process?
Is it more ethical to sell on lightly used shoes as affordable footwear to Indonesians or recycle them regardless? Reuters doesn’t have an answer to this issue
UK struggles with transition to manufacturing electric cars | Financial Times – foreign carmakers’ core concern is that Britain’s reputation as a stable and pragmatic place in which to manufacture vehicles has been shattered, initially by the 2016 Brexit vote, and more recently by last year’s political turmoil at Westminster. “They are asking whether the UK is a stable partner,” said one person close to the Japanese companies. – Brixiteer economic expert Patrick Minford openly discussed the demise of the car manufacturing industry
Women and ethnic minorities overrepresented in advertising industry, finds report – Women and ethnic minorities are now overrepresented in the UK advertising industry following a decades-long push to improve diversity, according to a new survey. A 2022 census found that an estimated 55pc of employees in the sector were women, compared to 45pc who were men. That was after the number of women increased from an estimated 11,600 to 14,400, an increase of 24pc, the Institute of Practitioners in Advertising (IPA) said. At the same time, the proportion of non-white employees increased by almost one third to 24pc, compared to 18pc a year earlier. Women made up 51pc of the population in England and Wales in 2021, according to the Office for National Statistics, while non-white ethnic groups comprised about 18pc. In London, where most of the UK’s advertising industry is concentrated, non-white ethnic groups represent roughly 46pc of the population. The IPA said there was more work to do on diversity, as women still only get just over one third of executive jobs in the ad industry, while non-white individuals only occupy 11pc of roles. – Daily Telegraph on how it feels that ‘woke’ addend risks becoming ‘out of touch’ with the British public, but doesn’t manage to make its argument very well.
Walt Disney vs Ron DeSantis: who really won the ‘Don’t Say Gay’ dust-up? | Financial Times – Instead of candidates with backgrounds in economic development or tourism, he packed the board with political allies. Two of them are leading lights in the culture wars that have helped DeSantis build a national profile ahead of a presumed run for the 2024 Republican presidential nomination. Among them is Bridget Ziegler, co-founder of the conservative Moms for Liberty group and a champion of Florida’s Parental Rights in Education law, dubbed “Don’t Say Gay” – Disneyland Florida is pretty screwed
Ambient content is the name that I gave to a peculiar type of video content that has been rising in popularity over time at odds with online media. It’s at odds with the direction of online content in general and technological convergence.
Yes we’re in the middle of a metaverse winter at the moment as western platform companies have reduced or withdrawn spending on it. But gaming seems to be as healthy as ever. There is a lean forward bias to online media with the exception of streaming services.
The ambient content by these ‘influencers looks as if it is taking things in a very different direction:
It’s lean back content, there is no call to action or actively engage
What does ambient content look like?
Here’s examples from the couple of accounts that I have noticed.
@nushitoneko
@nushitoneko is a divorced lady living alone with two cats in Japan and apparently holding down two jobs. Her simple cooking that relies on a lot on frozen ingredients looks lovely. She also captures the occasional McDonalds meals and Starbucks take-out in her films. If you are in Japan, you can buy products that she uses in her everyday life from her ‘Rakuten ROOM‘ which is a bit like an Amazon affiliate marketing page.
https://youtu.be/9BYRPS8Lx5U
@Choki
@Choki is more design led. The Instagram account feels like a bit of personal art direction is in place. She shares her home with a rabbit and a cat. @Choki looks as if she might be about to launch some sort of e-commerce venture. She is in her late 20s or early 30s and focuses on unwinding from stress in her content.
https://youtu.be/PlMaH_1rxqo
@usakostyle
@usakostyle is a Japanese national living alone. Like @Choki is has a focus on interior design in her content. While there isn’t animal content in her videos that cute influence comes in from her love of Studio Ghibli animation and this can be seen in some of the detail nature shots she puts in her films, which feel like the background detail in Ghibli movies. She has a Rakuten affiliate marketing page.
@LouCslife
@LouCslife is a Filipino lady who has a corporate job working in Japan. I think that she is the youngest of the trio. Her content focuses more on cleaning and tidying up than on cooking. She has a small apartment that she keeps immaculate. She appears in her thumbnails of her videos, but its hard to know what she really looks like. She also is differentiated by her lack of pets and doesn’t even have an affiliate marketing page like @nushitoneko.
This isn’t only a ‘made in Japan’ phenomenon, but also in Korea as well.
@MariLife
@MariLife is a Korean housewife living in South Korea that shoots similar content, but does it on solo camping trips using the family MPV as her base camp. The style of the videos feel very similar to the Japanese created ambient content. @MariLife’s content is very polished and she has explain that all the footage including the drone footage is shot by herself.
Common aspects of ambient content
Common aspects of ambient content includes:
Relaxing soundtrack
Small moments of everyday life, but as long form content
It’s not educational in nature, but they might inspire you to try your hand at cooking once you’ve watched cooking channels
30+ years old content creator
The idea that (with the exception of pets) its ok to be your own company. They might be alone, but they don’t feel lonely
Non-aspirational in nature. The content creators cooking skills and presentation is very good, but managed within a constrained budget. For instance @nushitoneko buys outfits sparingly from Shein and while she used a tablet for drawing as part of her online marketing job, when eight year old iPad died on her she moved to working on her phone and hasn’t replaced it yet. There are no product pitches or programme sponsors in the content. Instead it is about the small pleasures in the now, the simple satisfaction of a frozen pizza and drinking coffee while watching an anime or reading a book
No over-monetisation of content. For instance, @nushitoneko and usakostyle both have an affiliate page on Rakuten where you can buy some of the products that they have in their respective kitchens such as an electric sandwich maker
Greater degree of anonymity enjoyed by the content creators
I think that there content says a good deal about our stressed lives and seems to tie in with some of the things driving the audience desire for de-influence trend amongst TikTokers to be real.
YouTuber aini does good videos that analyse sociological and cultural subjects, so a video on East Asian beauty standards was inevitable. East Asian beauty standards are even more important now due to the cultural impact that they have:
Korean and Japanese beauty products that have become popular from BB cream to SK-II
Filter / camera effects mobile apps – you can see their influence looking at how Cardi B does her make-up
Soft power assets: Hallyu and anime popularity – it affects the aesthetics of this content
China
Huawei building automotive ecosystem without making its own cars – Huawei will not build cars on its own, but will continue to strengthen its automotive ecosystem alliance and platform, integrating R&D efforts of related carmakers to provide diverse resources of smart systems, software, chips and other aspects – interesting profile by Taiwanese technology news outlet DigiTimes
Interesting that proposes that cyberpunk owes as much to Japanese psyche during late bubble Japanese miracle culture as opposed to the writings of American authors Bruce Sterling and William Gibson. It reflects angst, consumerism and accelerated technology.
Cybersecurity Label for U.S. Coming as Early as April – EE Times – 600-plus companies that have joined the ioXt Alliance to help it build confidence in Internet of Things products will be among the first to experience the national cybersecurity label NIST is developing for consumer Internet of Things (IoT) products and consumer software products—as soon as April
Why The Chinese Balloon Was a Necessary Wake-Up Call – Recent events have shown that terrorism is not the only threat to the U.S. homeland. Moscow’s invasion of Ukraine shattered not only the 75-year peace in Europe but also Americans’ sense of security, particularly when the Kremlin has threatened nuclear escalation. Relations with Beijing have also deteriorated to a 40-year low, punctuated by the threat of Chinese aggression against Taiwan and other regional allies and covert activities within the United States
Political theorist and author Francis Fukuyama wrote one of the mis-understood books of the late 20th century. The End of History (And The Last Man) was written in 1989 and the title and Francis Fukuyama have been misquoted endlessly since.
At the 2020 Munich Security Conference Francis Fukuyama gave a talk about the book and what it actually meant from his perspective.
This one on tribalism on and populism is also very interesting.
Business
Great video on the history of HNA, which went under a mountain of debt and was unwound by the Chinese government.
HNA started off as Hainan Airlines before expanding internationally and across sectors.
Wokeness as mainline orthodoxy – Noahpinion – Musa al-Gharbi has a recent article with quite a bit of data showing that journalistic and academic attention to the topics of diversity, bias, privilege, and so on seems to have peaked, while “cancel culture” incidents have decreased on campuses and in corporations, and political opinions on various social issues have moderated a bit. Anecdotally, corporate interest in DEI seems to be waning as well. Other observers like Tyler Cowen have noticed the trend.
Luxury
Survey Finds Japanese People’s Dream Car Is a Lexus | Nippon.com – bad news for Mercedes & BMW. This isn’t about Japanese nationalism as Mercedes and BMW have enjoyed healthy sales in the country in the past. Much of this is about the massification of these brands and the decline in quality in comparison to the single-mindedness of Lexus engineers.
Marketing
The Drum | How Nestlé Is Using AI To Set Creative Rules For Its 15,000 Marketers – In 2021, Nestlé started to put all its creative through an AI platform that would rank ads based on their suitability to different online platforms and pull out the key elements that are required for maximum ROI. That process created a set of ’rules’ for successful campaigns and early tests generated transformational results, finding that ads that meet the new creative requirements generate a significantly higher return on ad spend. Now, Nestlé’s 15,000 marketers across 2,000 brands in 200 territories have to test the ads in the machine learning platform prior to rolling a campaign out – my biggest concern is that this becomes reductive in terms of creativity and self reinforcing rather than facilitating the picking of true winners. Secondly, I could see it over-indexing on brand activation rather than brand building spend and ultimately destroy value
