Ged Carroll

Category: online | 線上 | 온라인으로 | オンライン

The online field has been one of the mainstays since I started writing online in 2003. My act of writing online was partly to understand online as a medium.

Online has changed in nature. It was first a destination and plane of travel. Early netizens saw it as virgin frontier territory, rather like the early American pioneers viewed the open vistas of the western United States. Or later travellers moving west into the newly developing cities and towns from San Francisco to Los Angeles.

America might now be fenced in and the land claimed, but there was a new boundless electronic frontier out there. As the frontier grew more people dialled up to log into it. Then there was the metaphor of web surfing. Surfing the internet as a phrase was popularised by computer programmer Mark McCahill. He saw it as a clear analogue to ‘channel surfing’ changing from station to station on a television set because nothing grabs your attention.

Web surfing tapped into the line of travel and 1990s cool. Surfing like all extreme sport at the time was cool. And the internet grabbed your attention.

Broadband access, wi-fi and mobile data changed the nature of things. It altered what was consumed and where it was consumed. The sitting room TV was connected to the internet to receive content from download and streaming services. Online radio, podcasts and playlists supplanted the transistor radio in the kitchen.

Multi-screening became a thing, tweeting along real time opinions to reality TV and live current affairs programmes. Online became a wrapper that at its worst envelopes us in a media miasma of shrill voices, vacuous content and disinformation.

  • Howard Dean

    Howard Dean was feted by the media before the nominations started, because of a vocal and visible core of supporters, but then disappeared as the votes were cast. IT Conversations has a very interesting recording of a speech by Joe Trippi who was responsible for Howard Dean’s democratic party campaign at the recent O’Reilly Emerging Technology Conference. The Dean campaign looked to overthrow the system of interest group money purchasing television spots and presidential ads and so an election. He was inspired by the dialogue empowered by different web technologies.

    Joe Trippi admitted that he was defeated by the system of lobbyists, money and traditional media. Dean started with 137,000 USD in the bank, 437 supporters nationally and a campaign team of seven. Dean did manage to use the Internet to get grassroots support to achieve an unparalleled amount of campaign funding from over 300,000 supporters.

    The use of Meetup.com to get online supporters to meet up and then plan real world grassroots action over the water cooler, or over the garden fence was a key element of the campaign.

    Trippi said that the internet community do not get the harsh realities of real world politics – money matters. It has also shone a spotlight on the established political machine of special interest groups.

    Is Trippi the next Peter Mandelson? I don’t know but his tactics to promote Howard Dean have raised awareness of the web as an effective political tool. The key problem with the Internet based campaign is it couldn’t respond to the repetition of negative television advertisements and negative new stories in the established media. So there is hope for PR people and ad agencies yet.

    As an aside I would be interested to see how online grassroots lobbying communities like MoveOn (from the people that gave us the original Flying Toasters screensavers back in the day) will influence the political debate. More related content here.