Ged Carroll

Category: oprah time | 書評 | 서평 : 文芸批評

Welcome! I guess the first question that you have is why oprah time? Well in my last year of college I used to sit in the house that I shared with my landlord and write my essays whilst watching cable TV.

There I would be sipping tea, writing away and referencing from text books spread around me on the couch and coffee table. One of the programmes on the in the background was Oprah Winfrey. A lot of the show was just background noise. But I was fascinated by Oprah’s book club.

She’d give her take on a book, maybe interview the author. And then it would be blasted up the New York Times bestsellers list. This list appears weekly in the New York Times Book Review. Oprah’s book club was later emulated by other talk show hosts, notably the UK’s Richard Madeley and Judy Finegan.

On the high end you had Melvyn Bragg‘s South Bank Show when they profiled an author of the moment.

When I came to writing my own review of books that I’d read, I was was brought back to that time working on a sofa. Apple laptop in hand. It made sense to go with Oprah time.

You might also notice a link called bookshelf. This is a list of non-fiction books that I have kept. And the reasons why I have kept them.

If you’ve gone through my reviews and think that you’d like to send me a book to review. Feel free to contact me. Click this link, prove that you’re human and you will have my email address.

  • The Age of Spiritual Machines: When Computers Exceed Human Intelligence by Ray Kurzweil

    The Age of Spiritual Machines was written by Ray Kurzweil. Kurzweil is a technological rock star, responsible for great music synthesisers and much of the developments around optical character recognition and speech recognition. This is what makes him a good futurist. The fact that he has had his hands dirty.

    The Age of Spiritual Machines: When Computers Exceed Human Intelligence is a book of two parts. In the first part, Kurzweil outlines how technology has progressed since the dawn of computing with Charles Babbage’ difference engine. Kurzweil uses this trip down computer memory lane to demonstrated that computing power has been increasing exponentially since the dawn of time rather than just the dawn of Intel with Moore’s Law on the doubling of transistors. Even though silicon transistors may top out computing power will keep on trucking (though Kurzweil doesn’t necessarily have the answer of what is the next technology).

    The second part of the book is likely future scenarios; and this is where things get interesting. Kurzweil is setting himself up for a possible fail.

    Bill Gates and Nathan Myhrvold missed the internet in the first edition of The Road Ahead when it was first published in 1995 and Kurzweil sets himself up for a potentially bigger fall in the scope of his book. Even if Kurzweil has his timing a bit wrong or doesn’t get everything right his book is still a great thought experiment in how intelligent computers would impact humanity.  More book reviews here.

  • A Colossal Failure Of Common Sense by Lawrence G. McDonald with Patrick Robinson

    Every financial point of inflection be it a recession or a boom has its signature event. The internet boom was marked by the IPO of Netscape and the merger of AOL with media company Time Warner. The internet bust was marked by Worldcom and Enron’s collapse. The current subprime implosion in the US was marked by the collapse of Lehman Brothers which is what A Colossal Failure of Common Sense is about.

    Lawrence McDonald is a former vice president at Lehman Brothers got his story out in A Colossal Failure of Common Sense. Unlike similar books like Barbarians at the Gate, A Colossal Failure of Common Sense was written too close to the event as the author’s recollection is very emotionally charged, McDonald sets up the story with his own story front-and-centre.

    I found it interesting that McDonald discussed the kind of derivatives employed by Lehman Brothers as a radical new low.  To this relatively unsophisticated reader these seemed not that dissimilar to financial instruments involved in previous scandals. In his writings McDonald referenced Michael Lewis’ Liar’s Poker  which illustrated the dark side of bonds and derivatives some two decades previously as a book that he knew well. Liars Poker covers how derivatives were sold and then blew up, causing the US savings and loans scandal. Porter had a ringside seat as he talked about his experience as an employee of Salomon Smith Barney (now part of Citigroup). I found the parallels between McDonald and Lewis quite spookily similar in their observations, yet decades apart.

    McDonald talks about the efforts that his department made to try and balance out the carnage that collateralised mortgage debt caused at Lehman Brothers. Ultimately it reads like a litany of stupidity and missed opportunities. It’s like as if two decades after Liars Poker and F.I.A.S.C.O. that no one learned any lesson at all. More book reviews here.

  • Free – The Future of a Radical Price by Chris Anderson

    Free owes a debt to work done by some of the early team at Wired magazine. Encyclopedia of the New Economy by John Browning and Spencer Reiss was originally published as a three-part work in Wired magazine back in 1998. Step forward a decade or so and current Wired magazine editor Chris Anderson has been explaining some of the key concepts for his readers. The Long Tail was his first effort at this missonary work and Free – The Future of a Radical Price is his latest effort.

    I may be the wrong person to review Free because I am not the target audience. Alongside  generation-Y, I am 0ne of those people who think that its perfectly natural to have a colossal photo album on steroids in flickr, a digital memory in delicious and the world’s largest library in Google all for free (or near as damn it).

    Try explaining these economic concepts to my Mum and Dad however and you will find this tougher going: Free is aimed at people like my parents and Rupert Murdoch who don’t quite get what is going on and how best to harness it. With this audience in mind Anderson takes us on a journey of Free which is part light magazine content a la Alan Whicker and part-intellectual a la Bamber Gascoigne.

    Some of the book gave me a deja vu from Anderson’s early work The Long Tail, in particular the example about the Anderson household’s preference for DIY stop-motion animation versions of Star Wars scenes on YouTube over George Lucas’ works on DVD, (I am with them on that one, the dialogue Lucas came up should put him on trial for crimes against cinema).

    Anderson spins a good yarn, but chances are that if you read this blog on a regular basis, Free is way below your ‘web-literacy’ age.

  • Mirrorshades – The Cyberpunk Anthology edited by Bruce Sterling

    Cyberpunk is a type of science fiction that has been very influential in the creation of the web as we know it. As with most predictions about the future, the now has both over-and-under achieved. Since we are at an economic inflection point, I thought I’d revisit one of the seminal publications of the cyberpunk genre Mirrorshades.

    Mirrorshades

    Mirrorshades is a collection of stories that were created by authors considered to be representative of that genre by one of their own Bruce Sterling. Mirrorshades refers to the Oakley type-lenses in sunglasses that were considered to be a cultural artifact for this genre, in the same way that chromed rocket fins graced US-made cars of the 1950s and 60s.

    In some ways the stories echoed the kind of ideas I would expect appearing in feature articles of Wired magazine: private artificial islands based on a libertarian ideal to fuel commerce, artificial-eye implants, radical Islam-inspired cyber-terrorism and gene therapy. All of this feels familiar in a post-truth era of late stage capitalism where authoritarianism vies with liberal democracy for legitimancy

    Others were exceptionally dated: depending on the the Soviet Bloc to still be a bulwark against global capitalism. The rampant artificial drug use in the stories mirrored the US decent from hippy-inspired pot heads to mainstream cocaine use and new drugs that were then coming online including crack cocaine and MDMA. There was an assumption that the leisure pharmaceutical industry would carry on this spurt of commercial innovation through product development.

    Mirrorshades is a good read, but the ideas have been so pillaged by later works that you have to keep yourself in check and remember that for much of the films and books in this area, Mirrorshades (often filtered through other authors later works) was the genesis; the source material from which they sprang. More book reviews here.

  • Barbarians Led by Bill Gates

    I started reading Barbarians Led by Bill Gates after the I’m a PC campaign tried to humanise the brand image of Microsoft. Barbarians is an unusual book: it is unspun lacking the fingerprints of public relations-led storytelling and yet fits uncomfortably between gonzo journalism and business history book. This partly explains the negative reactions that the book received on its release, in that it is a curates egg of a book.

    Its isn’t strictly a history that describes Microsoft, instead it like it reminds me of a great definition for art “art isn’t about what a thing looks like, but what a thing is.”

    It peers inside the software company and shows how chaotic happenstance, internal politics and ego rather than smarts managed to bring the company from being a lowly start-up to one of the world’s biggest and most powerful corporates which would match a reasonably sized country in earning power. The smarts came in when they realised the opportunities that they had been handed and the magicians art of promoting a new product: and a key part in this magic was my former agency WE Worldwide and in particular senior executive Pam Edstrom aka Gates’ keeper.

    If you are in PR, the descriptions of the planning that went into campaign execution and long-term relationship building alone will be very instructive. For me, the description of life on the inside of Microsoft rang true, as it resonated with my own experiences in-house at Yahoo! as projects ebbed and flowed in priority on an almost weekly basis.

    The book is also the story of how Marlin Eller gradually fell out of love with the company he had help build, how politics triumphed and expertise waned as Microsoft grew from a scrappy start-up to being part of the establishment. The portrayal of Bill Gates ultimately makes him more human because of his fallibility and indecision. Things that were polished out of his official image.

    Although the book finishes its story in 1998, it is by turns instructive and provides an interesting prism to view the company through, as the experiences described shape the legal and commercial environment that Microsoft operates in today. For instance, Google’s openness mantra is designed to be a judo move on Microsoft’s historic business model, using the corporations own strength and size against itself.

    Barbarians led by Bill Gates is also an artifact, staring back into marketing and PR before The Cluetrain Manifesto and The Naked Corporation, but comparing and contrasting with the present can provide a a useful aid to learning a number of powerful lessons. More book reviews can be found here.