ICYMI | 당신이 그것을 놓친 경우에 대비해서

Reading Time: 3 minutes Consumers don’t believe use of personal data leads to more relevant ads, report finds | Campaign Asia – The report also found that consumers still trust TV ads over their digital counterparts. On average, consumers are twice as likely to say TV ads provide a more positive impression of brands than common digital formats. The… Continue reading ICYMI | 당신이 그것을 놓친 경우에 대비해서

CNY 2020

Reading Time: 3 minutes Today is the start of CNY 2020 (Chinese New Year 2020). January 24 is ‘New Years Eve’. It is the year of the rat, which symbolises another start in the Chinese horoscope cycle. Here are some of the best examples of adverts celebrating Chinese New Year (CNY 2020). China Nike China benefited enormously from this… Continue reading CNY 2020

To lose a child & things from last week

Reading Time: 2 minutes Amazing Singaporean content on what its like to lose a child. The pain and anguish of the parents talking about what its like to lose a child comes through. Time doesn’t seem to be the healer when it comes to The questions were a very powerful device to get across this story. Hong Kong bakery’s… Continue reading To lose a child & things from last week