Category: software | 軟件 | 소프트웨어 | ソフトウェア

Soon after I started writing this blog, web services came up as a serious challenger to software. The thing that swung the tide in software’s favour was the rise of the mobile app ecosystems.

Originally mobile apps solved a gnarly problem for smartphone companies. Web services took time to download and were awkward compared to native software.

Now we tend to have a hybrid model where the web holds authentication functionality and the underlying database for many applications to work. If you pick up a Nokia N900 today, while you can appreciate its beautiful design, the device is little more than a glowing brick. Such is the current symbiosis between between software apps and the web services that support them.

That symbiosis is very important, while on the one hand it makes my Yahoo! Finance and Accuweather apps very useful, it also presents security risks. Some of the trouble that dating app Grindr had with regards security was down to the programmers building on third party APIs and not understanding every part of the functionality.

This means that sometimes things that I have categorised as online services might fall into software and vice versa. In that respect what I put in this category takes on a largely arbitrary view of what is software.

The second thing about software is the individual choices as a decision making user, say a lot about us. I love to use Newsblur as an RSS reader as it fits my personal workflow. I know a lot of other people who prefer other readers that do largely the same job in a different way.

  • Tony Kaye + more things

    Director Tony Kaye happy to be working and out of ‘Hollywood jail’ | The Drum  – He says that a story arc doesn’t really matter in six seconds. “I think you can throw anything at it, as long as it’s quite clear what it’s for. If you’re working under 20 minutes, in my opinion, you don’t need any structure. You can be as fragmented or as crazy as you want.” – Tony Kaye was a legend in the advertising world, creating some of the most iconic adverts of the 1980s and early 1990s. His Hollywood debut was American X, a brilliant provocative film with the troubled production. This saw Kaye go to the ‘Hollywood jail’ of the title where he could not get work in the film industry.

    Hackers stole a casino’s database through a thermometer in the lobby fish tank – Business Insider – “It’s probably one area where there’ll likely need to be regulation for minimum security standards because the market isn’t going to correct itself,” he said. “The problem is these devices still work. The fish tank or the CCTV camera still work.” – it’s Neal Stephenson’s Snow Crash in real life. The internet of things is now an under assessed security vector. In the right hands, a lot can be done with very little computing resources and computers have become pervasive in nature.

    An Apology for the Internet — From the People Who Built It | New York magazine – this just scratches the surface, but is an interesting read

    The Finns who refuse to give up on Sailfish OS | Engadget – given the challenges that ZTE faces. Jolla with Sailfish OS would be an ideal technology stack on their foreign handsets, particularly if they can do an English language version of the Yandex app store. That way they won’t have to localise all of their offerings as a replacement for Google Mobile Services (GMS) layer in Android. More related content here.

  • Voice activated coupon + more news

    Voice activated coupon

    Google’s First Voice Activated Coupon – WPPGoogle distributed its first voice-activated coupon offering customers $15 off Target purchases placed on Google Express through Google Assistant –through desktop, mobile or Google Assistant enabled devices – I am surprised that Amazon didn’t introduce the voice activated coupon before Google.

    Beauty

    SK-II finds success in selling to younger Chinese: P&G | Advertising | Campaign Asia – luxury brand with an on ramp for college students

    China

    China Bans Online Bible Sales as It Tightens Religious Controls – The New York Times – I am concerned about Vatican appeasement of China. It looks like Neville Chamberlain

    Consumer behaviour

    Headline from China: Purchase Restriction and Red Streetwear | Jing Daily – interesting how streetwear brands are being cleared out of the way by the Chinese government to support Chinese originated brands

    How Americans Self-Sort Themselves by Age and Class – CityLab

    Culture

    The Overwhelming Emotion of Hearing Toto’s “Africa” Remixed to Sound Like It’s Playing in an Empty Mall | The New Yorker

    Molly Ringwald Revisits “The Breakfast Club” in the Age of #MeToo | The New Yorker – good read, what I remember is how those films nailed emotion

    Japan

    Japan to place accident liability on self-driving car owners – Nikkei Asian Review – makers liable only in case of a system flaw

    Online

    China’s Didi Chuxing prepares to launch Mexico operations | HKEJ Insights – China going global

    RSS is undead | Techcrunch – no RSS is alive, but Techcrunch haven’t worked out issues the RSS users have already. Much of the issues are solved by using NewsBlur and finding sources is organic rather than an instant end state. More online related topics here.

    Security

    Could Cambridge Analytica boss be probed for Philippine meddling? | SCMP  – This could get interesting. Putting aside arguments about whether Cambridge Analytica’s technology actually works as promised, Philippines law would still have been broken. It forbids all outside parties from participating in its election process.It is alleged that they were supporting Duterte, which would make the foreign reaction to it interesting as well.

    Technology

    ARM Mac: Piece of Cake Or Gas Refinery? – Monday Note – assumes that there will be a transition, which I am not convinced about

    API and Other Platform Product Changes – Facebook for Developers – reduces information that can be taken out to beef up privacy

    Wireless

    Smartphone shipments fall again in Q1 | Shanghai Daily – China looks saturated in terms of smartphones

    Cell Spotting: Studying the Role of Cellular Networks in the Internet by Rula, Bustamante and Steiner – (PDF)

  • Operaatio Elop

    Nokia

    Operaatio Elop covers one of the most dramatic events in Finland since the Winter War. At the time of Nokia’s high point it accounted for over 25% of the Finnish economy. There has seldom been a fall so drastic as Nokia’s fall in the mobile phone market from leading player to disaster. With that fall came the humbling of an entire country.

    Given the scale of the fall and the size of Nokia as a brand around the world, I was surprised the the Operaatio Elop hadn’t been translated and published in different language editions. Instead it was up to numerous Finns to crowdsource a translation into English for free and provide it on an as is basis.

    Has Nokia’s fall had been so complete that it literally fell out of interest for non-Finns?

    What becomes apparent is that a story more nuanced than the press coverage would allow. Elop comes out of it a flawed tragic figure – a one-trick pony; rather than a skilful trojan horse.

    Nokia’s feature phone line up where surprisingly a hero of the piece contributing positively to the business for longer than I would have expected and slowing down the business collapse precipitated in the smartphone business.

    Nokia’s board of directors and former management come out of it much worse.

    Fatal flaws

    Nokia’s strengths had become its weakness.

    • Smartphone manufacturing processes weren’t ready for mass adoption
    • MeeGo had been unfairly assessed
    • It blew its marketing budget on a bet on the North American market, ignoring other countries
    • The marketing budget was spent too early and all at once. What resulted was an ineffective and inefficient marketing campaign. By my reckoning it was roughly $100 per phone sold during the launch of the Lumia range in the US
    • Poor quality Windows Phone software, small Windows Phone application ecosystem and cheap Android phones were key issues
    • Chip technology partner issues from its relationship with Qualcomm to Intel’s failure in 4G as it focused on WiMax rather than LTE

    The more pertinent question would be is there any circumstances where Nokia stood a chance of staying on top in the mobile phone marketplace? Operaatio Elop is a compelling but balanced read and I can’t recommend it highly enough. More book reviews here.

  • Twitter for Mac – some alternatives

    Twitter’s desktop client on the Mac has been pulled from the app store and won’t be supported any more. It is time to look for an alternative.  What you should choose depends on how you use Twitter, I’ve tried to outline what I consider are the best native Mac apps for Twitter.

    The alternative that I use is Night Owl (夜フクロウ or YoruFukurou)  which is a small lightweight client put together by a Japanese development team. I used it historically because it had a small footprint on my desktop which is handy when you a list running in the background. It allows you to use many of the same ‘short cut’ commands that used to be available when you could use Twitter via SMS – it helps in running a productive app now.  I have a breaking news list that I use, this is what it looks like.

    Night Owl

    You can download Night Owl from the Apple App Store or their website.

    Twitterific is probably the best maintained out of all the Twitter clients for the Mac, it looks similar to Night Owl and costs £7.99 on the app store.

    Echofon has a similar layout to Night Owl , but charges you £9.99 for the privilege. It has also hasn’t been updated as often as Night Owl.  Echofon comes in full price and light versions in the App store.

    If you are managing social media accounts then Tweetdeck is an obvious option. It’s multiple panels create a screen-wide dashboard so that you can handle mentions, direct messages and keep an eye on trending topics. It’s been last updated in 2015 and I’ve heard anecdotal evidence of it being buggy.

    An alternative to TweetDeck is Janetter Pro which provides a similar look and feel to TweetDeck but allows for further customisation including custom wallpapers (if you care about that kind of thing). It also supports multiple languages for the app interface including Japanese, Korean and simplified Chinese.  Janetter Pro was updated in May 2017, it costs £4.99, you can find out more on their website and in the app store. There is also a free version in the App Store. In my opinion Janetter Pro is an overlooked gem of a product if you want a comprehensive dashboard view. If I had to do Twitter community management, I’d invest in Janetter Pro.

    Tweetbot is the editors choice on the Apple App store and comes in at a premium price of £9.99, for this you get an interface that can flex between the Night Owl and Tweetdeck style interface design.

  • The Four by Scott Galloway

    Author of The Four; Galloway is known as the founder of L2 and as a perceptive commentator on the digital economy (well as perceptive as anyone is with a bank of researchers behind them). He admits freely in his book that his fame was due to years of effort, advertising spend, researchers, script writers, video editors and studio time.

    The Four

    The Four is Scott Galloway channelling Malcolm Gladwell; explaining for the average man:

    • How Google, Facebook, Amazon and Apple make their money?
    • How the digital economy is affecting the overall economy?
    • What are the negative aspects of their effect on the digital economy?

    Galloway does a really good job of surfing the media and policy wonk groundswell against Google, Facebook, Amazon and Apple. Despite all that Scott Galloway has been a long term shareholder in at least one of the four – Amazon. Ethics only has so much.

    As a digital marketer the book won’t tell you won’t know already know.  I found it a bit disappointing given the role that Galloway and L2 play in the industry.  Secondly, Galloway has already covered all the territory repeatedly in his media appearances and opinion editorials over the past year. He has left little unsaid that would be considered an exclusive for the book

    As a digital marketer, if you want your family and loved ones to understand what you do for the living and the major issues that are shaping your job Galloway’s book is a good option.