ICYMI | 당신이 그것을 놓친 경우에 대비해서

Reading Time: 6 minutes BMW brand and business crisis I haven’t driven a BMW will well over 20 years, so Doug DeMuro’ update on the BMW brand was fascinating. The BMW brand issue hadn’t been on my radar until Doug DeMuro talked about it. A number of things seem to be happening with BMW. The company’s customer base is… Continue reading ICYMI | 당신이 그것을 놓친 경우에 대비해서

CNY 2021

Reading Time: 6 minutes February 12, is CNY 2021 (Chinese new year 2021); based on the lunar calendar. It is the year of the ox, the second animal in the Chinese zodiac cycle. It is celebrated by people of Chinese heritage around the world. Some of the best creative in Asia comes out of the new year campaigns. Here… Continue reading CNY 2021

ICYMI | 당신이 그것을 놓친 경우에 대비해서

Reading Time: 8 minutes Connected Leadership Connected Leadership, Powered by Brunswick | Brunswick – worth a read during your lunchtime. 9 out of 10 financial readers cite the importance of social media communications by CEOs during a crisis. There were also findings that equate CEO social presence with employer brand. Reading about connected leadership reminded me of the oft… Continue reading ICYMI | 당신이 그것을 놓친 경우에 대비해서