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Siri vs Siri: What Apple’s AI can and can’t do on every Apple device | Macworld – it implies context based on device, but they need to raise the game in particular on the Mac How Russia’s ‘red tourism’ is luring wealthy Chinese visitors bored with Paris and Milan | South China Morning Post – […]

Jargon watch: lights out production lines

If you are of a certain age, ‘hand made by robots’ brings to mind the Fiat Strada / Ritmo a thirtysomething year old hatchback design that was built in a factory with a high degree of automation for the time. Fiat subsidiary Comau created Robogate, a highly automated system that speeds up body assembly. Robogate […]

The QRcode post

A few years ago, I was involved in a project that used QRcodes on OOH (out of home) activity for a retail launch. QRcode scanners varied in performance. In addition you had to think about: Contrast – did the QRcode stand out? Relative aspect – would it be too big or too small for the […]

June 2016 online marketing and technology research slides

Here is a copy of the slides that I pull together (when I have the time) each month of publicly available data that would be of use. This month I have some new data around search which came from disclosures at Google I/O in terms of search volumes. We talk about social as if search […]

MWC 2016 as a case study on talkability, brand mentions and brand performance

Mobile World Congress (or in industry parlance MWC 2016) is where the telecoms industry goes to set out its stand. It has gradually changed from being a conference where the big issues of the day are hashed out, to more of a trade show a la CES or CeBIT. From a brand point of view, […]