15 years ago on September 11, 2001 I worked agency side in Haymarket in London’s west end for Edelman. It was a normal day. Well as normal is it gets when you are in the middle of the dot com bust fallout. It was a mix of mobile businesses trying to ride the mobile internet wave and service providers for the soon to launch 3G mobile networks. Alongside this was helping dot com businesses try to find their place in the new world.
My job meant working on communications programmes for the European subsidiaries of technology companies. This was to reflect a ‘business as usual’ face to their customers. This allowed the European subsidiaries to keep their businesses largely intact so that they could be sold off to help bail out the financial hole that the US parent company had made.
The businesses had grown on generous venture capital payments, share placements and bank loans. The dot com bust suddenly meant that there was a surplus of servers, network switches, bandwidth, commercial space and Herman Miller Aeron chairs.
Due to the nature of the business I worked closely with colleagues on the finance team because I spoke ‘geek’ and understood how screwed these clients happened to be.
The financial and corporate teams worked for a number of clients, notably Cantor Fitzgerald. They were to lose two thirds of their personnel by the end of the day.
It was early afternoon, when I realised that something was up. We had TVs around the agency that often weren’t on. This time they were all turned to Sky News, which was running the footage. After the troubles and bombings in Beirut, it wasn’t a complete surprise to see another landmark attack – at least at first.
Once the scale sunk in, then the realisation of how different the world was going to be after September 11 started to dawn on me. More related content here.
In a now annual ritual its 2016 Apple event held on September 7 left me a lot to reflect on.
Style
The presentation was telling a hard story to an audience that were likely to be underwhelmed. Phil Schiller rather than Tim Cook carried the most difficult parts of the keynote.
The piano finish device was an obvious attempt to provide a style angle to the new iPhone and mask the aerial sections. However it is a class action waiting to happen as it will dull over time with micro-scratches
The story that the audience was told didn’t feel right. Lets talk about the headphone jack. The double camera only appears in the Plus, so the requirement for room isn’t a credible argument on its own, other vendors have managed to waterproof handsets with headphone jacks. I suspect that Apple isn’t sure that its backing the right horse. Its the least aggressive change they’ve made in a while. The inclusion of an adaptor shows that their user aggression still isn’t as high compared to when they got rid of: SCSI, Apple Desktop Bus (ADB), iPod 30 pin port (still pissed about that one), AppleTalk, floppy disks or optical disk playback and storage – I suspect that they are fearfully waiting to see what the pre-order numbers will be like and they should be. A straw poll of AdAge readers (core Apple user demographic) showed overwhelming disappointment
There is a lot of really nice features in iOS 10 – I’ve been using it for a while, why didn’t they make more of this and macOS Sierra?
Substance
Innovation in the smartphone category has flattened out. The iPhone 7 provides reasons for laggard iPhone users to upgrade, but nothing for 6 and 6S series users. There are few if any innovations for the likes of Huawei to ape in their new models
Innovation in smartwatches has plateaued. Apple is coalescing around fitness and dedicated products are much more cost effective for consumers. In China Xiaomi’s fitness band sells for about £15, for many consumers it would be enough. Fitbit is doing well – Apple’s wrist computer (alongside Samsung Gear etc) looks like a sledgehammer to crack a nut
Apple have done nothing to address the latent demand for new laptops amongst consumers (I am still happy with my 13″ Retina MacBook Pro). There was no replacement for the Cinema display (again, I am happy with my current set-up, but where is the pro-user love)
Apple abandoned its flirtation with luxury by discontinuing the gold Watch. They are still holding out to be viewed as stylish by doubling down with Hermes and a white ceramic device – it would work on the opposite wrist to a Chanel J12
It was curious that Apple moved away from talking about security and privacy; the collaborative document working using iWork which could be seen as a potential attack vector on to the desktop. The Air Pods that sync seamlessly with a device without visible security precautions. iPhone security was addressed in the James Corden car karaoke skit at the beginning of the show rather than woven through the materials.
The speech about the app store was to try and bolster developer support, I suspect that services will shore up the Apple financial numbers over the next 12 months
The Nike branded Apple Watch was part of a broader move reposition the Apple Watch 2 as a fitness device and probably the biggest transition of the 2016 Apple event.
JTB, Panasonic, Yamato eye paperless luggage transport service for tourists | Japan Times – this looks awesome. Yamato Express is a logistics company that will do everything from parcel delivery to helping you to move house. The Yamato Express business philosophy is embodied by our symbol of a mother cat carrying her kitten. Yamato Express look to deliver the same level of care to every customer relationship – and believe in our responsibility to contribute to their customers’ wellbeing and prosperity. I have experienced their service in both Hong Kong and Japan and Yamato Express is a level above UPS, Fedex etc.
Yamato Express logo showing a cat carry its kitten. The implication is that they take the same care
Japan’s message to the UK and EU – Japanese ministry of foreign affairs – interesting technical document that highlights how fucked the UK could be, this outlines the red lines that drive Japanese companies out of the country to another EU country instead. Unfortunately it will be too subtle for UK politicians (PDF) More Japan related posts here.
Media
Yes, the News Can Survive the Newspaper – The New York Times – One day many decades hence, when your grandchildren ask you, “Grandma, what was a newspaper?” you can direct them back to Wednesday, Sept. 7, 2016. Because it may well go down as the day the American newspaper as we’ve known it moved out of intensive care and into the palliative wing on its way to the Great Beyond
The Twilight of Fox News – The Atlantic – interesting demographic cliff challenge, I would imagine that newspapers face a similar if less extreme challenge?
Will Amazon Kill FedEx? | Bloomberg – reminds me of Alibaba in China. The key difference is Amazon’s belief that they will always have the cheapest capital
Details Emerge On China’s 64-Core ARM Chip | NextPlatform – ARM as RISC server processor. ARM is more optimised as a client processor, whilst the power reduction focus is good, this isn’t necessarily the slam dunk that it appears on paper
Alcatel’s standalone VR headset is a tough sell | Engadget – really smart product design in terms of weight distribution. I suspect a good deal of the issue is access to compelling content and that consumers have been educated to do everything on/with their smartphone
Wireless
Total Recall | CCS Insight – Samsung’s Note 7 battery issue will be forgotten (like Dell and Sony’s laptop battery issues in the past). They will take a bit of a hit on their quarterly results, but business insurance will probably cover it
Like many people I was drawn to Do Androids Dream of Electronic Sheep by the film adaptation Blade Runner. I originally read the paperback book and found it less satisfying. It is one of the few cases where cinema did a better job than the source material, even though it veered off from the book.
I re-read the book after I knew about more about Dick’s amphetamine fuelled life and the paranoia associated with speed underpins the story in plot turns affecting our main character.
I have now had a good deal of time to read the graphic novel adaptation with some distance from the original book. Time has moved along and I think I would be more receptive to the book today.
Tony Parker’s adaptation of Do Androids Dream of Electronic Sheep
Tony Parker has done a really good job of interpreting the original and breathing life into it as a graphic novel. He brings it to life to Dick’s work, in particular the entropy of the environment. In particular the phenomenon of ‘kipple’ and philosophy of Mercerism which underpins much of the novel. It is a credit to Parker that he managed to keep the visuals distinct from the iconic style of Blade Runner.
My one criticism of the Parker adaption is that it is an unwieldy book and the binding comes apart under the weight of the pages. As for the content, I think Parker’s adaption is a great way of taking in Dick’s novel. Do Androids Dream of Electronic Sheep is important for the way it shaped culture and technology. The book foreshadowed cyberpunk culture. It has been listed as one of the 100 books you need to read (at least according to the Times Educational Supplement). More on Do Androids Dream…here. More book reviews here.
Apple, Ireland and the Spanish connection – RTÉ News – interesting article on how the Irish government and Apple may appeal the EU tax ruling. Apple Ireland was one of the first technology companies to set up shop, so it’s symbolism is as important as its economic impact. More on Ireland related topics here.
Apple is going to remove abandoned apps from the App Store | TechCrunch – interesting as from a marketing perspective Apples app store numbers will drop. But its also good from a compatibility point of view. My favourite to do app ZeptoLiner seems to have been abandoned by the Japanese development house who created it. It will be sad to see it go
Historian: China’s Economic Reforms Actually Started During the Cultural Revolution | Asia Society – interesting hypothesis. I certainly think that thinking about it occurred during this time, whilst leaders bided their time. There were also cross border conversations happening with overseas Chinese carpetbaggers businessmen who smuggled key supplies into China and later pioneered overseas investment in the Pearl River delta
