Blog: Ged Carroll | renaissance chambara
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Morizo and more things
Morizo Akio ‘Morizo’ Toyoda, of the Toyoda family who made their first fortune designing automatic textile looms in the early 20th century and their second fortune as the founders of Toyota. During the week Toyoda-san is the chairman of Toyota Jidōsha kabushikigaisha. But in his spare time he liked to do circuit racing under the…
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AI two-step
The phrase AI two-step is something I first heard from my friend Antony Mayfield. He used it to talk about how companies were adopting the latest developments in AI for business processes. And then reduce headcount to reflect the newly AI derived tasks instead. The AI two-step isn’t necessarily a new concept, companies like Pegasystems…
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CMOs
Premature obituaries of CMOs Almost 11 years ago business academic Dominique Turpin wrote an article describing CMOs as ‘dead’. Turpin worked at the IMD business school in Switzerland and the article was a classic bid for thought leadership. It’s just the kind of thumb-stopping headline that drives readership of LinkedIn content where it was published.…
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Brand clichés
Brand clichés have been in the background of my career in agencies, all the way through. I am sure that brand clichés will continue long after my career is over. I started off writing copy for technology clients. Short pithy marketing copy and longer thought leadership pieces, opinion editorials and white papers. Back when I…
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Vicki Dutton
Vicki Dutton (or Vicky Dutton) was a fashion pioneer. Dutton was married to an Irish-born British civil servant working under the first Lee Kuan Yew administration of a self-run Singapore. She was a Malay woman living in Singapore. Singapore was recovering from the Japanese occupation, but there were still a large amount of social and…
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A Hackers Mind by Bruce Schneier
I eagerly anticipated reading A Hackers Mind, being a long-time follower of Bruce Schneier’s blog. A Hackers Mind caters to the well-informed individual. Schneier commences by defining what constitutes a hacker, delving into the essence of hacking and its widespread prevalence. Subsequently, Schneier takes us on a journey into a hackers mind, guiding us through…
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Six hundred pairs + more stuff
Six hundred pairs of Nikes in a custom-built house The six hundred pairs of Nikes are owned by a Japanese lady who now is head of marketing for Ugg in Japan. Previously she’d spent over 20 years in sales and marketing for Nike. Her house was designed around her shoe collection and the double height…
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Razors for strategists
What are razors? Razors are one of a series of tools that I use for problem solving. They sit alongside the idea of ‘chunking’ that is breaking a problem down into more manageable and solvable constituent parts. Razors aid in decision-making and analysis. Razors are rules that guide your way through a problem, or ‘cut’…