Ged Carroll

The number

Published: (Updated: ) in business | 商業 | 상업 | ビジネス, finance | 은행업 by .

Reading Time: 2 minutes

Whilst catching up on my backlog of mails I came across this from CBS Marketwatch on Yahoo! making the number. The number is the consensus that market analysts think that a company will make in a given quarter:

NOT MUCH SHOUTING GREETS YAHOO EARNINGSYahoo shares (YHOO) got the boot after the company kicked off a fresh earnings season for the online-media group by only just measuring up to expectations, demonstrating what American Technology Research analyst Mark Mahaney called a mantra: “in-line quarters don’t cut it for Internet stocks.”

Ok, basically what this guy Mahaney is saying that because Yahoo! managed to get their profit for the quarter in line with what a number of market anlaysts expected them to be (based on a guestimate set maybe 90 to 180 days back) then they deserve a kicking.

Unbelievable, accountancy despite the use of numbers is not an exact science, why?

With this in mind, I would recommend that you read The Number by Alex Berenson, which takes you through the insanity of it all in greater depth.