Ged Carroll

What does success look like? (For PR campaigns)

Published: (Updated: ) in business | 商業 | 상업 | ビジネス, marketing | 營銷 | 마케팅 | マーケティング by .

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What does success look like for PR campaigns? In public relations circles measuring success is as much a discussion point as the weather. The industry has attempted to deal with it. In this approach they generally have a goal to reach a singular solution. Rather like ‘how to write a press release’.

But in reality all measurement revolves around one question. What does success look like? It could also framed as:

Measuring success then breaks down into four categories:

The problem of measurement from a PR perspective breaks down into a number of parts:

More PR related content here. More from AMEC; PR’s measurement trade body here.