Five for Friday | 五日(星期五) | 금요일에 다섯 가지

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Samuel L Jackson has a second go at playing re-conned blaxploitation private investigator John Shaft. This time it seems to be a bit more self conscious and ironic in tonality. Think Jackson’s first outing mixed with Snakes on a Plane

Gillette Spain comes up with an advert that looks at masculinity without offending their customer base with heavy handed patronising messaging or ‘brandsplaining’ as I like to think of it.

A couple of weeks ago I showed the controversal advert featuring William Chan to promote Chanel’s J12 watch. There are parodies across the web of Chan’s Chinglish and general weirdness of the ad. This is my favourite one.

Singapore newspaper TODAYonline | In Hong Kong, foreign maids are racing to reclaim their voices – foreign domestic helpers live outside society and at worst they are horribly mistreated, suffer from loneliness or are victimised with scams and MLM schemes. It’s great to see a positive story about this community managing to do fantastic achievements on their own terms.

What we’d know as Eid in the UK, is known in Malaysia and Singapore as Hari Raya. You get seasonal tentpole ad campaigns. Here are some of the ones that I liked the most.

Happy Hari Raya!